In an unprecedented move, RTL Deutschland and ProSiebenSat.1 Media SE are teaming up for a game-changing adtech collaboration 🤝🏻 Announced today, both companies will exclusively utilise the individual technology components of their respective adtech companies. This includes smartclip and Virtual Minds, as well as Realytics, SQL Service, and Yospace. The agreement creates a European, independent, cross-media technology base to further converge TV and digital — bringing a quantum leap for Linear TV innovation. Adtech made in Europe is what we stand for, and this open initiative offers our partners a genuine alternative to international tech giants — while enabling the “datafication” of TV. Find out more ➡️ https://lnkd.in/efEmcPjX #AdTechMadeInEurope #partofRTL #adtech
Stronger together Thomas Peruzzi and Virtual Minds! Let us rock it!
BIG MOVE smartclip
Ready for the future of video advertising? We are! 🚀