Regardless of the communication channel (AR, VR, etc.), every virtual technology requires content. Creating content for a top brand necessitates maintaining very high production quality and, in particular, knowing how to manage it for each channel that accepts and can handle 3D content with different production processes. It appears that someone is able to do this... 😎 😎
For the launch of the Versace Mercury sneaker collection, Versace is partnering with Snapchat to bring its latest footwear innovation to life. Snapchatters can experience Versace Mercury and a glimpse of its futuristic design through a multitude of experiences that intertwine both the digital and physical world together, including a virtual try-on lens and the Versace Mercury sneakers and 12 other exclusive and iconic Versace pieces available to be unlocked for Bitmoji. Try on the Versace Mercury sneaker at https://lnkd.in/etzY9_Ah and unlock the Bitmoji collection at https://lnkd.in/en7zc5MZ #VersaceMercury #Versace
