Smarter Ecommerce (smec)

🕚 The clock is ticking—Holiday Season 2024 is right around the corner! But don't sweat: Mike Ryan will guide you through retail's most competitive season yet! 𝗢𝗻 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟮𝟰𝘁𝗵, 𝟯:𝟬𝟬 𝗽𝗺 (𝗖𝗘𝗦𝗧), join Google Ads aficionado and acclaimed PPC expert Mike Ryan for a high-impact webinar that will arm you with key strategies to outpace your competitors and boost your Google Ads to dominate Peak Season. You'll learn: • Best practices for adjusting your pricing and ads to match shifting consumer behavior. • How to leverage competitor data and margin insights to stay competitive without compromising profitability. • Techniques for identifying high-potential inventory using all your critical business data. • Proven strategies for setting ROAS targets that align with your key seasonal business goals. • And much more! Register now to stay ahead for the holidays: https://lnkd.in/dUrGeraB Don’t miss out—spots are limited!

🦃 🎃 How will your competitors stack up this holiday season? With inflation creeping back into key markets like Germany and the US, knowing how your industry is performing can make all the difference between thriving and falling behind. 𝗦𝗼, 𝗵𝗼𝘄 𝘄𝗲𝗹𝗹 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗽𝗿𝗲𝗽𝗮𝗿𝗲𝗱? Many advertisers believe their campaigns are performing just fine. But here’s the truth: Without the right benchmarks, you’re just guessing. And guesswork? That's costing you. 𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝗶𝘀𝘀𝘂𝗲? You need to know where you stand against the market. If your click-through rates are slipping as we move into Q3 2024, it’s a signal that market shifts could impact your holiday performance. No matter how much you optimize for profitability, if your industry is facing headwinds—seasonal or otherwise—your campaigns might struggle without the right insights. 𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺? Are your CPCs competitive? Is your ROAS in line with industry standards? Are your Performance Max campaigns really delivering, or are you losing ground? Many retailers can’t answer these questions because they lack the broader industry context. Without that, you’re flying blind—wasting budget, missing targets, and risking falling behind your competitors just when it matters most. 𝗧𝗵𝗲 𝗳𝗶𝘅? We created the smec Market Observer to solve this problem. And here’s the best part—𝗶𝘁’𝘀 𝘁𝗼𝘁𝗮𝗹𝗹𝘆 𝗳𝗿𝗲𝗲. What does the Market Observer provide? It gives you a clear year-over-year view of critical KPIs like CPC, CTR, Conversion Rates, and Costs, all broken down by your specific industry. With this data, you can: • Track current performance across Google campaign types. • Optimize your spend based on real data, not guesses. • Identify industry trends that guide your strategy ahead of the holiday season. For example: If your CPCs seem unusually high compared to industry norms, the Market Observer identifies that gap—giving you the clarity to adjust your bidding strategy, spend more efficiently, and improve results. 𝗡𝗼 𝘀𝘁𝗿𝗶𝗻𝗴𝘀 𝗮𝘁𝘁𝗮𝗰𝗵𝗲𝗱! We believe crucial market insights like these shouldn’t be hidden behind a paywall. So, we’re offering it at no cost, allowing you to get a clear picture of what’s working and what’s not—just in time to adjust your strategy right on time for the holiday season. 🎯 Ready to get a reality check? https://lnkd.in/d7pHgx_D #MarketInsights #HolidaySeasonPrep #CPCStrategy #PerformanceMax #ROASOptimization #EcommerceGrowth

𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝗽𝗿𝗼𝗳𝗶𝘁𝘀 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗿𝗲𝗮𝗹𝗹𝘆 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀? 💸📈 Join us at DMEXCO - Digital Marketing Expo & Conference for an exclusive masterclass and lecture with top PPC influencers and industry experts. Discover the secrets to incredible growth and maximizing your ROI with Google Ads. 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: • Performance Marketing in the AI Era: Dive into cutting-edge AI-powered strategies and tactics to stay ahead of the competition. • Boost Your Profits with Performance Max: Learn from real-world case studies of over 4,000 PMax campaigns run by leading online retailers, and discover proven best practices to optimize your campaigns. • Strategies for Profitable Growth: Uncover actionable insights to increase conversions, reduce costs, and achieve sustainable growth. 𝗠𝗲𝗲𝘁 𝗼𝘂𝗿 𝗲𝘅𝗽𝗲𝗿𝘁𝘀: • Mike Ryan: Renowned PPC influencer and thought leader, sharing his groundbreaking strategies. • Irene Ehrengruber & Christian Scharmüller: Leading industry experts with extensive experience optimizing PMax campaigns. 𝗗𝗼𝗻’𝘁 𝗺𝗶𝘀𝘀 𝘁𝗵𝗶𝘀 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆! Secure your spot now for a personalized consultation and find out how we can help you reach your business goals. Visit us at booth 𝗔-𝟬𝟭𝟳 in 𝗛𝗮𝗹𝗹 𝟳.𝟭 and connect with our team. Click here to schedule a meeting: https://lnkd.in/dhPMeTJM #DMEXCO2024 #GoogleAds #PerformanceMarketing #AI #GrowthHacking

