Sober Spirits’ Post

The Global Whiskey Market Will Hit $127 Billion By 2028! Drink trends come and go, but you can’t keep a good dram down. According to the new Global Whisky Market Overview, 2023-28 report by Bonafide Research, the whiskey category is set to reach $127 billion by 2028. The category is expanding at a CAGR of 6.34% According to the report, Asia-Pacific has evolved as one of the most exciting regions for whiskey, with India showing a particularly huge amount of affinity for the spirit. In 2020, the Distilled Spirits Council of the United States noted that whisky imports from Japan amounted to $67 million. That follows a tripling of imports, with Japanese whisky imports increasing from $18.4 to $67.4 million between 2015 and 2020. Alongside the market’s growth, there’s been a number of new entrants — like like Kaiyo, Kanosuke, and Akkeshi — to the category capitalizing on the interest. Scotch continues to be the most preferred whiskey from consumers, though there’s a growing inclination towards flavored whiskies. According to Vantage Market Research, the global flavored whiskey market is now valued at $27.9 billion in 2022, and expected to reach a value of $47.1 billion by 2030. The report cites Millennials' search for new and unique taste experiences as the driver of the category. E-commerce platform Drizly noted its top-selling flavored whiskey brands are Fireball, Crown Royal (offers apple and maple iterations), Skrewball peanut butter whiskey, and Jack Daniel’s (Tennessee apple, Tennessee honey, Tennessee fire). Source: https://lnkd.in/gwxpEiAH Here at Altvest Capita Partners offer a combined 30 years of experience in the business. We have extensive experience in managing investment portfolios to deliver exceptional returns for our clients, with a strong focus on Single Malt Scotch Whisky. We have key partnerships with key industry partners and offer investors exclusive access to the best quality, investment grade Scotch Whisky casks, held safely and securely in Scottish bonded warehouses and in adherence with Scotch Whisky Regulations. We offer a fully managed solution to suit investors of all kinds access the growth, enjoyment, and excitement that Whisky offers, whether you are looking to enter the market as an individual investor from as little as a few thousand pounds, looking to build a robust Whisky portfolio or though to institutional investors looking to diversify their portfolios. We have many satisfied clients who are happy to share their experiences. Check our website for our updated brochure/E-guide/FAQs/MoreAboutUS 👉 https://lnkd.in/gRbtidKf

When Scotch isn't really 'Scotch'. It's the part of Scotch Whisky Industry that we're not told about. Bulk. It's not just in Japan. Most of the Scotch we export to India is also sent there 'in bulk' to make a hybrid Indian/Scotch Whisky that's tremendously popular there. Big plastic vats. Not nearly as photogenic! Scotch makes up 25% of ALL UK Food and Drink Exports and were not really told all about it, precisely because of this. Bulk. It's huge, 77% of Scotlands Food and Drink Exports, dwarfing every other Scottish Food and Drink thing, even Salmon. It's many, many times bigger than this! It's one of the many aspects of Scotch Whisky that the Scotch Whisky Association doesn't like to talk about! Don't worry, I tell you about all the others. As I don't work for a Distilling behemoth, I can talk freely about this! #ScotchWhiskyTruths

Indian Whisky is ALREADY competing with Scotch Whisky. Diageo makes a lot of Scotch Whisky. it also makes a lot of Indian Whisky. It's why we need a collective approach, not trusting the future of Scotch Whisky to just any one conglomerate. #ScotchWhiskyTruths

Whisky takes a shot at China's Baijiu-ruled market Image source, Getty Images By Katie Silver Business reporter The Lunar New Year is traditionally a clip for gathering with household and friends to devour and drink. And for hundreds of years the portion of prime successful China for these celebrations has been baijiu - a wide tone made with fermented grains which packs a potent punch. Baijiu is besides often drunk consecutive and astatine societal events specified arsenic weddings and birthdays. Its Alcohol-By-Volume (ABV) tin apical 60% - successful examination spirits similar scotch whisky and tequila typically person an ABV of astir 40%. "Baijiu surely inactive has its spot successful Chinese liquor consumption, adjacent among young consumers," says Allison Malmsten, nationalist probe manager astatine Daxue Consulting. It accounts for good implicit 90% of China's spirits sales, with yearly income of astir $160bn (£127bn). However, successful caller times drinks from overseas person been increasing successful popularity successful what is the world's biggest spirits market. Brand caller story In 2022, income of whisky successful China were valued astatine $2.3bn, according to marketplace probe steadfast Euromonitor International. That fig is expected to astir triple by 2027 arsenic the whisky marketplace determination is expected to turn astatine astir 5 times the complaint seen globally. Those income are being driven by young, mediate class, urban, educated and progressively pistillate drinkers. Many of them are shunning baijiu successful favour of little alcoholic spirits from extracurricular China, according to Ms Malmsten. The maturation successful request for whisky successful particular, has helped promote planetary brands to unfastened distilleries crossed China. Image source, Getty Images Image caption, Pernod Ricard launched its Chuan Pure malt whisky successful December Amongst them is French drinks elephantine Pernod-Ricard, which owns the Jameson Irish whiskey marque arsenic good arsenic Beefeater Gin and Absolut Vodka. It is investing $140m successful a accumulation basal adjacent Emei Mountain successful Sichuan Province, Southwest China. UK-based rival Diageo besides opened a works successful the Yunnan Province successful December and is presently trialling accumulation with plans to beryllium afloat up and moving aboriginal this year. The institution is besides opening an Asia-Pacific Innovation hub successful Shanghai. "We are present for a semipermanent play," Managing Director for Diageo successful China Atul Chhaparwal told the BBC. He is bullish astir the market, saying the request is truthful beardown that is abstraction for everyone. "Given the vibrancy of the wide whiskey class successful China, determination volition beryllium capable ...

