smartclip’s Post

Today marks the start of new era in Ad-Tech! United - as partners with a vision and with state of the art technologies - this initiative brings the "datafication" of TV to life! #AdTechMadeInEurope #adtech #tv #advertising

Exciting news for the European adtech landscape! We salute our partner smartclip for its dedication to collaboration towards valuable new adtech solutions for both advertisers and broadcasters in Europe. Deep and multifaceted insights into campaign performance is what we are here for! Bravo! #advertisers #broadcasters #publishers #europe #partnership #adtech #rtl #prosiebensat1 #smartclip

ICYMI: ProSiebenSat.1 and RTL join forces in Adtech, challenging US tech giants: German media giants ProSiebenSat.1 and RTL Deutschland are joining forces in the advertising technology (adtech) space, aiming to create a robust European alternative to dominant US players. #digitalmarketing #marketing

FYI: ProSiebenSat.1 and RTL join forces in Adtech, challenging US tech giants: German media giants ProSiebenSat.1 and RTL Deutschland are joining forces in the advertising technology (adtech) space, aiming to create a robust European alternative to dominant US players. #digitalmarketing #marketing

ProSiebenSat.1 and RTL join forces in Adtech, challenging US tech giants: German media giants ProSiebenSat.1 and RTL Deutschland are joining forces in the advertising technology (adtech) space, aiming to create a robust European alternative to dominant US players. #digitalmarketing #marketing

In an increasing competition, we need to form partnerships to leverage synergies. That is why we are expanding our cooperation with RTL Deutschland and are now cooperating closely in the area of #advertising technology #AdTech. Instead of thinking in silos, we combine our strengths and focus on what we do best – #video. Video advertising is the dominant advertising medium. Our aim is to link the offerings and services of the Group's own technology companies in order to enable advertising customers to run comprehensive advertising campaigns across the platforms of both partners – from linear TV and advertising on smart TVs to campaigns on the two streaming platforms Joyn GmbH and RTL+. The best thing about it: It is a cooperation with a "Made in Europe" label, which promotes independence from US tech. #P7S1 has always cooperated with other players and competitors where it made sense to do so. Only in doing so, we can still ensure an attractive offering for our users. To be able to stand up to the big players in the future, we will have to cooperate even more closely in the industry. Congrats to Carsten Schwecke and Matthias Dang and to your whole teams for this great achievement. #AdTechMadeInEurope Read more here: ➡ https://lnkd.in/dQYNZRzG

Whoa. Big news today out of Innovid and our close DSP partner Yahoo Advertising. All of us as consumers know the frustration of seeing ads on Connected TV WAY too many times. The good news is that Innovid is uniquely positioned to solve that challenge for both advertisers & consumers through our launch of Harmony Frequency. Hats off to Yahoo Advertising, the advertisers that are participating in this beta program...and a future kudos to advertisers likely to join them. Household level frequency tracking across all CTV entry points (IO, PG, PMP, Open exchange) is only possible with a comprehensive view of impression delivery.....Innovid has that view so you can reduce waste, strengthen campaign effectiveness + improve the viewing experience. Lets get started! CC: Dave Modica Joshua John Dan Zeevi Aaron Johnston Shamim Samadi Adam Roodman Elizabeth Herbst-Brady Alia Lamborghini Beau Ordemann Dave Helmreich Zvika Netter Association of National Advertisers #Innovid #Frequency #HarmonyFrequency #AdTech #CTVAdvertising

As mentioned in Media Impact Report No. 53 from the previous quarter, the current #linearTV marketplace continues to be competitive in Q2. See what our buyers have to say about the current market, what might affect it, and how other advertisers are navigating it by clicking the link below.

Buyers favor transparent SSPs Buyers want to cut out tech partners and their associated fees when possible. One buyer, speaking on condition of anonymity to discuss sensitive industry relations, wishes that more programmatic guaranteed deals, which are direct with a single publisher, could be transacted without a demand-side platform. “You’re buying inventory from the same seller. Now you have to pay The Trade Desk to do the same,” instead of paying one fee to the publisher to transact programmatically, the buyer said. Two other buyers said that when figuring out where to prune tech partners, they’re more willing to cut out supply-side platforms than DSPs, where so much buying data across media types is already stored. “There are a lot of hops that happen,” said Matthew Kramer, head of brand investment at Media.Monks. The agency wants to “eliminate some of those unnecessary hops. It could be multiple SSPs a publisher is working with.”

RTL Deutschland and ProSiebenSat.1 Forge Alliance in Ad-Tech to Challenge US Tech Giants Media giants RTL Deutschland and ProSiebenSat.1 are joining forces in advertising technology, merging their ad-tech companies Smartclip and Virtual Minds. This partnership aims to offer advertisers seamless campaign opportunities across various platforms, reducing reliance on US tech giants and fostering innovation in ad sales. With plans to expand across Europe, this collaboration signals a significant shift in the TV advertising landscape, emphasizing European-made ad-tech solutions. https://lnkd.in/ejr2nAF5