Here's why smec is such an EPIC place to work for Online Marketing Managers looking to grow. 👇 smec is all about the people, the community, and the continuous growth we experience together. Online Marketing Managers get to connect with a big team of outstanding experts ready to support their continuous growth. smec's dynamic environment means you’re always learning, growing, and developing your skills. With an unbeatable sense of community as an extra special cherry on top! 📣 We’re always on the lookout for passionate, driven people who want to be part of this journey with us. Ready to join a supportive team that values growth, collaboration, and making a real impact? Check out our open positions! 👉 Come see what opportunities we have: https://lnkd.in/dY2awnM7 #HiringNow #GreatPlacetoWork #JoinUs #PPC #GoogleAds

Now that the first chocolate Santas have been spotted in supermarkets... 🎅 When 𝗱𝗼 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁 your Holiday Season 2024 planning? Or are you more of a "slow and steady wins the race" type? Let us know your strategy in the comments below!👇 #Marketing #HolidaySeason #AdCampaigns #PeakSeason #DigitalMarketing #Ecommerce #GoogleAds

Is POAS the cooler, more profitable brother of ROAS? Profit on Advertising Spend (POAS) is kinda the new cool kid in town. A lot of advertisers talk about it, but very few truly understand what it actually measures. Or how it 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗼𝘃𝗲𝗿𝗮𝗹𝗹 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆. Generally speaking, POAS goes a step further than Return on Advertising Spend (ROAS) by considering profit margins as well as what you spent on your ads. 𝗛𝗼𝘄 𝗣𝗢𝗔𝗦 𝘄𝗼𝗿𝗸𝘀: • Like ROAS, POAS starts by looking at the revenue generated from your ads. • It then subtracts the costs associated with the products sold, including manufacturing, shipping, and other related expenses. 𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: • POAS aligns your advertising spend more closely with profitability goals. Giving a more accurate measure of success by focusing on the profit rather than just revenue. • POAS accounts for the actual costs of goods sold, providing a realistic view of your profitability. 𝗜𝘁’𝘀 𝗻𝗼𝘁 𝗮𝗹𝗹 𝘀𝘂𝗻𝘀𝗵𝗶𝗻𝗲 𝗮𝗻𝗱 𝗿𝗮𝗶𝗻𝗯𝗼𝘄𝘀, 𝘁𝗵𝗼𝘂𝗴𝗵 – Like ROAS, POAS is still just a marketing efficiency and 𝗻𝗼𝘁 𝗮 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗺𝗲𝘁𝗿𝗶𝗰. While it provides a clearer picture of profit generated from your ad spend, POAS still 𝗳𝗼𝗰𝘂𝘀𝗲𝘀 𝗼𝗻 𝗶𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 and doesn’t consider the 𝗳𝘂𝗹𝗹 𝗽𝗶𝗰𝘁𝘂𝗿𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗲𝗻𝘁𝗶𝗿𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀’𝘀 𝗵𝗲𝗮𝗹𝘁𝗵. But … how DO you measure profitability then? 𝗧𝗵𝗶𝗻𝗸 𝗺𝗼𝗿𝗲 𝗺𝘂𝗹𝘁𝗶-𝗱𝗶𝗺𝗲𝗻𝘀𝗶𝗼𝗻𝗮𝗹! To truly measure success, consider 𝗮 𝗺𝗼𝗿𝗲 𝗵𝗼𝗹𝗶𝘀𝘁𝗶𝗰 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 with metrics like … • 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗩𝗮𝗹𝘂𝗲 (𝗖𝗟𝗩): Focus on the total value a customer brings over time, not just short-term revenue. This helps you identify and target your most profitable customer segments. • 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗴𝗶𝗻: Prioritize advertising high-margin products. This ensures your marketing drives the most profitable sales, even if initial ROAS seems lower. • 𝗕𝗮𝘀𝗸𝗲𝘁 𝗠𝗮𝗿𝗴𝗶𝗻: Consider the profitability of the entire shopping basket. By focusing on basket margins, you can maximize the total profit of each transaction, rather than just individual product sales. These metrics offer deeper insights into your campaigns than either POAS or ROAS can possibly provide. Helping you drive not just short-term wins but 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲, 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗴𝗿𝗼𝘄𝘁𝗵. Curious about how these metrics can transform your profitability? 𝗥𝗲𝗮𝗱 𝗼𝘂𝗿 𝗹𝗮𝘁𝗲𝘀𝘁 𝗯𝗹𝗼𝗴 𝗽𝗼𝘀𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗯𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻! 🔗 https://lnkd.in/d7UHU_7Z #MarketingStrategy #DigitalMarketing #Profitability #POAS #ROAS #CustomerValue #DataDriven

