Smarter Ecommerce (smec)’s Post

If you are not strategic about your ads,  𝘄𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝘅 𝗯𝗲? Performance Max is a super powerful tool. But there’s still a lot it simply can’t do—like understand your business goals or think strategically. 𝗧𝗵𝗮𝘁’𝘀 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝗰𝗼𝗺𝗲 𝗶𝗻. • PMax is data-driven, but it struggles with nuance—like pushing new products without historical data or balancing short-term wins with long-term growth. • Automated campaigns will only ever work as good as the inputs you are providing them. 𝗜𝗳 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗻𝗼𝘁 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗮𝗱𝘀, 𝗱𝗼𝗻'𝘁 𝗲𝘅𝗽𝗲𝗰𝘁 𝘁𝗵𝗲𝗺 𝘁𝗼 𝗺𝗮𝗴𝗶𝗰𝗮𝗹𝗹𝘆 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘇𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂. It's really that simple. Let’s rethink how we work with automation, not against it. 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗱𝗶𝘃𝗲 𝗱𝗲𝗲𝗽𝗲𝗿? Check out our blog for insights on guiding AI in your ecommerce strategy. 🔗 https://lnkd.in/dKB7xfkb 📩 Got a myth you’ve run into? Share it in the comments—we’d love to hear! #PerformanceMax #DigitalAdvertising #GoogleAds #AIinAdvertising #Automation

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