smartclip’s Post

Exciting news!📢 Meet Naz, our Business Development Senior Director, at DMEXCO - Digital Marketing Expo & Conference. Let’s chat about how mediaQX can help: 1) advertisers optimize linear TV ad campaigns and take your advertising to the next level 2) allow broadcasters to thoroughly analyze channel performance. We’ll be in Cologne on September 18-19. Reach out to schedule a meeting! 🛫💡🔍🤝 📊🎯🚀 #dmexco24 #mediaQX #adtech #optimization #adtargeting

In a groundbreaking move for the European adtech landscape, RTL Deutschland and ProSiebenSat.1 have decided to shake things up by merging their adtech forces, Smartclip, Realytics and Virtual Minds, into a single powerhouse. This isn't just about consolidating our positions; it's a strategic play to offer advertisers a seamless, wide-reaching platform that spans across our extensive media networks. With eyes set on reducing reliance on the big US tech players, this partnership signals a bold leap towards self-reliance and innovation within the European market. Moreover, our ambition doesn't stop here; we're gearing up to extend this adtech synergy across Europe, aiming to redefine the advertising ecosystem with a distinctly European flavor. Let's this new game begin ! https://lnkd.in/ehe7R4iq Guillaume Belmas Pierre Raffalli Thomas Servatius Cyrille BILLON Sophie HENNIN Valérie Teboul-Weber Virtual Minds Realytics smartclip

In AdTech News - RTL Deutschland and ProSiebenSat.1 PULS 4 GmbH join forces for AdTech in Europe 2 of the largest media groups in Europe have announced a new partnership that aims to offer advertisers unified and transparent access to their inventory and data across TV, video, and digital. The partnership is expected to increase the competitiveness and efficiency of the European AdTech market. The article in the comments below #adtechnews #adtech #adtechnology

Happy Friday everybody! ☀ In this week's Weekend Waves edition, you'll find: 🌟 VidCon – Why it felt different this year 💰 Digital Distribution & Monetisation Tips from industry experts Thom Gulseven & Gerrit Kemming 🎥 New Transmedia Series by Bernie Su (more on this soon!) Plus, the latest news including Khaby Lame's Tubi series ‘Coming to America’. #CreatorEconomy #GenZ #Transmedia #FastChannels

Learn more about Innovid and how we create win/win/win/win/wins in #CTV. Our #product team is #hiring for our Harmony Direct initiative - here is a livestream of our launch, so you can learn a lot about what you'd be working on https://lnkd.in/esT_2yVW  Highlights  :19 mins - what is Supply Path Optimization in CTV, carbon impact  :54 mins - Our CEO Zvika introduces Harmony Direct   1:07 mins - how we use Data to help partners   1:18 mins - what do we mean by Harmony? How do we help with Optimization and share signals?  1:24 - Shamim Samadi talks about Harmony Direct 1:34 - David Helmreich talks to our early partners on how they’ve used Harmony Direct to rethink the Supply Path and drive value. 2:02 Zvika summarizes why Harmony exists - "Complexity is a facade for greed." - what is our commercial model?

#VampChamps are taking on fragmentation head-on. 🔎 "Over half of our data-driven linear business today is executed on VideoAmp, and that leads to fundamentally a higher density of delivery against the segments that our agencies and advertisers care about most," says Daniel Aversano, EVP, Advanced Advertising, Data Strategy + Operations at TelevisaUnivision. In particular, delivery against diverse segments. Aversano discusses our close partnership working together "to ensure that the solution [we've] put in market adequately represents and has the proper level of representation for U.S. Hispanics." The time for inclusive representation in media measurement was yesterday. Thanks to our partners at TelevisaUnivision, our work together is changing industry realities for the better.

I had an insightful experience at DMEXCO - Digital Marketing Expo & Conference this year, with engaging discussions that highlighted several key trends shaping our industry: #CTV in #Europe: There is significant excitement surrounding Connected TV, particularly in Germany and the UK. This sector is poised for considerable growth in the coming years. Expansion of #Audio: The audio landscape is evolving, with more companies looking to invest and innovate in this area. The potential for new opportunities is immense. #Data Enrichment: Organizations are increasingly prioritizing data enrichment to enhance the information they provide to buyers, underscoring its growing importance in decision-making. I look forward to applying these insights and driving continued innovation within our field. #DMEXCO #CTV #Audio #DataEnrichment #MarketingTrends

The new year started to be a pivotal one for AdTech, marked by increased collaboration, disruption, and innovation across the industry. With the imminent demise of the third-party cookie, the industry is gearing up for transformative changes. Underpinning all of this change, we will see a greater focus on driving value, boosting efficiency, and improving sustainability: 1. The industry will redefine value throughout the supply chain 2. Widespread adoption of industry standards will unlock scale and innovation 3. Programmatic will continue to accelerate advertising through TV streaming 4. The removal of third-party cookie will transform addressability in advertising 5. Sustainability and diversity, equity and, inclusion initiatives will drive real change across the ad industry What do you think? #MarTech #AdTech #DigitalMarketing

First day at IAB’s NewFronts attending VIZIO Ads presentation with one of Digilant’s top A-Teams. Shoppable TV is here and is ready for market adoption. Not simply QR codes. For example, you’ll be able to select, and buy Brendan Fraser’s leather jacket direct from a scene from The Mummy…in stream? At lease that is the the vision and the tech is there. The time and tech needed to bring to a wide market/audience of this feature is still in flux, but is now possible and inevitable. Exciting times in #adtech.

It it the 4th industrial revolution? Should we fear or embrace the new technologies? Where should advertisers place their bets? No need to leave it to a gamble. Marketers in the Maelstrom share their insights from CES24. Audrey Kemp and Gordon Young report for The Drum from Las Vegas, sharing exclusive interviews with industry leaders like Sir Martin Sorrell of Media.Monks, Tony Gemma, Vice-President, Head of Global Ad Creative at Yahoo, Mark Douglas, president and CEO of MNTN, Marla Kaplowitz, CEO of The 4A's, and Tony Marlow, CMO of LG Ad Solutions. Want to see what's in the cards for 2024? 📰 Read more: thedrum.com/topics/ces 🎞Watch: https://lnkd.in/gkvJ3M7P #emergingtech #thedrumatces #2024predictions