Liz Lee’s Post

[UPDATE] Instagram Pushes Boundaries with Extended Reels! Get ready for a reel revolution as Instagram rolls out its latest experiment: longer Reels videos! Selected users are now granted the power to upload thrilling 3-minute Reels directly from the app 📲 Imagine the possibilities! Now, you can dive deeper into creativity and share even more captivating moments with your followers 👌 With this development, Instagram aims to keep users engaged for longer durations, fostering a realm of endless entertainment. As social media platforms evolve, captivating their audience is the ultimate secret to sustained app expansion 😄 See it in action here ➡️ https://ow.ly/vBWR50R1KFY . . . #digitalmarketing #socialmediamanagement #socialmediamarketing #SMK #socialmediaknowledge #InstagramReels #ReelRevolution #SocialMediaUpdate #ContentCreation #InstagramUpdates #InstagramUpdate

📣 Exciting News! 🌟 Instagram just dropped a game-changer for Reels on TikTok! 🔄 Now, you can download any publicly posted Reel directly within the app. 📲 🇺🇸 Initially launched in June for U.S. users, this feature is now available for everyone worldwide! 🌍 Check out the "Download" option in the Reels "Share" display – it's a game-changer! 🚀 🎥 Downloaded Reels will sport the Instagram logo and the creator’s handle, making them ready to rock on your TikTok feed. 🤳 But here's the twist – creators can choose to turn off downloads to protect their content. ⛔ Beware! 🚨 While it opens up new possibilities, it also makes it easier for spammy accounts to repost on TikTok. 🔄 TikTok's algorithm might not favor upfront branding, but the ease of sharing will likely see more IG clips making their way to TikTok. 🔄 Stepping outside the cheat zone, this update allows you to save and share top Reels clips in fresh ways! 🔄🌈 Not revolutionary, but it's a small change that can make a big impact on engagement. 💬 In the words of Instagram chief Adam Mosseri, the option to download public Reels is now rolling out to ALL users! 🚀 Get ready to elevate your Reels game and explore new avenues of creativity. 🚀🌟 #Instagram #ReelsOnTikTok #DownloadReels #GameChanger #SocialMediaUpdate

𝗥𝗲𝗲𝗹𝘀 𝟮𝘅 𝗨𝘀𝗲𝗿 𝗧𝗶𝗺𝗲 𝗦𝗽𝗲𝗻𝘁 𝗼𝗻 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 Did you know that Instagram managed to double the time people spend on their app in just four years? Here’s how they did it. In the world of social media, keeping users glued to the screen is key because it means more ad sales and more money. The real challenge? Making users want to stay longer. Stacked Marketer recent analysis revealed something astonishing: From 2019 to 2023, the time users spent on Instagram nearly doubled! So, what caused this massive increase? Reels backed by smart algorithm. This move was a game-changer for Instagram, helping it to strike gold. Instagram became the top downloaded app worldwide last year and now accounts for nearly half of its parent company Meta’s revenue. That’s quite impressive, isn't it? #reels #socialmediamarketing #instagram

We’ve been monitoring the latest changes across social media, so you don’t have to! Here’s what you need to know this week: 📩 Instagram Instagram has now enabled users to download publicly posted Reels from the app after the feature was trialled in the US earlier this year. The downloaded Reel will be displayed with the Instagram logo, and the creator's handle overlaid on the clip. 🔗 X X has announced that URL previews will now include the post headline. This feature was removed from the platform back in October, however after a significant impact on how publications and other users share links in the app, it has been decided the feature will be reinstated. ❌ Snapchat Snapchat is testing a new, more extensive Snapchat+ tier, which will remove most ads from the user's in-app experience including all Story and Lens ads. This change comes as more social platforms look to provide higher-priced, ad-free subscription offerings, to test the waters on how many people would pay for an ad-free in-app experience. 🗣️ TikTok TikTok has added a new ‘Customise Feed’ option within the ‘For You’ page settings, which allows users to personalise what they are shown on their ‘For You’ page. The feature utilises conversational UI, much like Chat GPT, to determine the likes and dislikes of the user to improve their in-stream experience. #SocialMediaUpdates #SocialMediaNews #SocialMediaAgency #MarketingAgency

