Smarter Ecommerce (smec)’s Post

𝑾𝒂𝒏𝒕 𝑻𝒐 𝑲𝒏𝒐𝒘 𝑯𝒐𝒘 𝑻𝒐 𝑭𝒐𝒓𝒆𝒄𝒂𝒔𝒕 𝑹𝒆𝒗𝒆𝒏𝒖𝒆 & 𝑷𝒓𝒐𝒇𝒊𝒕𝒔 𝑭𝒐𝒓 𝒀𝒐𝒖𝒓 𝑩𝒓𝒂𝒏𝒅? If the answer is "YES", I have something for ya. In this short video clip, I share with you a calculator we use to forecast ROI on adspend for clients. It breakdowns down - ✅ Adspend ✅ Revenue generated ✅ Average order value ✅ Conversion rate ✅ Life time value ✅ ROI etc etc... Its designed to help you forecast what your adspend investment will look like & how acquiring customers at profit initially, can make you more money over the lifetime value of your customer base. If you want me to send you over this calculator, just comment "calculator" & I'll send it over your way ;) #facebookads, #roas, #advertisingroi, #facebookadvertising, #facebookecom, #ecommercemarketing, #ecom, #ecommercetips, #ecommercegrowth, #ecommerceinsights, #shopifyplus, #shopify, #shopifytips, #growthmarketing, #growyourbusiness, #increasesales, #growmybusiness, #googleadstips, #googleads, #emailmarketing, #directtoconsumer, #dtc, #ecomgrowth, #ecommercemarketing, #fashionecommerce, #ecommerceentrepreneur, #ecommercebusiness, #ecommerceexperts, #mecommerce, #ecommercefashion, #mobilecommerce, #ecommercestore, #socialmedia,

🌟 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗻𝗴 𝗣𝗣𝗖 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝘄𝗶𝘁𝗵 𝗬𝗼𝗬 𝗖𝗼𝗺𝗽𝗮𝗿𝗶𝘀𝗼𝗻! 𝗣𝗿𝗶𝗺𝗲 𝗗𝗮𝘆 𝟐𝟎𝟐𝟒 𝘃𝘀. 𝗣𝗿𝗶𝗺𝗲 𝗗𝗮𝘆 𝟐𝟎𝟐𝟑: 🌟 As it's quite simple to communicate how we performed this Prime Day 2024, but comparing it with previous Prime Days can be tricky, especially since the data of Prime Day 23 isn’t readily available in the Amazon Ads console. Here’s how we can do it: 📊 How to Update Clients Right Now: To update clients on Prime Day 2024 performance compared to Prime Day 2023, you don’t need to wait for the month to end to give an YoY performance update of Prime Day month (July). Rather, ·        Download the Campaign Report for July 11th & 12th, 2023. ·        Select Time Unit "Daily" to get detailed day-to-day performance. ·        Calculate Ad Spend, Sales, RoAS, Conversion Rate, CTR etc for each day individually or combined to provide precise updates. Here's an example: 🎯 𝗢𝘃𝗲𝗿𝗮𝗹𝗹 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗳𝗼𝗿 𝗣𝗿𝗶𝗺𝗲 𝗗𝗮𝘆𝘀 24 𝘃𝘀 23 Ad Spend: $11,443 (+141% YoY) Sales: $65,227 (+206% YoY) ROAS: 4.78 (+27% YoY) SB/SD NTB Sales: 60.35% 🚀 𝗧𝗼𝗽 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: Low CPC Catch All Campaign: $42.8K in Sales at 7.5 ROAS Conquesting Campaign: $21.6K in Sales at 5.62 ROAS 🛍️ 𝗧𝗼𝗽 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗶𝗻𝗲𝘀 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: Kids Category: $1.5K in Sales at 7.34 ROAS Adult Category: $1.5K in Sales at 6.3 ROAS Add more positive aspects as per your campaigns performance. This way, you can effectively communicate year-over-year performance and impress your clients with timely and accurate updates. Let’s keep driving success and celebrating these wins! 🚀📈

We achieved $88,898.01 in Sales with an 83.46% Repeat Customer Rate for a home & lifestyle brand! 🚀 Last month, we helped this client achieve $89K in total sales, with 83.46% of those sales coming from repeat customers. With an ad spend of $20K, we achieved an impressive ROI of 4.5. 📈 Here’s how we did it: 👇 ➡️ Smart Use of Data: We used detailed data to make our ads work better. Third-party attribution tools like GA4 helped us to track purchases accurately, keeping a check on first-time conversions. ➡️ Focusing on Customers: We engaged customers personally by sending a thank-you video from the owner with every order placed, showing that they are valued. ➡️ Balanced Strategy: We worked on getting new customers and keeping the old ones, building a strong revenue model. We ensured our product was so strong that customers kept coming back each month. ➡️ Creative Strategy: We know that the right set of creatives can turn the game around. We focused on creatives with different ad angles such as before-after, product usage, problem-solution, myth-busting, educational content, customer testimonials, and reviews for different funnels. ➡️ In-Cart Add-Ons: For people who added single products to their cart, we showed them bundle offers during checkout, which increased the AOV and made them buy more. This isn’t just about numbers. It’s about knowing what customers need and making them happy so they return. If you’re a DTC brand looking to grow, let’s connect! P.S. Like and follow for insightful content related to Media Buying🙌 #PerformanceMarketing #DTC #CustomerRetention #SmartMarketing #Ecommerce #MediaBuying #DigitalMarketing #Linkedin #SmallBusiness

