Simon Property Group’s Post

Now that we are post-pandemic and living in the shop-from-home era, empty retail stores and decaying downtowns are a massive opportunity for experience creators. Chicago is a prime example. Several existing attractions, Museum of Ice Cream, Museum of Illusions, and the Museum of Torture, are thriving, expanding, and helping to bring foot traffic and economic stimulation to these areas. San Francisco is using a similar model to enable artists and creators to do temporary pop-ups as part of a downtown revitalization. All this is great until the locations start to turnaround, then rents go up, and the creatives get pushed back out. It's up to the experience creators to bring the fun, establish and maintain well-run businesses, and keep creating innovative content so we don't lose out in the long run. What are other examples of urban or retail environments being re-invented as experiential playgrounds? #immersiveexperience #downtown #urbanrevitalization #chicago #museumoficecream #museumofillusions #experientialentertainment #urbanrenewal #immersive #creativity #museumoftorture #retailentertainment

In my proposal, I envision a complete transformation of the high street, replacing the traditional large retailers with unique boutiques and immersive experiences. The high street will be a dynamic hub that caters to different individuals and seasons, offering an enchanting and diverse shopping experience. This vision includes the integration of seasonal changes, ensuring that the high street adapts and evolves throughout the year. From seasonal decorations to curated merchandise, the high street will be a place that reflects the spirit of each season, drawing in visitors and locals alike to experience its ever-changing charm. Furthermore, the proposal involves collaborating with influencers to bring attention to the high street and its offerings. By leveraging influencer partnerships, the high street can reach a wider audience and create a buzz around its unique shops and experiences. In addition, graffiti art will be utilized to add an urban and contemporary edge to the high street. From eye-catching murals to interactive street art, these visual elements will contribute to the high street's vibrant atmosphere, attracting art enthusiasts and adding a unique flair to the shopping experience. To appeal to visitors' senses, sensory enhancements such as ambient music, enticing aromas, and visual displays will be incorporated into the high street. These elements will create an immersive environment that engages shoppers on multiple levels, making their experience truly memorable and captivating. Moreover, to promote a pedestrian-friendly environment, vehicle access will be restricted, allowing pedestrians to explore and enjoy the high street freely. Additionally, the relocation of banks and the introduction of a 5 mph speed limit will contribute to a safer and more relaxed atmosphere, encouraging visitors to stroll and discover all that the high street has to offer. Ultimately, this ambitious plan aims to reinvigorate the high street, transforming it into a dynamic and inclusive space that celebrates commerce, culture, and community. By embracing diversity, seasonal changes, and immersive experiences, the high street will captivate individuals from all walks of life and establish itself as a vibrant and thriving destination. #VisualMerchandising #BRC #HighStreetTaskforce #SaveThehighstreet.org #retailinnovation #Groups #marketingconsultant See below

The board reads "Immersive Downtowns". They all are. Beyond the buzzword, immersive is a quality of a space, an attraction, or any sensory stimuli that creates a "suspension of disbelief", where an audience sets aside other realities to favor what they have before them. Downtowns have been creating this for centuries. What is different now, that they would need someone to advocate for them rediscovering what created them in the first place? Main Streets have been recovering from bad decisions. Some have achieved wonderful revitalizations over the last 40 years and are primed to upgrade to the Experience Economy, where goods and services are secondary, and the focus is on the delivery of goods and services. Storefront Mastery works with local Place management organizations to set the stage so that local businesses can easily find creative ways to deliver their offerings. Here are three great experiences we have had in New Jersey and an overview of how we've done it.

Our tenants choose to work with us, not because of our: Cool spaces Recently renovated building Location (not even that) They chose and continue working with us because we understand ONE crucial point when it comes to running a multi-tenant space: When a tenant chooses to lease space within a shopping center, their success no longer depends only on: How good they are How high quality their service is How long they’ve been in the business. It now depends on the landlord’s ability to: Drive more traffic to the shopping center Make sure all the technical details work properly (proper lighting, relevant music, slight but memorable fragrance) Create a wholesome experience for visitors before they enter a shop. Before visitors enter a shop, they need to be curious and attracted enough to enter the building.

Our responsibility as the landlord is to increase foot traffic to The Solana, true. We can, and we happily do, help our tenants with that. Here’s where our tenants take the reins: The moment the visitor merely notices the storefront signage. That’s the moment when you, as the tenant, have control, and your opportunity starts. Will the visitor decide to enter your shop/restaurant/entertainment center? It depends on whether you: 1/ Position yourself correctly to attract your ideal customers, 2/ Master the basics of a visually pleasant environment, 3/ Ensure your place looks, sounds, and smells welcoming. Our obligation to our tenants at Solana is to expose potential customers to the spaces, brands, and venues that might interest them. The tenant must make the final invite intriguing enough for the customer to enter their space and close the sale. We choose our tenants carefully, ensuring we align with our business values and management methods. P.S. Solana is growing rapidly. If you’re a national or local brand/business looking to enter the fastest-growing experiential shopping and entertainment center of El Paso, my DMs are open.