What does a potential TikTok ban in the US mean for brands and creators who rely on the app? For the past week there has been a lot of discussions, questions and concerns around the news that TikTok may face a ban in the US app store, potentially as soon as in 6 months time. This wouldn't only impact US based creators and brands who will no longer be able to use the app, but will impact users all over the world who risk losing a major portion of their audience. So, what should you do? Diversify your strategy! Repurpose and repost your content onto as many different social media platforms as you can. Every TikTok you make, ensure that it's saved to your camera roll and post it as a reel on Instagram, as a short on YouTube Shorts and as a video on Facebook. You can either repost the exact same video, or make some edits to cut it down and make it more platform-appropriate. Through this, and by keeping up community management across each platform, you will be able to build a consistent presence across multiple apps so you become less reliant on one. That way when potential bans, algorithm updates or other unpredictable changes occur on one of the platforms, you stand with less to lose as you still have a strong audience who will stick with you elsewhere. It is important to make your audience aware of exactly which platforms you are also present on (e.g. through having your channels linked in your bio, or creating content directly talking to and informing your audience of this), so they can be supporting you across all apps so if TikTok, or any of the platforms, suddenly disappears for them, they know exactly where else to find you! #SocialMedia #SocialMediaNews #TikTok #TikTokNews #Repurpose #SocialMediaStrategy #ContentStrategy #DigitalMarketing

Adam Mosseri, head of Instagram, announced a global rollout enabling users to download public Reels directly to their devices. Previously limited to saving Reels within the app, this feature expansion offers more flexibility. Downloaded Reels will sport an Instagram watermark, including the account name, similar to TikTok's format. To save a Reel, users can tap the share button and choose the download option. Accounts can control this feature through Settings > Privacy > Reels and Remix, toggling the "Allow people to download your Reels" option. If a downloaded Reel uses a licensed audio clip, the video will be silent. Sound is retained only for Reels with original audio tracks. Instagram initiated Reels download for U.S. users in June, expanding the capability globally. Mosseri highlighted this update on his Instagram channel, emphasizing Instagram's commitment to user-friendly features. As platforms evolve, Instagram maintains a balance between innovation and user control. #Instagram #SocialMedia #Updates #Reels #Download

The epic battle for users between TikTok and Instagram continues, as TikTok is testing TikTok Notes, a new app that features photo and text content, similar to the early days of Instagram. TikTok Notes looks similar to Instagram, minus a few small differences. The homepage is divided into two sections, with a separate page where you can view posts from people you follow and another “For You” page. 👉 What do you think about all the social media platforms introducing new features to compete with each other. Who will win the war for most engaged users? #TikTok #TikTokNotes #socialmedianews

Possible digital disruption alert! TikTok is opening the bid of taking over Instagram through their Notes app. 📸 TL;DR: TikTok launched its new app called Notes, currently in beta testing within Canada and Australia. This app offers a dedicated platform for sharing images and text, setting the stage for a direct competition with Instagram. 💡 Since 2020, TikTok has been a game-changer, reshaping entertainment consumption habits and influencing global digital advertising strategies. 🔄 This move by TikTok reflects a common social media marketing strategy: platform convergence. It mirrors Instagram's integration of Snapchat's Stories and the emergence of Reels as a rival to TikTok's short-form, vertical video content. 💬 So, what's your take? Do we need another photo-sharing app? Are we going to face a shift in power? #TikTok #Instagram #SocialMedia #DigitalMarketing #Innovation

Did you know that in 2023, Instagram beat TikTok in both downloads and year-over-year growth? The Threads app and more original Reels content are part of what's driving more user engagement. Read more in this Business Insider article. #SocialMedia #SocialMediaTrends #Instagram #TikTok

According to research, TikTok users are much less likely to post their own content on the app when compared to other social media platforms. In fact, only about half of all TikTok users have ever posted a piece of content. Similar to other platforms, about 15% of accounts on TikTok generate the most views and interaction on the app, meaning the vast majority of users are only using the app for passive entertainment. In this sense, TikTok is similar to YouTube in its culture of consumption rather than creation. So why does this matter? It’s important to take into account how users interact with each platform when establishing success metrics. Otherwise, you may be sorely disappointed when evaluating campaign & channel performance. #mediaplanning #socialmedia #tiktokads