SoHo Experiential’s Post

Hey all, please check out the first edition of our new look newsletter - Soho Perspectives. Let me know what you think! SoHo Experiential #experiential #newsletter #education #casestudy #marketing #event #eventmarketing #experientialmarketing

Wow, wow, wow. Here's an example of how experiential can flop when not thoughtfully planned and executed. A reminder that successful XM hinges on finding the balance between creative vision and realistic execution. Lean on trusted partners and people with years of experience to support, and please don't try to fake it till you make it. #experientialmarketing #brandactivation.

By creating a captivating experience that stops people in their tracks, brands can leave a lasting impression on their audience and build a stronger connection with their customers. https://hubs.li/Q02vX8TR0

What is the current mindset of CEOs in the event industry? In part two of our series, experiential marketing agency leaders with Sparks and Spiro shared what their top business concerns are now and moving forward into 2024. Find out how David Sudjian and Jeff Stelmach are addressing their top concerns. What do you think? Agree or disagree? #tradeshow #tradeshows #eventprofs https://lnkd.in/eCFZVQfk

🎉 Introducing the second installment of Soho Perspectives! 🎉 Dive into the insightful musings inspired by Brian Couch's experiences as a judge for the Reggie Awards. 💭✨ Don't miss out! Share your thoughts in the comments below. Let's spark some engaging conversations! 🔥🗨️ #SohoPerspectives #ReggieAwards #ThoughtLeadership #CommunityEngagement #SohoPerspectives #Experiential #Events

'What strategies would you implement to boost sales in your store?'" Here are some points 1. **Current Trends:** Discuss recent trends in leisure and entertainment, such as the rise of virtual experiences, outdoor activities, or niche markets like escape rooms and immersive theater. 2. **Customer Preferences:** Highlight shifts in consumer preferences post-pandemic, focusing on what experiences customers are seeking and how your company is adapting to meet those needs. 3. **Innovative Offerings:** Showcase any new products, services, or experiences your company has developed to stay ahead in the competitive leisure and entertainment market. 4. **Safety Protocols:** Reassure attendees about safety protocols in place at your facilities or events, addressing concerns related to COVID-19 and how your company is prioritizing the well-being of guests and staff. 5. **Community Engagement:** Share initiatives your company is involved in to support the local community or promote sustainability efforts, demonstrating your commitment beyond profit-making. 6. **Marketing Strategies:** Discuss effective marketing strategies your company has implemented to reach target audiences, including social media campaigns, influencer partnerships, or experiential marketing events. 7. **Customer Feedback:** Share positive feedback or testimonials from satisfied customers, illustrating the value and impact of your leisure and entertainment offerings. 8. **Future Plans:** Provide insights into your company's vision and future plans for growth, expansion into new markets, or the development of innovative experiences to excite and engage customers. 9. **Interactive Elements:** Incorporate interactive elements into your presentation, such as polls, Q&A sessions, or virtual demonstrations, to keep attendees engaged and encourage participation. 10. **Call to Action:** Conclude the meeting with a clear call to action, whether it's inviting attendees to visit your website, book tickets for upcoming events, or follow your company on social media for updates and promotions. MENALAC (Middle East,North Africa Leisure & Attraction Council) Karim Fayed Asma Qtaifan Abdullah Al Othaim

Have you seen... 360insights On-Demand Videocast on creating brand loyalty with Experiential Rewards and Events?? Our experts share insights and best practices when designing travel programs that motivate and deliver measurable business results! Take a few minutes to learn how experiential rewards and events can help you!

Thinking about adding VIP to your experiential roster? We broke down what VIP experiences do and why they're vital for a more comprehensive loyalty strategy. https://okt.to/NcUCE3 #blogging #VIPExperience #howtosuccess #ExperientialMarketing

Uncover the power of purpose-driven event creation in BizBash's latest article, highlighting how the "why" behind the "wow" can drastically enhance the way attendees and consumers interact with your brand. 💥 https://lnkd.in/er9J7XrF

Without a clear purpose behind your activation, don't expect to drive authentic connections. Explore how intentional experiences can significantly enhance event engagement, leaving attendees feeling deeply connected to your brand long after your event is over.