Revitalising 109 Pitt Street Arcade with Community-Centric Solutions The Strategy Group recently delivered a transformative project for the 109 Pitt Street shopping arcade in Sydney, facing significant challenges due to the construction of the Sydney Metro Hunter Street station. The closure caused a significant drop in foot traffic, leaving small businesses struggling with rent and staff costs amidst severe noise and vibration from two years of construction. 💡 Solution Co-Creation with the Community Our team adopted an innovative community engagement strategy, prioritising a deep understanding of local concerns and developing practical solutions tailored to their needs. Rather than imposing preconceived ideas, we engaged directly with local businesses and customers at 109 Pitt Street. This hands-on approach revealed that initial solutions, like promoting businesses online, missed the mark as these businesses relied on local foot traffic. Collaborating with ETP, we co-created solutions rooted in community feedback and tested these ideas to ensure their effectiveness and support. 🎯 Community Support Boost Our community engagement transformed local detractors into advocates for the project. Key implementations included: - A low-cost refurbishment of the arcade, adding tables, chairs, plants, lights, and a vibrant mural. - Pedestrian signage to redirect foot traffic to local businesses. - Promotional flyers for pedestrians and nearby employees. - Additional artwork on hoardings to make the area more inviting. Local businesses welcomed these solutions, becoming positive and supportive of the overall project. The Sydney Metro Innovation team praised this approach and positioned it as a new standard for effective community engagement across other Sydney Metro projects. #CommunityEngagement #Innovation #TheStrategyGroup #SydneyMetro

//SHOPPING MALL REINVENTED Is the shopping mall dead? I don't think so, but we urgently need new experiences like these! 74% of customers now prefer experiences over material goods. _Westfield London has redefined what a shopping mall can be with attractions like KidZania and pop-up events. _Mall of America in Minnesota takes it further with an indoor amusement park, SEA LIFE aquarium, and year-round events. _Nike’s House of Innovation in NYC offers customization, interactive sports, and exclusive events, making shopping an immersive, engaging activity. The future of malls lies in evolution and innovation. By focusing on interaction, personalisation, and entertainment, physical retail can thrive. It's time to give customers a show they won't forget. P.S. When was the last time you were surprised by a positive shopping experience? ——— This is how we de-risk innovations and investments in one week only:  https://lnkd.in/eq4TvNC4 #innovation #creativity #future #whatinspiresme #innoweek #venturestudio #companybuilder #vc All rights and credits are reserved to the respective owner(s).  Contact me to add you as a reference or content removal. ♻️ Repost to help your network to bring their ideas to market. And follow Dipl.-Ing. Lars Behrendt for more posts like this.

SHOPPING MALL REINVENTED Is the shopping mall dead? I don't think so, but we urgently need new experiences like these! 74% of customers now prefer experiences over material goods. _Westfield London has redefined what a shopping mall can be with attractions like KidZania and pop-up events. _Mall of America in Minnesota takes it further with an indoor amusement park, SEA LIFE aquarium, and year-round events. _Nike’s House of Innovation in NYC offers customization, interactive sports, and exclusive events, making shopping an immersive, engaging activity. The future of malls lies in evolution and innovation. By focusing on interaction, personalisation, and entertainment, physical retail can thrive. It's time to give customers a show they won't forget. P.S. When was the last time you were surprised by a positive shopping experience? ——— This is how we de-risk innovations and investments in one week only:  https://lnkd.in/eq4TvNC4 #innovation #creativity #future #whatinspiresme #innoweek #venturestudio #companybuilder #vc All rights and credits are reserved to the respective owner(s).  Contact me to add you as a reference or content removal. ♻️ Repost to help your network to bring their ideas to market. And follow Dipl.-Ing. Lars Behrendt for more posts like this.

As #consumer behavior continues to shape the transformation for #retail in the market, Prestige Plaza is transforming its retail spaces into family, community and entertainment spaces, bringing to the discerning consumer the best of brands, food, and #entertainment, thus creating a hub where people go to spend time, rejuvenate, socialise and entertain. ‘The approximately 40,000 square feet FEC is designed to feature a 12-lane #bowling alley as well as 4 secluded HyperBowling lanes, a 12-hole Mini #Golf area, Strike Arena, a three-level Kids Play area with bumper cars, Food and #Beverage Area, the Sports Bar and the current #Cinema. We have also looked into improving the #shopper traffic flow with new #escalators as well as redesigning the entrance. The new anchor attraction is designed to improve the shopper experience across age groups,’' stated Architect Iqbal Deogun reflecting on the design features at site this week. Globally, the FEC and children’s edutainment centers (CEDCs) segment is set to rise due to rising demand for immersive leisure experiences. 0736 309 809 https://lnkd.in/db4mRb_c #retail #architecture #commercialrealestate #retaildesign #retailbusiness #FEC #familyentertainmentcentre #interiordesign #storedesign #retailers #shoppingmall #RETRAKCommunity #KenyaRetail #RetailSuccess

Reimagining Retail Destinations For The Future In the realm of retail destination design, there is currently a wave of excitement surrounding the involvement of entertainment and experiences. This excitement stems from various factors that are reshaping the landscape of retail destinations. The Business Creative are relishing being at the heart of this innovation and for us it's not just about designing experiences; we're about pioneering moments that etch themselves into the audiences memories. Our unique approach isn't just about doing things differently, it's about redefining what's possible, pushing the boundaries and stretching the imagination. In addition to driving footfall, maximising dwell time and enhancing guest experience, it is becoming increasingly important to establish community - creating a sense of belonging and making visitors feel part of something. Check out our article in Experience on Main Street to read more: https://bit.ly/4edPe3I amp; #retaildestinations #innovation #guestexperience #creativeagency