SMA NYC’s Post

This year's Super Bowl was not just a battleground for the Kansas City Chiefs and the San Francisco 49ers but also for brands vying for the title of the most effective advertisement. With 123.4 million viewers tuned in, the stakes were higher than ever for the 59 commercials aired. Analyzing ad effectiveness goes beyond mere viewership. While traditional metrics such as ad recall and brand awareness offer insights, innovative methodologies are paving the way for more accurate evaluations. Engaged-view conversions emerge as a crucial metric, tying advertising directly to customer actions and sales. What Makes an Ad Effective? The most effective ads are those that create a memorable and engaging experience for the viewer, driving not just awareness but action. This year, ads by State Farm®, Dunkin', Kia, and Uber Eats, among others, stood out not just for their creativity but for their ability to resonate with the audience and drive engagement. Here is our favorite:

I have loved and admired the branding from Southwest Airlines for as long as I can remember, so I can say it was truly an honor today to interview PR Manager for Southwest Airlines Derek K. Hubbard! Find out which leaked Super Bowl ads we thought were best so far 🏈 and so much more great insight for crafting a great story for your brand across all the #digitalmarketing channels! #digitalsummit #marketinginsights #digitalmarketing #marketingevents

🏈 Super Bowl Ads Decoded: Bridging Past Success with Today's Triumphs 🚀   👋 Let's dive deep into the spectacle of Super Bowl ads, where the past meets the present, unravelling the secrets behind the madness.   1. Tradition Meets Modernity Super Bowl ads aren't just about football; they're a cultural event. Historically, the game's colossal viewership makes it a marketing mecca. But in today's fast-paced world, the stakes are higher, and the competition is fiercer.   2. The Wow Effect: A Legacy of Impact Investing fortunes in Super Bowl ads isn't just a splurge; it's an investment in the "wow effect." These ads have become cultural phenomena, talked about for years. The legacy of iconic ads like Apple's 1984 or Budweiser's frogs is a testament to the enduring impact of Super Bowl advertising.   3. The Perfect Storm: High Stakes and High Rewards Consider the risk-reward ratio. Yes, it's a hefty investment, but the potential returns are astronomical. The chance to capture the attention of millions in one moment is unparalleled. The Super Bowl is a stage where brands can go big, leave an indelible mark, and, if successful, witness an immediate spike in brand recognition.   4. Lessons from Recent Triumphs: Authenticity, Humor, Emotion Reflecting on recent wins like Dunkin' and Google Pixel, a common thread emerges: authenticity, hardcore comedy, and emotional resonance. Today's audience craves real connections, genuine laughs, and moments that tug at their heartstrings.   5. Beyond the Hype: Tactical Wins DoorDash's literal, tactical approach is a nod to the changing landscape. In a world of humor and emotions, a straightforward, business-focused ad carved its niche. A brand lesson: Don't forget the power of a clear call-to-action.   6. Star Power: The "Cool" Quotient Verizon's Beyoncé collaboration, though risky, aimed to inject a dose of "cool." In the age of T-Mobile challenging the status quo, being cool matters. Even giants like Verizon recognize the need for a sprinkle of stardust to stay relevant.   Final Note: Super Bowl ads are not just about a game but about creating cultural moments. Investing in this prime advertising space isn't just a trend; it's a strategic move to capture attention, make a lasting impact, and be part of a legacy.   🍷 P.S. As we decode the Super Bowl ad legacy, what's your take on this year's winners? Drop your insights below.   #SuperBowlAds #MarketingStrategy #AdvertisingLegacy #CXSuccessJourney #MarketingMagic #BrandBuilding #CMO #MarketingLeadership   https://lnkd.in/eSe5-jPX

