Should Google 𝗵𝗮𝗻𝗱𝗹𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 for you? It's easy to believe segmenting products yourself based on Google Ads performance is redundant– after all, Google already adjusts CPCs based on performance.. Well, it's not that simple. 𝗚𝗼𝗼𝗴𝗹𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝘀 𝘄𝗶𝘁𝗵𝗶𝗻 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮 𝗶𝘁 𝗸𝗻𝗼𝘄𝘀. What it doesn’t know are key business insights—like •margins, • stock levels, • seasonality, or • all other strategic business priorities. That’s where you can 𝗮𝗻𝗱 𝘀𝗵𝗼𝘂𝗹𝗱 𝗺𝗮𝗸𝗲 𝗮 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲! Relying solely on 𝘀𝗶𝗺𝗽𝗹𝗶𝘀𝘁𝗶𝗰 𝟭-𝗱𝗶𝗺𝗲𝗻𝘀𝗶𝗼𝗻𝗮𝗹 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀 (like "high volume vs. high efficiency") will push you and your marketing venture to the limits. Instead, bringing in off-channel data will help guide Google's algorithm toward what truly matters for the business. A smarter approach combines Google’s automation with the high-quality business-centric insights only you have. This is how you create a segmentation strategy that works.
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Imagine losing 𝟮𝟭% 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗯𝘂𝗱𝗴𝗲𝘁 to inefficiencies. Now, realize this could be slashing your 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗯𝘆 𝘂𝗽 𝘁𝗼 𝟮𝟬%. 👇 Keep these marketing challenges in mind... and use data to make smarter, more impactful decisions. 👉 How can you anticipate and capitalize on emerging trends? ↪️ https://lnkd.in/gRZs9Az3 Monitor shifts in industry and tech trends. Analyze search trends to adjust your marketing strategies accordingly. 👉 How can you gain a competitive edge in a saturated market? ↪️ https://lnkd.in/g7TCUQ73 Collect and analyze product data from major marketplaces like Amazon and Walmart to benchmark your product line. Find and refine your unique value proposition. Highlight it with targeted marketing campaigns. 👉 Can you keep your customers engaged? ↪️ https://lnkd.in/gFMK6j3p Gather review data and analyze customer sentiment. Implement targeted retention strategies based on their preferences and behaviors. 👉 Are you able to penetrate new markets for your business? ↪️ https://lnkd.in/gFsuvqYi Use market research to identify potential new markets. Use geographical data to understand the unique needs and preferences of these markets to tailor your product offerings effectively. Remember that behind every data point is a human experience. Even when diving into analytics and strategies... Don't lose sight of the creative and human aspects of marketing. #marketing #ecommerce #webscraping #artificialintelligence #technology 𝗚𝗮𝘁𝗵𝗲𝗿𝗶𝗻𝗴 𝘄𝗲𝗯 𝗱𝗮𝘁𝗮 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗵𝗮𝗿𝗱. Nimble 's AI-powered web data access solutions have won the trust of leading data teams at Uber, Pinterest, Discord and more.
