#hiring
Performance Marketing Manager - Fashion Industry
This role is responsible for developing and executing performance-driven marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
#responsibilites.
* Strategy Development: Develop and execute performance marketing strategies across digital channels including paid search, paid social, display advertising, and affiliate marketing.
* Campaign Management: Plan, launch, and optimize digital marketing campaigns to achieve key performance metrics such as ROAS (Return on Ad Spend), CPA (Cost per Acquisition), and conversion rate.
* Budget Management: Manage advertising budgets effectively to maximize ROI and achieve business objectives.
* Analytics and Reporting: Monitor campaign performance using analytics tools and provide regular reports and insights to stakeholders, identifying opportunities for optimization and improvement.
* A/B Testing: Conduct experiments and A/B tests to optimize ad creative, targeting, and landing page performance.
* Conversion Optimization: Collaborate with UX/UI and web development teams to optimize website conversion rates and user experience.
* Audience Targeting: Utilize audience segmentation and targeting strategies to reach and engage relevant customer segments.
* Partnership Management: Collaborate with external partners such as agencies, influencers, and affiliates to expand reach and drive results.
#requirements:
* Digital Marketing Skills: In-depth knowledge of digital advertising platforms such as Google Ads, Facebook Ads Manager, and Display Network. Familiarity with tools for audience targeting, A/B testing, and conversion rate optimization.
* Analytical Skills: Strong analytical skills with the ability to interpret data, analyze campaign performance, and draw actionable insights to drive optimization and improvement.
* Results-Oriented: Results-driven mindset with a focus on achieving measurable outcomes such as ROAS, CPA, and conversion rate. Ability to set and track KPIs, manage budgets effectively, and deliver on business objectives.
#sharecv hrpro@rvsgroup.ae
Sales Associate at Apple
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