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Retail technology is evolving at breathtaking speed. It's something businesses and brands are heavily researching themselves and investing in with the goal of: - Streamlining internal resources - Automating operations - Increasing conversions - Driving profit In eTail EU's Germany 2024 Playbook, CMO of Constructor Courtney Austermehle shares insights about the essentials for online market expansion. Dive into the FREE report for the full scoop on product discovery, AI, and the future of ecommerce! 👇 #productdiscovery #retailtech #ecommerce

Day 2 of Shoptalk Europe was another fantastic day! Here are a few highlights: Bubble's Bonnie Szucs succeeded in pushing the boundaries of the concept of unified commerce, completely redefining shared understanding and challenging whether it actually exists. As is often the case, we have much to learn from disruptor brands. Ocado Group's Gregor Ulitzka stressed the importance of shopper data and insights. Do you genuinely understand your shoppers?! And if you do, how does this inform your strategy? bp's David Pitron made some bold predictions about how EVs are changing the use of forecourt facilities…and how it will change again when battery capacity improves. BP is a retailer thinking about the future in the face of seismic operational and commercial changes. Shoptalk's own Ben Miller and Rebecca Bemhena presented four factors that will reshape retail: AI, Next-Gen Customer Journeys, Brand Power, and Unlocking Unified Commerce. We just need to agree on what unified commerce is and whether it actually exists... Procter & Gamble's R Alexandra Keith shared a brilliant Head & Shoulders case study about reformulating products to attract new shoppers into the category - all based on customer data and directive insights. Mars Petcare Deri Watkins covered much ground and shared many thought-provoking comments, but most interesting was his mention of social commerce as an area the business recognises as a channel for growth and one it will be heavily investing more in. Waitrose & Partners' Laura Burbedge gave a refreshingly honest perspective on how quick commerce partnerships are primarily about introducing the brand to new shoppers and how this feeds the business's overall strategy for future shopper loyalty. Intellias #shoptalkeurope2024 #shoptalk #retailinnovation #retailtechnology

Hitting a wall in how flexible, nimble and quick you want to make changes to your digital #commerce tech stack? Click the link and register to learn from a diversity of industry leaders such as PetSmart, Ticketmaster, and John Lewis on why #composablecommerce was the right move. https://ow.ly/cOHO50QFqPH #ctElevate24

Hitting a wall in how flexible, nimble and quick you want to make changes to your digital #commerce tech stack? Click the link and register to learn from a diversity of industry leaders such as PetSmart, Ticketmaster, and John Lewis on why #composablecommerce was the right move. https://ow.ly/zMHK50QKLa9 #ctElevate24

Hitting a wall in how flexible, nimble and quick you want to make changes to your digital #commerce tech stack? Click the link and register to learn from a diversity of industry leaders such as PetSmart, Ticketmaster, and John Lewis on why #composablecommerce was the right move. https://ow.ly/zPL250QH16U #ctElevate24

Hitting a wall in how flexible, nimble and quick you want to make changes to your digital #commerce tech stack? Click the link and register to learn from a diversity of industry leaders such as PetSmart, Ticketmaster, and John Lewis on why #composablecommerce was the right move. https://ow.ly/CBXs50QEW88 #ctElevate24

Heading to D-Congress and fancy a chat / coffee / beer / discussion about how product correlations can replace behavioural intelligence? Let me know! #dcongress #ecommerce #innovation

I’ve been having some great conversations in the run-up to eTail Nordic and I can’t wait to be in Sweden in November to learn more from our speakers. In the meantime, our Insights team have put together the eTail Playbook – a report packed with intel from industry leaders, giving you a roadmap to navigate the ever-evolving world of eCommerce in 2024. (free copy here: https://lnkd.in/euwNQtmn) Some key takeaways: 👑Data is King/Queen: While the loss of cookies presents challenges, it also opens doors. Retailers are focusing on data consolidation and tech integration to create robust customer profiles, ensuring continued engagement and loyalty. 📱Retailers are gearing up for an AI revolution: This new wave of data collection and analysis, powered by cutting-edge technology like Generative AI (think ChatGPT), will allow them to glean insights from a wider range of sources. This translates to more informed decisions, optimised merchandising strategies, and ultimately, a seamless and personalised customer experience that keeps shoppers coming back for more.    🤝Loyalty is Key: A whopping 74% of respondents in the Playbook offer loyalty programs, and for good reason! Highly personalised and value-driven loyalty programs are key to building lasting customer relationships in this competitive landscape. 📊Thriving in a Volatile Market: By leveraging the power of loyalty programs and AI, retailers can navigate this ever-changing market and deliver data-driven experiences that resonate with their customers.  Lots more valuable insights are available in the Playbook and even more to be heard on the eTail Nordic stage – see you there! 

To conclude the series where we have been bringing you key insights from our ground-breaking eTail™ Europe 2024 Playbook, we would love to share our top conclusions to how the industry is navigating 2024. 🍪 The impending removal of third-party cookies brings both challenges and opportunities for retailers. Adapting data strategies for customer engagement and loyalty is key, with data consolidation and tech integration identified as critical challenges. AI, notably Generative AI like ChatGPT, emerges as a game-changer, filling the void left by the removal of cookies. 🌠 Loyalty programs are a main priority for retailers, with 74% of respondents offering one to their consumers. The success of loyalty programmes lies in tailoring them to customer preferences, ensuring genuine value for loyalty. 🤖 AI's role in revolutionising data collection and analysis is evident, boosting merchandising efficiency. Retailers are expressing confidence in leveraging diverse data for informed decision-making, emphasising a commitment to enhancing the customer experience. 🌐🛍️ In a volatile market, retailers can shine by leveraging loyalty programmes and AI for personalised, data-driven experiences. We have thoroughly enjoyed bringing you the key takeaways and features from the eTail Europe 2024 Playbook, and we hope you have found it insightful! 👉 If you haven't got your free copy of the report yet, firstly, we accept your apology. And secondly, fear not, as you can download a copy by clicking below. #eCommerce #eCommerceInsights #WBRInsights

Five weeks ago we had for the first time a global townhall with everyone in the room. Beside looking back and celebrating past achievements we shared the strategy for the next years and talked a lot about building customer relationships with key accounts or how AI will change nearly every business function. Today a lot of our teams are working to implement everything Key Account customers with 100s of outlets need to streamline their procurement from customised webshops to monthly invoices and easy payment. And in Q1 we will onboard the first partner. We rolled out several co-Pilot functionalities to our teams to increase productivity and implemented several test cases around content creation and picture creation and a lot more will come. All this we can achieve thanks to a diverse team of Marketeers who are always curious to learn and adapt, open for new ideas and an environment where everyone can share ideas, we discuss and afterwards commit to agile execution. #OneMetro #Marketeers #MetroMarkets #B2BeCommerce #METROAG #Respect #Curiosity Dr. Steffen Greubel Matthias Buehler Caspar Danckworth Alexis Maudelonde Stefan Eggert Dirk Bronner Annette Weber Dr. Ivonne Feldermann Benjamin Baraza Jon Egiluz Maryia Nevar Kolja Sauerberg John Bettiol