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Don’t shy away from stepping out of the comfort zone and trying out new things. It will help your brand reach out to more users, markets and segments. First do assess your brand performance. You can use brand audit, customer feedback, competitor analysis, market research to know where your brand stands in terms of its goals, customers and competitors. This will help you pinpoint your unique competitive advantage, selling schemes and areas for improvement. Contact us now for any kind of business solutions : 033 - 4044 8910 Visit: https://lnkd.in/f_nenMK #SocialMedia #SocialMediaManagement #SocialMediaMarketing #DigitalMarketing #DigitalMarketingAgency #LeadGeneration #Google #GoogleAdExperts #GoogleAds #GooglePartner #ROI #MarketingSuccess #CampaignStrategy #TransinfoSolutions #Transinfo
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Marketing research is an essential tool for businesses looking to stay ahead of the competition and make informed decisions in today's fast-paced and ever-changing marketplace. This innovative tool provides companies with valuable insights into consumer behavior, preferences, and market trends, helping them develop effective marketing strategies that resonate with their target audience. One of the key features of marketing research is its ability to collect and analyze data from various sources, such as surveys, focus groups, and social media monitoring, allowing businesses to gain a comprehensive understanding of their customers' needs and preferences. By leveraging this data, companies can identify untapped opportunities, assess market demand, and refine their product offerings to better meet customer expectations. Moreover, marketing research enables companies to track the effectiveness of their marketing campaigns, measure brand perception, and identify areas for improvement. By monitoring key performance indicators and analyzing customer feedback, businesses can optimize their marketing efforts, enhance customer engagement, and drive revenue growth. In addition to helping businesses make data-driven decisions, marketing research also plays a crucial role in reducing risks and minimizing uncertainties in the marketplace. By conducting thorough market research, companies can identify potential threats, anticipate industry trends, and make proactive adjustments to their strategies to stay competitive in an ever-evolving environment. Overall, marketing research is a powerful tool that empowers businesses to make informed decisions, drive growth, and build strong relationships with their customers. By investing in marketing research, companies can gain a competitive edge, innovate more effectively, and achieve long-term success in the dynamic world of marketing. In conclusion, marketing research is a valuable asset for businesses seeking to achieve their marketing goals and stay ahead of the curve in today's competitive landscape. With its ability to provide actionable insights, enhance strategic decision-making, and drive business growth, marketing research is an indispensable tool for companies looking to thrive in a rapidly changing marketplace. And that wraps up our review! Don't forget to hit that like and subscribe button for more awesome content. Your support means the world to us. 🔗 Check out the product here: https://lnkd.in/dazqWBru 🔔 Subscribe to our channel for more reviews: 🔔 Subscribe to our channel for more reviews: https://lnkd.in/dxJuD4k6 #ProductReview #AmazonFinds #ShoppingDeals #TechReview #BestProducts, #Purchpad Check out the product here: https://lnkd.in/dazqWBru
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This week, I dove into the fascinating world of marketing performance analysis by comparing two tech titans: Facebook and Google. 📊 Using key metrics like profit margin, net marketing contribution (NMC), marketing return on sales (ROS), and marketing return on investment (ROI), I uncovered insights into how effectively these companies use their marketing budgets to drive success. 📍Here’s what stood out: 👉🏻Facebook’s profit margin is an impressive 39.6%, significantly higher than Google’s 22.46%. 👉🏻Facebook also leads in marketing ROI, achieving 448.62% compared to Google’s 321.22%. 👉🏻However, Google’s net marketing contribution (NMC) of $58.9B outpaces Facebook’s $38.01B, demonstrating its dominance in generating absolute revenue. 🎯This exercise reinforced the importance of market segmentation and understanding customer lifetime value (CLV). Google’s higher NMC shows its ability to reach a broader customer base, while Facebook excels in converting marketing spend into profitability. 💡 As a digital marketing enthusiast, I’ve learned that metrics like these are vital for making data-driven decisions. Marketing isn’t just about creativity—it’s a balance of strategy, efficiency, and impact. 🚀 Whether it’s evaluating ROI, allocating resources, or improving customer retention, analytics drive sustainable growth. #MarketingAnalytics #DigitalMarketing #MarketingROI #byuh #byuhawaii Tserennyam Sukhbaatar Tutehau Hunkin