💪🏾 Sanjeev Banga, President of International Business at Radico Khaitan Limited, says it well: "In the same sense that New World wines are now competing with traditional regions and are considered premium like their traditional counterparts, I don’t see why Indian single malts won’t transform in the same way." 👀 Bemakers, with a broad range of innovative craft spirits from all over the world available for the on- and off-trade on its Bemakers Trade platform, strongly agrees that there is a keen interest in 'new world' craft spirits. With a generally strong sense of brand awareness, consumers and the on- and off-trade are more and more looking for spirits innovation. 🗺 As the distribution partner, Bemakers provides a gateway into the European market that can strengthen Radico Khaitan Limited's existing European efforts and we are eager to make this premium Indian single malt accessible to consumers across Europe. 📰👉🏾 Read The Spirits Business article in full here: https://lnkd.in/dKFCZrx5 #indiansinglemalt #directtoconsumer #gatewaytoeurope #bemakers

Indri' Single Malt Whisky Emerges As The World's Fastest-Growing Award-Winning Brand Since its launch in November 2021, Indri has garnered over 25 prestigious accolades on the global stage, including titles like ‘Best Indian Single Malt’ at renowned events such as the World Whisky Awards and the International Whisky Competition. With a growth of 599 per cent over last year, Indri, owned by Piccadily Distilleries, claims to dominate over 30 per cent of the market share in India. Single Malt Whisky by Piccadily Distilleries has achieved a remarkable milestone, crossing the 1 lakh cases mark within just two years of its launch. This feat has earned Indri the title of the fastest-growing single malt whisky in the world, setting a new benchmark in the spirits industry. The success story of Indri-Trini, as it is affectionately known, is not just about breaking records; it is about redefining the landscape of Indian spirits and establishing a symbol of national pride. In a market once dominated by imported labels, Indri stands tall as a beacon of Indian excellence. It’s not just a brand; it’s a symbol of national pride, elevating the status of Indian spirits to unparalleled heights. Indri isn’t just leading the charge; it’s leading a revolution,” said Praveen Malviya, CEO of Piccadily Distilleries. Since its launch in November 2021, Indri has garnered over 25 prestigious accolades on the global stage, including titles like ‘Best Indian Single Malt’ at renowned events such as the World Whisky Awards and the International Whisky Competition. Its remarkable journey culminated in the Indri Diwali Collector’s Edition being crowned ‘Best Whisky In The World’ at the Whiskies of the World Awards, surpassing competition from Scotch and American rivals. The success of Indri-Trini has not only brought glory to India but has also solidified its position among the elite club of top-selling single malt whiskies globally. No other single malt whisky, whether from Scotland, Japan, Taiwan, or elsewhere, has managed to surpass the 100,000 cases milestone within just two years of its launch. This achievement speaks volumes about the brand’s exceptional growth, with a staggering 599% increase compared to the previous year. After crossing 1 lakh cases mark, Indri emerges as fastest growing single malt whisky in the world - The Economic Times https://lnkd.in/dqJ8r5kB

TLDR: For the first time in 30 years US spirits saw its volume decrease (-2%) and alcohol sales declined globally by -1%. In 2023 every major #alcohol category declined, except #tequila, some American #whiskey segments and #RTDs (ready-to-drink). This is the "Age of Agave" which will add the most incremental value to the US spirits market by 2028. Meanwhile, #nonalcoholic ‘spirits’ soared by 15% in volume last year and IWSR noted that "NO-ALCOHOL IS THE ONLY CATEGORY WITH POSITIVE MOMENTUM", led by an increase in #moderating and #sobercurious drinkers in markets, including India, China, the UK, and the US. (Seems like good timing for a #nonalcholic #agave #RTD like Parch Spirits Co ❤️ 🌵 Rodolfo (Rudy) Aldana https://lnkd.in/ezKykFH9

Super interesting article as non-alcs start to take hold globally with a whopping 15% volume category growth rate! Can't wait to see how the Indian market develops.

I found myself doing a double-take when reading this article; the 29% growth in non-alcoholic spirits since the start of 2024 is eye-catching. While overall spirits volumes dropped by 3% in the US, and alcohol-free spirits remain a small part of the alcohol-free sector compared to beer and cider—81% of servings—this growth highlights real potential. Will we see efforts to create new or refine flavors, enhance packaging, or expand distribution? There’s certainly a unique opportunity for brands to shape the future of this category. https://lnkd.in/eBdt63xy

How delicious is alcohol-free We recently talked about trends and it goes without saying that (an excess of) alcohol is not part of the healthy lifestyle that we like to pursue nowadays. So the question arises: how tasty is alcohol-free? A frequently heard opinion is that wine has no body. But to what extent is this true? We will find out through a varied tasting of a number of renowned brands. To start with, non-alcoholic wine is not always completely without alcohol. A winemaker may put alcohol-free on the label if the wine contains less than 0.5% alcohol. So good to know when you are pregnant or teetotal. Non-alcoholic wine is wine that is made according to the normal process, but in which the ethanol, responsible for alcohol, is distilled from the wine via an industrial process such as reverse osmosis. This may cause it to smell and taste different. A commonly heard difference is the lack or reduction of body, the mouthfeel of wine. With reverse osmosis, the wine presses at full force against a membrane, causing the alcohol and water to separate from the rest of the wine. The alcohol is removed from the water by distillation (heating), after which the dealcoholized water is recombined with the rest of the wine. By the way, to make wine you need roughly 16 grams of sugar per liter of must to increase the alcohol by 1%. Would you like to know the results of the tasting? Read more here https://lnkd.in/e52EGNq4