Andrew Covato’s Post

🚀 We're Hiring at Tealbox Digital! 🚀 1.Tracking Specialist: Do you know the ins and outs of Google Analytics 4 and server-side tracking? Are you experienced with Google Tag Manager and implementing pixels for Meta, Google Ads, and more? If you're a tracking guru, we need your expertise! 2.Creative Maestro: We're expanding our creative horizons! If you're a creative genius who can craft captivating ads and engaging content, we want to hear from you. Join us to bring innovative campaigns and fresh ideas to life. Interested? Reach out to me! #googleanalytics #digitalmarketing

Why is #ad spending shooting up to $1Trillion? 🤫 Is it because brands don't know if ads work, so they're spending more just in case? Or 🧐 Is it because they see the value in ads for business and brand growth? 🧠 We're using outdated methods to measure #advertising's impact. This doesn't seem right for a trillion-dollar industry. Key Consideration: Shouldn't we update our #measurement tools for better accuracy and insights? #Marketing's goal is to connect deeply with consumers, yet the #insights sector sees more and more layoffs. How can we justify reducing the workforce and sticking to old systems while the market grows? Today's technology offers faster and more accurate ways to gauge #advertising's effect. Why not use them? #behavioralscience, Advertising Research Foundation (ARF) Insights by Kantar Ipsos North America DAIVID 🦩Pilotly Jacob Allan Holly Bruder, PHR Association of National Advertisers Sharon McCarthy (she/her/hers) https://lnkd.in/es9cks82

Really unnerving trend in the industry. If they thought what they were doing was okay - they wouldn't be hiding it. From a performance perspective, this always puts the analytics team in a tough spot. We know what isn't working, and if it's a bunch of media the agency is sitting that is going to lead to some tough conversations. Also - for any brands thinking about partnering directly with Meta or Google - it's this times a few trillion in market share to protect. Marketing effectiveness is based on honest conversations and no black boxes.

Most of your ad spend in digital platforms is wasted and you are probably powerless to change this. This quite old article explains how we've known this for a while now. Tldr: The algos just serve ads to those that are going to convert anyways so most spend isn't incremental. And you are powerless to change this because empire builders are measured by the size of their budgets rather than their real financial impacts. Want a shot at change? Surround yourself with people that believe in incrementality and who distrust platforms and any company whose revenues scale with spend. There's a reason they will only show you evidence of why you should spend more and it's highly biased convenience sampling. Follow the incentives and it's obvious. Elevate interview candidates that have an incremental testing agenda and amplify their reach. #marketing #attribution #google #facebook #meta #opentowork #gofundme #marketingmeasurement https://lnkd.in/dy8REE7N

Continuing the conversation on the evolving media and advertising space, I came across this insightful article from Fast Company. The article provides a broader perspective on the changes and the future investments that companies will have to make to take advantage of all the new opportunities that will emerge. However, I do have one disagreement with the article. The author argues that Meta and Google are becoming less important as part of the overall media mix. Yet, their recent earnings have shown that both these companies are healthy and growing. The author's argument is distorted since they use the percentage of total spend. In reality, the "size of the pie" is growing exponentially with shifting budgets from more traditional media and retail spend, while Google and Meta spend also increases, albeit at a slower pace. It's important to keep an eye on the changing landscape and not jump to conclusions without considering all the facts. What are your thoughts on the evolving media and advertising space?

21% of publishers say there’s enough information about monetization out there. You know what it means, right?.. ❗ 𝟳𝟵% 𝗼𝗳 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝟮𝟬% 𝗼𝗳 𝘁𝗵𝗲𝗺 𝗯𝗮𝗿𝗲𝗹𝘆 𝗳𝗶𝗻𝗱 𝗮𝗻𝘆 𝗮𝘁 𝗮𝗹𝗹 😱 An obvious question: how do you hire monetization managers? We surveyed 100+ app monetizers in Türkiye, and the results are intriguing, to say the least. 🤔 According to the responses, we figured out that monetization managers (59%), user acquisition specialists (53%), and game designers (45%) are the most difficult to recruit and hire. 65% of respondents agreed that candidates with monetization competencies can easily get a job. 🤔 Evidently, it’s also a real challenge to hire a monetization expert: 42% of people spend 3-4 months to hire one, and 30% need 1-2 months for that. Only 6% manage to recruit a monetizer for less than a month — whereas 14% need 5-6 months or more. 🤔 Since there’s not enough info about monetization, here’s the answer to “How do monetizers know how to… monetize?” 😁 The majority use onboarding features in advertising platforms, like webinars or guides. 43% gain knowledge from general sources, like Google and YouTube — and these are the top 2 responses. 𝟭 𝗶𝗻 𝟱 𝘀𝘂𝗿𝘃𝗲𝘆𝗲𝗱 𝗲𝘅𝗽𝗲𝗿𝘁𝘀 𝗱𝗶𝗱𝗻’𝘁 𝗵𝗮𝘃𝗲 𝗮𝗻𝘆 𝗳𝗼𝗿𝗺𝗮𝗹 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴, 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗼𝗻𝗹𝘆 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲𝗶𝗿 𝗼𝘄𝗻 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲. Consequently, the expertise in the monetization area only comes from work — and that’s a problem for many gaming studios. On the contrary, Easy Monetization attracts top experts from companies like Adcolony, Nexters, and Criteo. They don’t come to learn how to do their job, but to work from day one. It allows them properly to grow and lead partners to income growth. Easy Monetization is more than a product — we are also about expertise 🙌🏼

