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Are we meeting at AdWeek, CIMM or NAB this week to talk things media measurement? Let’s connect! #AWNewYork24

🚀 Ready to Go All-In on Audio? Transform your media strategy with Triton Digital. Check out the thought provoking article written by our very own Ivone Schramm, #DigitalAudio #MediaStrategy #ProgrammaticAds #AudioMarketing #PodcastGrowth Build a Direct Connection to Consumers With Audio Advertising (adweek.com)

In Madhive's final episode of "Why TV Advertising is Shifting to Local", Blockgraph CRO, Aleck Schleider shares the innovations Blockgraph is working on around identity and data and how the company’s on-demand SaaS solution helps local advertisers. Watch here: https://hubs.li/Q02KYsxS0

🚀 Exciting News!    TargetSmart is partnering with Magnite, the world’s largest independent sell-side ad company, to empower Democratic campaigns, agencies, and causes with data-driven political advertising across CTV.   Our CEO Lindsey Schuh Cortes explains, "This partnership puts Democratic buyers in the driver’s seat and offers them a streamlined way to execute and optimize their political campaigns.”   🔑 Ready to enhance your campaign’s reach? Learn more about this exclusive collaboration—full release linked in comments below. #PoliticalData #CTV #DigitalAdvertising #Innovation

Get ready for a future where the best things in life are free! If you are in NYC next week you will not want to miss Telly CEO and Founder Ilya Pozin's fireside chat with Advertising Week Chairman Matt Scheckner as they discuss how free-to-consumer models are reshaping industries and revolutionizing how we live, engage with content, and connect with brands. #AWNewYork24

Dive into the success story of RED+ in collaboration with Cleeng. 📈 A staggering 504% increase in MRR 🔄 A remarkable 517% increase in the average subscriber lifecycle Curious to know how we did it? Full story here: https://lnkd.in/g7_uFHeD

Last week, Peter Field took the stage at Thinkbox's 2024 "Vision: What Advertising Did Next" event to tackle one of advertising's biggest challenges: dullness. In his presentation on the 'Anti-Dull' role of TV, Peter explored how different media channels contribute to either dull or exciting advertising, focusing on attention, emotion, and trust. Building on his previous research with System1's Jon Evans and Adam Morgan in "The Extraordinary Cost of Dull" (available for download below), he defined 'dull' as the neutral impact that some ads create. But what's the real cost of dull? Our deep dive into the data reveals the surprising impact of dull advertising on brands—results that might just surprise you. Download the research here: https://hubs.la/Q02Qz9hl0 And catch up with Peter's session here: https://hubs.la/Q02Qz8yH0 Karen Nelson-Field PhD IPA (Institute of Practitioners in Advertising) Lumen Research Amplified Intelligence eatbigfish

Miss Wednesday's powerful #Take20 conversation — featuring Script to Screen, LLC's Ken Kerry, Ringba's Jenny Parrish, Flowcode's David Schwarzberg, Buyist's Gregory Silvano, and Modern Postcard's Chris Foster — about how #performancemarketers are managing consumers' expectations and desires when it comes to a #calltoaction from a #D2C ad? Get to #ThePDMI #youtubechannel now to give it a watch.

Miss Wednesday's powerful #Take20 conversation — featuring Script to Screen, LLC's Ken Kerry, Ringba's Jenny Parrish, Flowcode's David Schwarzberg, Buyist's Gregory Silvano, and Modern Postcard's Chris Foster — about how #performancemarketers are managing consumers' expectations and desires when it comes to a #calltoaction from a #D2C ad? Get to #ThePDMI #youtubechannel now to give it a watch.

Catch Element Human's own Hamish McPharlin at Advertising Week New York on October 8th, with agency partner Whalar and EMARKETER. Learn how we are building the deepest, richest, audience insight dataset in the #creatoreconomy