🌟 “We found smec to have the best package solution that we needed. … When it came to the competition, [smec’s technology] is leaps and bounds ahead of the way we saw others being able to do.” - Robert Davis (THG) Take it from Rob! After all, THG’s collaboration with Smarter Ecommerce increased LOOKFANTASTIC.COM’s daily revenue in Ireland by +39% and led to a whopping +522% revenue boost for Myprotein! Still not convinced? Then it’s time for you to get in touch and see your true uplift potential! 🔗 https://lnkd.in/diebnhRD #ecommerce #digitalmarketing #googleads #PMax #innovation

What makes working at smec so awesome? Don't take it from us, but from our team!🌟 From BizDev to Sales, Solutions and CSMs, our smecies have some awesome things to say about their day-to-day experiences here. Whether it's collaborating with top online retailers from around the world to the incredible support we give each other every day – smec makes a difference, both for our clients and especially our teams. It’s not just about a job; it’s about growing together. Making an impact, and doing work that really matters. 📣 We’re always on the lookout for passionate people to join our journey! If you’re ready to be part of a team that values innovation, collaboration, and having a good time while doing great work, check out our open positions! 👉 Come see what opportunities we have! https://lnkd.in/dY2awnM7 #HiringNow #GreatPlacetoWork #JoinUs #PPC #GoogleAds

Most advertisers think their campaigns are doing fine. But the truth is, without the right benchmarks, you’re just guessing. And guesswork? That's costing you. – The real issue? You need to know where you stand against the market. If your click-through rate is significantly slipping in Q3 2024, it might be time to prepare for market shifts and adjust your strategy to stay ahead. No matter how much you optimize your campaigns towards profitability, if your industry has seen particular dips—seasonal or otherwise—your campaigns might struggle without the right insights. – The problem? Are your CPCs competitive? Is your ROAS in line with industry standards? How do you know if your Performance Max campaigns are really delivering? Many retailers can’t answer these questions because they lack the bigger picture of how their industry is currently performing. Without a clear understanding of how your metrics stack up, you’re flying blind—wasting budget, missing targets, and potentially losing ground to competitors. – The fix? That’s why we worked out a neat little fix to this problem with the totally free smec Market Observer. What DOES the Market Observer tell you? It gives you a year-over-year view of critical KPIs—like CPC, CTR, Conversion Rates, and Costs—broken down by your industry. This will help you: • Monitor the current performance of Google’s campaign types. • Optimize your spend based on hard data, not guesses. • Identify industry-specific trends to guide your strategies. – For example: Does it feel like your CPCs are significantly higher than industry norms? The Market Observer gives you actual clarity by identifying this gap. This way, you can adjust your bidding strategy accordingly—driving more efficient spend and better results. – The best part? It's totally free. Really! We believe data this important shouldn’t be locked behind a paywall. Which is why we offer it completely for free. So you can immediately have a better picture on what performs and what doesn’t and adjust your strategy accordingly. No strings attached. – Get a reality check! 👉 https://lnkd.in/d7pHgx_D By the way: If you know someone who’s navigating Google Ads in the dark, tag them. So they can stop guessing and start knowing!

If you’re still laser-focused on hitting those high ROAS (Return on Ad Spend) targets, you might inadvertently 𝗻𝗲𝗴𝗹𝗲𝗰𝘁 𝗮 𝗺𝗼𝗿𝗲 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵. Crazy, right? ROAS is great for measuring campaign efficiency, but it’s not the be-all and end-all of a successful advertising strategy. The real question you should be asking is: 𝗜𝘀 𝘁𝗵𝗶𝘀 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗴𝗿𝗼𝘄𝘁𝗵? Let’s answer that in our newest edition of smec Insights. 👇 #ROAS #PerformanceMarketing #GoogleAds #BusinessGrowth #SalesOpportunity #onlineretail