“Why is Marketing in a Perpetual State of Chaos?" A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. This episode is brought to you by Props. Seth discusses why he thinks the media is overhyping the drama around the CMO position, the CEO misperception that they understand marketing because they have been marketed to, and the difference between "dull truths and exciting lies." Key topics include: how easy it is to be ignored when there is "no emotional response" to your marketing; how the Forbes Most Influential CMO list is compiled; and why basic marketing truths still matter. Tune in to hear his thoughts on retail advertising networks, Nike, and the cookie switcheroo. Seth Matlins Jeff Culliton Kip Knight Carilu Dietrich Cary Hatch Craig A. Coffey, PCC Clive Sirkin Margaret Molloy 🙋♀️ Jean English Leesa Eichberger Amanda Reierson Tom Stein Peter Fader Daniel McCarthy Michael Treff Joseph Perello Holly Lanahan Scott Griffiths #cmo #cmoconfidential #forbes #brands Visit Props https://lnkd.in/etytPzDK

The day after the #SuperBowl has quietly become an unofficial holiday for the marketing world. As the dust settles from one of the most watched sports events globally, it's not just the thrilling game plays or the halftime show that linger in our minds – it's the commercials. Each commercial, carefully crafted or at the very least – extremely well funded, is not just a product pitch but a short story, a piece of art that wraps trends, culture, and consumer sentiment. When I watch them, I see the results of months of brainstorming, strategizing, and bold creativity. They set the tone for the year's advertising trends, showcase innovative ideas, and sometimes, even define cultural moments. As marketers, we watch these with a keen eye, dissecting every frame, every chosen word, seeking inspiration and lessons on what makes an advertisement truly resonate with a global audience. So we watch, we learn, and we aspire to get there You can watch all of them in one place here: https://lnkd.in/ds-FgMzw

#SuperBowlAds #hits #misses “If your ad doesn't come with a QR code in 2024, did it even air? Let's not make viewers play "Spot the URL" anymore. It's time for ads to be as smart as our phones. With QR-linked digital pages companies can maximize audience interaction and engagement. Effortlessly transform brand campaigns into direct-response spots with Digiphy Sarah (. #SuperBowlAds #MarketingFails #QRCodes #SuperBowl2024 #Digiphy BMW Group Dunkin' Statefarm Insurance CeraVe DoorDash Molson Coors Beverage Company ⬇️

🕰️ Throwback Thursday: Remember when marketing was all about print ads and TV spots? We've come a long way! 🚀 Which development do you think had the biggest impact? #ThrowBackThursday #MediaRelations #PressRelease #BrandManagement #MarketResearch #CommunicationStrategy #Visibility #BusinessGrowth #StakeholderEngagement #MediaOutreach #MinnesotaBusiness #Minneapolis #MNMarketing #MinnesotaGrowth #BusinessNetworking #Innovation #Leadership #GrowthHacking #TechInnovation #USA

This year's Super Bowl ad game is rewriting the rules, and Taylor Swift is leading the charge. Forget traditional athletes and movie stars – brands are leveraging unexpected partnerships to grab attention. Here's the lowdown: - Swift's association with NFL star Travis Kelce generated a whopping $331.5M brand value for the NFL and Chiefs. - Brands like e.l.f. Cosmetics, Fireball, and even American Airlines are capitalizing on the "Swift effect" with creative campaigns. - The lesson? Think outside the box! Unexpected partnerships and trending topics can spark major engagement. Agency Leaders & Marketing Mavens: How can we use this to drive client ROI? Share your insights in the comments! Source: Digiday #LeagueOfAgencies #SuperBowlAds #MarketingTrends #ThinkDifferent #GetCreative

Was I a Luke Combs fan before hearing him perform with the icon Tracy Chapman at the Grammy's? No. Was I a Taylor Swift fan before she released Exile with Bon Iver? Also no. Am I now a Luke Combs and Taylor Swift fan? Big yes. Partnerships have a unique way to bring different audiences together and form an immediate trust connection via the other person, brand or ideal. They're a big risk. They're a lot of work. They can fail miserably. But when both brands share a mission, vision and passion... they can be pretty magical. Because what other marketing tactics can help you find a completely net-new audience with trust immediately baked in? #marketing #partnerships

This commercial is hilarious 😂 they did a great job! Dunkin' killed it. Matt Damon for the win. If you had an ample budget who would you get to represent your brand or company? Whats your dream team? Would your commercial be funny or serious? #brand #commercial #branding #ads #publicity #humor #funny #tuesdaymorning #tuesdayvibes #tuesdaypost #Tuesday #opinion #opinions