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Staying ahead of the competition curve is crucial. One key strategy that's been driving our success is leveraging buyer intent data. Harnessing buyer intent data has been a game-changer for our marketing efforts. It allows us to pinpoint prospects actively interested in our offerings, enabling us to create more targeted and effective campaigns. This data-driven approach not only enhances our engagement rates but also ensures we're investing our resources where they'll have the most impact. Explore this insightful guide to delve deeper into the world of Intent Data and discover how it can revolutionize your marketing strategies. 📌 Key Takeaways: - Uncovering the potential of buyer intent data - Crafting personalized campaigns based on intent signals - Optimizing marketing spend for maximum ROI 👉 Read the eBook here: https://d36.co/1bPf8 #MarketingInnovation #BuyerIntentData #Campaigns
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The best campaigns aren't the most complex. The best campaigns follow golden rules. 5 Golden Rules of campaign structures: 1) Not over complicated, not over simple • Keep your campaigns balanced. Avoid making them too complex or too basic. • This ensures optimal management and performance. 2) More data in one campaign / avoid over segmentation • Combine data effectively within a single campaign. • Over-segmentation can dilute your data and weaken results. 3) Never copy blindly other strategies • Each business is unique. Tailor your campaigns to fit your specific needs. • Blindly copying others can lead to ineffective strategies. 4) Segmentation should be done with a genius reason • Segment your campaigns smartly. Each segment must have a clear purpose. • This ensures precision targeting and better outcomes. 5) Keep the base structure same and perfect such that provide space for adding more blocks • Build a solid foundation. A strong base structure allows for future expansion. • This flexibility helps you adapt and grow your campaigns. Follow these rules for successful campaign structures. #PPC #GoogleAd #SEM
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📊 Is Your Market Growing or Shrinking? 5 Practical Ways to Find Out: Understanding your market’s direction is key to making smarter marketing decisions. Here’s a hands-on checklist to figure it out: 1️⃣ Use Google Trends Search your product or industry keywords. 📈 Are they trending upward? That’s a growth signal. 📉 A decline means it’s time to reassess. 2️⃣ Analyze Industry Reports Platforms like Statista, IBISWorld, or government data give you insights into market size and growth rates. Compare these with last year’s numbers. 3️⃣ Monitor Competitor Moves Growing Market: New competitors are entering, and existing ones are ramping up campaigns. Shrinking Market: Competitors are cutting back or merging. 4️⃣ Check Social & E-commerce Signals Are online mentions for your niche increasing? Is your category’s sales volume rising on platforms like Amazon or Shopify? 5️⃣ Talk to Your Customers Run surveys or polls. Ask: What alternatives are they exploring? 🎯 Why This Matters: Growing Market: Invest in growth strategies—expand product lines or reach new audiences. Shrinking Market: Double down on retention, loyalty programs, and cost efficiencies. 💡 Pro Tip: Reassess your market quarterly to adapt to changing trends. What’s your favorite tool or strategy for tracking your market? Let’s share ideas below!
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𝟴𝟬% 𝗼𝗳 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗳𝗮𝗶𝗹 𝗱𝘂𝗲 𝘁𝗼 𝗴𝘂𝗲𝘀𝘀𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝗼𝘃𝗲𝘀. 𝗗𝗮𝘁𝗮 𝗵𝗼𝗹𝗱𝘀 𝘁𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿𝘀. What if you could unlock steady growth for your eCommerce business without guessing what works? A client came to me struggling with stagnant sales despite pouring money into ads. The problem? They were making decisions based on instinct, not data. After diving deep into their analytics, we discovered a surprising insight: 60% of their revenue came from a specific segment they weren’t targeting enough. We rebuilt their marketing strategy around that segment. Optimized ad spend. Personalized messaging. Smarter email campaigns. Within 6 months, their revenue grew by 45%. Start with your analytics. Identify your high-value customers, then craft strategies that speak directly to them. Data doesn’t just guide—it transforms. PS: How do you use data in your eCommerce strategy? Let’s exchange tips below! 👇
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B2B marketers are being forced to think like investors. Here's what I mean: - The role of brand in todays landscape makes it more important to think long term. - It's important to show the potential and existing ROI behind marketing investments like PPC and SEO. - Data needs to be clean. Data needs to be analyzed. Data needs to be leveraged. Data needs to be captured. Data needs to guide insights. Data is so important. - Diversification of revenue is becoming necessary amidst the algorithm chaos and shifting tides of the SERP. - View every single piece of content you create as an asset. I'm excited about these shifts. I think the shifts are going to lead to: - Better outcomes - Better products - Better content - Better teams Want to learn more about this thinking and how it can apply to your business? Don't miss our FREE event. It's called Intersection... I'll drop a link in the comments.
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