Smarter Ecommerce (smec)’s Post

Preparing For The Feedless Future With Google Merchant Center Next: Google will scrape product information, pricing, imagery, and more directly from your site, additionally, Merchant Center Next introduces product inventory insights, promotion performance, competitive visibility, and user trends over time - learn all about it in this post from Gil Gildner: https://lnkd.in/djtJvccC

Google Simplifies Adding Shipping & Return Policies For Online Stores via @sejournal, @MattGSouthern Google introduces Search Console feature for online stores to easily manage shipping and return policies. The post Google Simplifies Adding Shipping & Return Policies For Online Stores appeared first on Search Engine Journal.

Google Merchant Center is currently testing new analytics features for the Merchant Center console. The data remains the same, but the user experience has been improved for easier navigation. Casey Gill shared this update on LinkedIn, mentioning that although the data is not new, the presentation is more user-friendly. This change has been observed in Australian accounts for the first time. #merchantcenter #googlemerchantcenter #googleads

Do you feel like you're truly optimising for profit? Now through the implementation of Cost of Goods and Checkout With Card Data we are able to see a new layer of Data in Google Ads with Gross Profit and Gross Profit Margins. Profitability requirements at a channel level differ across every business, without a one-size-fits-all implementation, we are already seeing a multitude of different approaches to use. https://lnkd.in/exXFya3B

Google now has product variant structured data support. Previously, it was only schema on product level, now they go one step deeper and you can have dedicated markups for your variants. New validations for variants have been added to the Product snippets and Merchant listings reports in Search Console and Rich Results Test as well. If you run an eCom site with products of different sizes / colors / variation, make sure to change your schema markup. Your rich results test should look like this afterwards.

🚀 Exciting News for Merchants! 🛍️📈 Google Merchant Center is set to revolutionize conversion tracking beyond clicks on free listings to include search web results & more sources! 🌟 Get ready for more insightful performance data & optimized shopping experiences in the coming months. 🌐💼 #GoogleMerchantCenter #ConversionTracking #OptimizePerformance Let's stay ahead of the game and watch how this update transforms the Google shopping landscape! 🚀🔍

Do Shopping feeds excite you!? Come check out our team present with Google Ads Academy on this very important topic! Learn more on how to harness the power of your product data feed.

In yesterday's live session, we discussed how to transform the way you leverage reviews and Google Store Ratings for your business ⭐️ As a Google partner (with over 10 years of experience working with them) actively working with Google to understand how we can help more of our merchants achieve a Store Rating, we wanted to share a few learnings on how you should make sure you’re set up for success. 🔗 https://lnkd.in/gKbGYwjf Missed the live session? Watch the recording: https://lnkd.in/gQrP6H7A 🎥

PMAX’s SIS metric can benefit you TODAY. Here’s How… This is going to be a great way to gauge diminishing returns It’s very common to see that Shopping and Search placements perform the best in PMAX and often get shown the most—until you scale your budget too far. Then Google will start to increase your visibility on DSP and Video networks. This is typically when performance begins to decrease slightly. That being said if your PMAX campaign is prioritizing spend to search and shopping and your impression share is low, this is a great sign that you can keep scaling the campaign without sacrificing spend being allocated to less effective placements. Once you approach 100% SIS, you can be more confident that you are approaching the point of diminishing returns in your ROAS and spend relationship. Hope this helps :)

Google says Merchant Centre will now include data from Search web results and other sources. This expanded conversion tracking should give you more comprehensive performance insights. Here's what we know: https://ow.ly/cm7Q50StZs8 #Shopping #PPC #GoogleAds