Thirty thousand new CPG products launch annually, leaving brands scrambling to capture consumer attention. How can your CPG brand foster customer loyalty? A deep understanding of a customer's need for personalized engagement via omnichannel channels is a great place to start. https://bit.ly/3Hyhkas #CPG #CustomerLoyalty
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Struggling to compete in the consumer products market? 🤔 Emarsys reveals how to create personalized omnichannel experiences that drive customer loyalty and growth in this latest guide 🚀 Download now and unlock the secrets to success! https://lnkd.in/d6yPmHCE #CPGMarketing
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Struggling to compete in the consumer products market? 🤔 Emarsys reveals how to create personalized omnichannel experiences that drive customer loyalty and growth in this latest guide 🚀 Download now and unlock the secrets to success! https://lnkd.in/d6yPmHCE #CPGMarketing
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The traditional customer journey is no longer straightforward. In today's omnichannel landscape, purchasing decisions are complex and often unpredictable. Google refers to this phenomenon as the "messy middle," where decisions take place amidst various touchpoints and influences. Understanding this theory and acknowledging the fragmented nature of the customer journey is crucial for advertisers. It enables them to grasp the rationale behind your advertising tactic recommendations and positions you as a valuable partner in navigating this intricate terrain.
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A recent survey found that while 18% of US and European shoppers are brand loyal, they generate a hefty 41% of sales across various CPG categories. How can your CPG brand foster customer loyalty? A deep understanding of a customer's need for personalized engagement via omnichannel channels is a great place to start. https://bit.ly/3Hyhkas #CPG #CustomerLoyalty
CPG Loyalty Unlocked: Trends, Challenges, and Tactics
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Struggling to compete in the consumer products market? 🤔 We reveal how to create personalized omnichannel experiences that drive customer loyalty and growth in our latest guide 🚀 Download now and unlock the secrets to success! https://bit.ly/4e30hf8 #CPGMarketing
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Is your brand ready for omnichannel? While investing in tech is key, ask yourself: 📊 Are you engaging uniquely across segments? 💬 Is your brand story deepening customer connections? 🎁 Are you rewarding customer engagement? Read more to dive deeper into these strategies: https://okt.to/XcPi4o #omnichannelmarketing #lifesciences #customerengagement #marketingstrategy
Opening The Omnichannel Floodgates | MERGE
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Omnichannel Engagement is about delivering a seamless experience at every stage of your customer journey and to do this, you need to communicate with your customers using the most appropriate channel per time. We share 4 Benefits of Omnichannel Engagement for Fintech Platforms. With Bunce, you can engage your customers across multiple channels based on insights from your customer data. Sounds good? Sign up here👇🏽 https://lnkd.in/gYS6GjFh #fintechmarketing #customerengagement #omnichannelmarketing
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Community + Loyalty are the 2 areas a lot of brands are focusing on this year (and looking ahead), but the most important thing on this list is Think Beyond Discounts. Promos are a lever—a tactic. Build your brand experience on stronger, more sustainable tenants you can call your core values.
Level Up Your Retail Engagement: Strategies to Keep Customers Coming Back In today's competitive retail landscape, customer engagement is key to standing out. But how do you turn shoppers into loyal fans? Here are some insights to spark discussion: - Go Omnichannel: Customers expect a seamless experience across online and in-store touchpoints. Integrate loyalty programs, offer click-and-collect, and provide consistent messaging. - Personalize the Journey: Use data to tailor recommendations, promotions, and content to individual customer preferences. Make them feel valued! - Embrace Social Media: Be an active participant, not just a broadcaster. Run contests, answer questions, and foster a community around your brand. - Loyalty: Reward repeat customers with exclusive offers, points programs, and early access to sales. Make them feel special! - Think Beyond Discounts: While they can be a tool, focus on building value through exceptional service, engaging experiences, and high-quality products. What are your thoughts on these strategies for boosting customer engagement in retail? Share your insights in the comments! #retail #customerengagement #omnichannel #loyalty #socialmedia
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Sr. Content Marketing Manager @ LogRocket | Talks about #thoughtleadership, #product, #productmanagement, #techleadership, and #saas
“I can’t stress enough how important it is to make sure the main source of potential channel conflict is involved in your overall strategy. I’ve seen so many times when people sacrifice quick wins for what got them there in the first place.” In an engaging and insightful conversation, Chris Baltusnik discussed the nuances between adopting an omnichannel approach versus a multichannel one. He also talked about his approach for optimizing the customer journey and reflected on his experience transitioning from traditionally distribution-based businesses to direct-to-consumer sales models. #customerjourney #ecommerce #productmanagementleadership Link in the 1st comment 👇
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Ever wondered how to achieve online growth through seamless customer experiences? 🧐 An omnichannel approach would do you good, just like it did for this business. Send us a DM to schedule a free consultation today and discover how we can help you achieve similar success! #omnichannelmarketing #customerjourney #marketingstrategy #digitalmarketing
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