This is a great article on the problems with ROAS and attribution. Marketers tell vendors they want ROAS, and vendors work out how to demonstrate the maximum ROAS they can. Because sellers see only part of the funnel, they grab what they can within it. However, it turns out that marketers really want more sales and grabbing conversions doesn't help. Sellers need to focus less on maximizing their metrics and more on driving new conversions. Equally, marketers need to stop measuring sellers using bottom-funnel measurement, which just turns everyone into a bottom feeder. https://lnkd.in/eSQW6S6C

£𝟒𝟒𝟖,𝟕𝟖𝟗 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐅𝐫𝐨𝐦 £𝟏𝟑𝟔,𝟏𝟖𝟎 𝐢𝐧 𝐀𝐝𝐬𝐩𝐞𝐧𝐝 - 𝟐𝟎𝟐𝟒 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐒𝐨 𝐅𝐚𝐫 In this quick video, I want to share data via an ad account from a DTC brand we've worked with and their customer acquisition story so far in 2024. I go over metrics such as - ✅ Ad Spend ✅ Purchase Conversion Value (Revneue Generated) ✅ Number of Orders ✅ ROAS (Return On Ad Spend) ✅ CPA - (Cost Per Purchase) I also share a little insight into what we've planned for the remaining months of the year (Q4)and ideas to consider for Q1. Enjoy! #Facebookadscasetudy #ecomcasestudy #ecommercecasestudy #DTCcasestudy #facebookads #roas #advertisingroi #facebookadvertising #facebookecom #ecommercemarketing #ecom #ecommercetips #ecommercegrowth #ecommerceinsights #referralmarketing #referafriend #shopifyplus #shopify #shopifytips #growthmarketing #growyourbusiness #increasesales #growmybusiness #googleadstips #googleads #emailmarketing #dtc #directtoconsumer #cpg #socialmedia #contentcreators #ugc #usergeneratedcontent #digitalmarketing #adcreative #adhooks #UPS #business #offers #customerintel #creativeadprocess

𝐀𝐜𝐡𝐢𝐞𝐯𝐢𝐧𝐠 $111𝐤+ 𝐢𝐧 𝐒𝐚𝐥𝐞𝐬 𝐰𝐢𝐭𝐡 𝐚 7.27% 𝐀𝐂𝐎𝐒: 𝐀 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐏𝐂 𝐎𝐯𝐞𝐫𝐡𝐚𝐮𝐥 𝐟𝐨𝐫 𝐏𝐞𝐭 𝐒𝐮𝐩𝐩𝐥𝐢𝐞𝐬 𝗡𝗶𝗰𝗵𝗲: 𝗣𝗲𝘁 𝗦𝘂𝗽𝗽𝗹𝗶𝗲𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲: 𝗨𝗦𝗔 This company is an e-commerce manufacturer and retailer specializing in personalized dog collars, tags, and related products. 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 The client approached us after running PPC campaigns for 18 months with unsatisfactory results (PPC revenue had dropped by 26% YOY). Despite having a strong product offering, they struggled to replicate the successful PPC traffic results their competitors were seeing. They faced difficulties in balancing paid search revenue, achieving a return on ad spend in a competitive market, and meeting overall goals. Over time, their account structure became disorganized, complicating management. 𝗛𝗼𝘄 𝗪𝗲 𝗛𝗲𝗹𝗽𝗲𝗱 We started with a comprehensive audit of the account, streamlining the structure and focusing our targeting on high-conversion terms. We rebuilt the account using a tight structure designed to improve quality scores and enhance the relevance between search terms, keywords, ads, and landing pages. Through consistent efforts, we achieved strong growth in both revenue and ROI. A high-level analysis enabled strategic budget allocation. We leveraged attribution modeling to set separate targets for high-assisting keywords. We also examined the impact of different free delivery thresholds on average basket values to determine the most effective threshold. Mathematical models were used for bid adjustments based on dayparting, location, device, and RLSA. Our primary goal was to increase profitability, continuously testing different ROI levels and the resulting revenue to identify the most profitable strategy, ultimately boosting market share. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 After a year of management, non-brand revenue grew over 16 times compared to the start of the project, with ROI more than doubling. 𝙄𝙣𝙘𝙧𝙚𝙖𝙨𝙚 𝙞𝙣 𝙍𝙊𝘼𝙎: 32% 𝙄𝙣𝙘𝙧𝙚𝙖𝙨𝙚 𝙞𝙣 𝙉𝙤𝙣-𝘽𝙧𝙖𝙣𝙙𝙚𝙙 𝙍𝙚𝙫𝙚𝙣𝙪𝙚: 431.21% 𝙄𝙣𝙘𝙧𝙚𝙖𝙨𝙚 𝙞𝙣 𝙍𝙊𝙄: 139.59% 𝘾𝙪𝙧𝙧𝙚𝙣𝙩 𝙏𝘼𝘾𝙊𝙎: 3.41% 𝘾𝙪𝙧𝙧𝙚𝙣𝙩 𝘼𝘾𝙊𝙎: 7.27% Thanks for reading! Open to any questions! 𝗕𝗲𝘀𝘁 𝗥𝗲𝗴𝗮𝗿𝗱𝘀 𝐃𝐚𝐧𝐢𝐲𝐚𝐥 𝐀𝐡𝐦𝐞𝐝

