Another corker from Transport Planning Society! Some key takeaways....
Framing is important.
🚘 'Reducing car use' - sounds processy, unlikely to be popular with the public (esp given the seven in ten UK adults who say their lifestyle means they need a vehicle - link to Ipsos UK research in comments).
🌫 'Reducing carbon emissions', or even focusing on better travel options, improved access to places and better travel experiences - closer to being outcome led and emphasises choice and benefits.
Secondly, talks from Sharon Payne and Ed Downer highlighted the importance of gathering robust evidence on how people travel (sounds way easier than it is!), and opinions of what needs to change, from public and stakeholder audiences.
Would recommend becoming a Transport Planning Society member if this sort of thing piques your interest!
#TPDay2024 #TPDay
Thank you to everyone who helped make Transport Planning Day such a fantastic event yesterday…. Our speakers, sponsors and attendees. Without you all the event would not have been possible. We hope you enjoyed it as much as we did!
#TPDay2024 #TPDay
Oxford Brookes Business School, #BrookesPathways, #HeartyEarth in the community, #Humanist chaplain 💚🌍💙
1moMerry Christmas to you all 🎄💚🌍💙✨🎅🏽⛄