Simplestream’s Post

Content Delivery Networks like bunny.net are paying special attention to audience preferences and viewer attention when it comes to the comparison of subscription models with free ad-supported models. While major players in streaming are adjusting their business models to capitalize, there is a big opportunity to provide alternative offerings that align with the niche desires of audiences and the technical specifications of creators. CDNs do not need to be relegated to TV models. Instead, we create wholly unique social experiences that drive engagement like no other. #CDN #Streaming #ContentDelivery #Innovation

Could pausing a streaming ad for a snack break boost consumer engagement & your profitability? 🍫🤔 Turns out the Video Advertising Bureau found that within streaming platforms: ✔️ Approximately 1/2 of viewers respond when an ad is paused ✔️ People prefer streaming to live television ✔️ QR codes aren't as popular as shoppable ads 👉 https://hubs.ly/Q02x4Ypn0 #CTV #ProgrammaticAdvertising #Streaming #Marketing #Advertising #DigitalMarketing #MarketingBrew #ECommerce #ECommerceMarketing

Streaming services are increasing their use of pause ads, which appear when viewers pause content. How do pause ads stack up against traditional ad breaks? We have some thoughts. 🤓 https://bit.ly/4dhyKqM #Streaming #PauseAds #DigitalMarketing

The lean-back nature of streaming helps put viewers in the right mindset for ads. In fact, Gen Z is 73% more receptive to ads when in a positive mood. Learn how to capture Gen Z's attention: https://lnkd.in/ejuK4BMg #Streaming #Advertising

How well do you think streaming services know their customers and vice versa? According to Hub Entertainment Research’s annual Evolution of Video Branding report, 40% of viewers sign up to watch one piece of content. In today’s uncertain market, there’s always a risk of viewers canceling after they’ve watched the one show they came for. Services need to show off and make sure that all their users know which content is relevant to them, so they return to the service more often. Discover the four pillars that we have identified that can ensure that your users can always find what they want to watch and know what your brand has on offer compared to your competitors. https://lnkd.in/edQSPANx   #OTT #streaming #personalization #engagement

How many of you agree that the success of FAST depends on the right content mix? As the competition heats up, it’s not just about offering free content—it's about offering the right content. Too many ads or irrelevant shows can turn viewers away. But with the right strategy, FAST can dominate the streaming landscape. Do you think we’re on the right path? #Streaming #FAST #ContentStrategy #AdTech #MediaTrends

Looking to boost your digital marketing strategy? Consider Tubi! This streaming platform isn't just a popular destination for free movies and TV shows—it also offers a unique, data-rich advertising model that's reaching millions of engaged viewers. Learn more about how Tubi is reshaping the streaming landscape and why it's a smart addition to your marketing mix. Read the full article here: https://lnkd.in/gER6u2Sj #KineticSequence #Tubi #StreamingAds

New research from Hub highlights how "Peak TV" is still delivering an abundance of beloved content, reinforcing a valuable insight for brands and advertisers: embedding your brand within content offers enduring value. As streaming services adopt windowed licensing deals similar to the classic cable-TV model, we're seeing a resurgence of discovery, affinity, and influence on programming decisions. For brands, this means embedding into the right content not only drives immediate engagement but creates a lasting footprint in viewer preferences as viewers explore content over time! 📺 #Streaming #ContentMarketing #BrandStrategy #Media https://lnkd.in/gYMy2kTQ

Data shows that many viewers find their way to streaming partners from FAST channels. A Horowitz Research study puts that number at almost 50%. A FAST channel hooks them on a show — and they sign up for a streaming platform to keep watching. It’s another gateway for steamers to attract new subscribers. When audiences come from FAST channels, they’re already hooked. They know what they want to watch and who has it, rather than getting overwhelmed by all the options. I expect streamers will start looking more at what’s popular on FAST to fuel their content strategies. And as a consumer who personally struggles to find something new to watch… maybe I’ll check out some FAST channels instead. What are the biggest FAST benefits you’re seeing – as a content creator, streamer, or even viewer? #media #entertainment #streaming #fast

With streaming costs increasing, more viewers are opting for free ad-supported streaming TV (FAST). StackAdapt gives a comprehensive overview of how FAST enables advertisers to reach engaged audiences through targeted, non-skippable ads.