#ThrowbackThursday - 1/3 Which are the right metrics to show success? Many digital-specific marketers make the mistake of trying to measure success through metrics such as click and open rates. However, click and open rates can be high while conversion is still low. Marketers need to emphasize tracking how often consumers are buying and if they are increasing their Average Order Value (AOV). Those are the metrics to put weight behind since that will result in revenue gain and growth for the company. Read the story; #Personalization #PersonalizationStrategies

𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐑𝐞𝐯𝐢𝐞𝐰𝐬 Discussing the importance of social proof and how customer reviews can inform ad copy and product benefits. #facebookads, #roas, #advertisingroi, #facebookadvertising, #facebookecom, #ecommercemarketing, #ecom, #ecommercetips, #ecommercegrowth, #ecommerceinsights, #shopifyplus, #shopify, #shopifytips, #growthmarketing, #growyourbusiness, #increasesales, #growmybusiness, #googleadstips, #googleads, #emailmarketing, #directtoconsumer, #dtc, #ecomgrowth, #ecommercemarketing, #fashionecommerce, #ecommerceentrepreneur, #ecommercebusiness, #ecommerceexperts, #mecommerce, #ecommercefashion, #mobilecommerce, #ecommercestore, #socialmedia,

In-platform reporting can often be unreliable for brands and media buyers. They all want to take credit so you'll justify giving them your $$$. Upper funnel channels like Pinterest are especially no exception with heavy view-through reporting. If you're an ecommerce brand using MTA tools like Triple Whale or Northbeam, here are the Diagnostic(⚫) and Actionable(🔵) metrics I'm looking at to understand performance and make more confident decisions: (save this and reference as you're ramping up BFCM spend) 🔵New Customer Purchases ↪ If you want to grow, you need to acquire new customers so this is a key indicator of success and focus on campaigns driving volume. 🔵nCVR ↪ At what rate are new customers converting? Can this be improved with landing page optimization, better offer, etc.? 🔵nCPA ↪ How much is it costing to acquire a new customer? ⚫New Visits ↪ How many new visitors is a channel driving? If you see this start to drop, you need to target colder traffic and exclude existing customers. This also tells me a campaign or channel is driving value that may be captured later on. ⚫Cost/New Visit ↪ How much is it costing to get net-new traffic? Set benchmarks and optimization rules for this metric, especially for creative testing. ⚫New Customer Ratio ↪Of all the purchases we've received, what percent came from new customers? The higher this ratio the better if your goal is customer acquisition. ⚫ATC and Cost/ATC ↪ If we're not seeing immediate results, is traffic at least advancing through the funnel efficiently? I've unlocked profitable scale for clients that I otherwise wouldn't have by basing decisions off a single source. What would you add to this list? 🤔 #dtc #ecommerce #ppc #bfcm #sem #growth

₹2.6 Lakhs yesterday. No Offer/discount/sales. BAU with 5x ROAS. Here is how we did: Winning Products: - Tested and found 4 winning ads for 2 top products - Scaled these in Testing, CBO and Cost Caps every 2 days. Campaign Structure: - 1 Testing Campaign - 2 CBO Scaling campaign - 1 CBO Cost cap Testing Adsets: - 3 ads per adsets. - 6-8 adsets that is giving great CAC and ROAS Many eCom founders complicate things. Choose 1-2 good products you have. Just create great ads. Test and iterate. Scale. Focus on foundation, instead of 'hacks'. ----- p.s I am going to share case study about taking a brand from 13 lakhs to 75 lakhs with exact strategies. Comment below if you dont want to miss.