a lot of d2c brands are investing too heavily into ad creatives right now. everyone seems to be gunning for the better creatives and UGCs. but it's half the battle to get click throughs. you also need to play other half of the battle which is coming up great sales and product pages. that's the second tier where you need to take someone from considering your product to buying your product. the amount of wisdom required to do that is no normal marketer's game. maybe hire better full stack marketers, who don't just know 1 thing but the entire gamut of things that will "elevate" your Ecom biz.

Do you spend 6-figures on programmatic advertising and pay someone $15 an hour to manage it? That's a poor mentality and will lead to poor returns. Spending hundreds of thousands with Google and Meta but not hiring someone with experience is a terrible business model. You will waste money; there is a 0% chance a new specialist can even come close to my performance in campaign setup. Someone with 3 -5 years of experience in digital marketing just can't do what someone with more experience can. This is truer than ever because in the last 3-5 years, a whole group of marketers grew up believing that you just put a Meta pixel on your site and start making money. Cut corners by paying your talent, and you won't see outsized results. Large corporations like Amazon/Microsoft are in the news for laying off tons of talent - but for the past 20 years, they both vacuumed up all of the talent they could. The result was that they built magnificent businesses, and they did it by paying top dollar for talent. As an SMB, you don't have to pay top dollar; there's more talent than ever, but if you go on Upwork and try to hire a specialist, you might as well not bother. Set up PMAX for your full budget, and you will get a better result.

Ask me anything about meta or google ads!🫡 I’ll reply to every comment. Here are a few big ticket questions: What should I spend? - this is a tough question without context but generally I recommend spending at least enough per day to get multiple conversions. So for example, if your cost per purchase is $25avg then you should spend at least $100-150daily to allow for enough positive purchase data to feed the algorithm. Should I let AI drive my campaigns? -Google PMAX and Meta Advantage+ are extremely powerful campaigns that utilize AI. Yes, absolutely you should. But please please please make sure you’re placing strict rules that force the campaigns to NOT go after the lowest hanging fruit. Otherwise these campaigns will go after past customers and be purely retargeting. No growth :( I hear that the new 14.5+ IOS updates make it harder to track and target with meta and google ads, how bad is it? -not bad, but it isn’t what it use to be. You’ll need to trust the algorithm to eventually hyper target. Before, everything was granular. Now, the data is hidden. It’s still there, but you first have to find it. How do you find it? Start in a good direction and then spend to get good results. Adapt constantly. Should I hire an agency to run my ads? - probably not. Agencies are either quality or quantity based (sometimes both but usually different departments). Most agencies take on any and all source of revenue. They will tell you they’re a good fit, but they are hoping to lock you into a contract and outsource you to an intern or offsore. If you can find a quality agency (like me!) AND your business is at a point that it can spend high and quickly learn, then yes go for it. Otherwise, I’d recommend hiring a contractor to set everything up. No need for a monthly retainer. Ya’ll agree? Tanner Scott Dustin Carlson Logan England Edgar Bitencourt

My team at Motion (Creative Analytics) is putting out 3-4 new ads per week. And we're just a cute lil' B2B company -- pumping out paid social ads like a DTC powerhouse. Here's how we're doing it. -- Step 1: Set Clear, Weekly Ad Goals One new ad per person, every week. No exceptions. Consistency wins. Step 2: Add a Competitive Edge Rank your ads. Challenge the team to beat the top performer weekly. Competition sparks creativity. Step 3: Let Data Drive You Analyze metrics regularly. Spot what's working. Double down on winners. Follow the data. Step 4: Collaborate and Reflect Review. Discuss. Ideate. Solo or team, make time to analyze and plan. Take notes. Act on them. Step 5: Build on What's Working Leverage your strengths. Tweak existing content. Refine copy. Simplify designs. No need to reinvent the wheel. P.S. Why does getting a lot of ad creative developed matter so much? Because our $6B in analyzed ad data shows that scaling ad accounts relies on a steady stream of fresh creatives. More ads = more opportunities to find winners. It's the fuel for growth. Do this. Watch your ad output soar. ✌