Smarter Ecommerce (smec)’s Post

Should Google 𝗵𝗮𝗻𝗱𝗹𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 for you? It's easy to believe segmenting products yourself based on Google Ads performance is redundant– after all, Google already adjusts CPCs based on performance.. Well, it's not that simple. 𝗚𝗼𝗼𝗴𝗹𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝘀 𝘄𝗶𝘁𝗵𝗶𝗻 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮 𝗶𝘁 𝗸𝗻𝗼𝘄𝘀. What it doesn’t know are key business insights—like •margins, • stock levels, • seasonality, or • all other strategic business priorities. That’s where you can 𝗮𝗻𝗱 𝘀𝗵𝗼𝘂𝗹𝗱 𝗺𝗮𝗸𝗲 𝗮 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲! Relying solely on 𝘀𝗶𝗺𝗽𝗹𝗶𝘀𝘁𝗶𝗰 𝟭-𝗱𝗶𝗺𝗲𝗻𝘀𝗶𝗼𝗻𝗮𝗹 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀 (like "high volume vs. high efficiency") will push you and your marketing venture to the limits. Instead, bringing in off-channel data will help guide Google's algorithm toward what truly matters for the business. A smarter approach combines Google’s automation with the high-quality business-centric insights only you have. This is how you create a segmentation strategy that works.

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