Songtradr’s Post

We set out to tackle a set of specific brand objectives through sound for TikTok: 1. Drive stronger attribution and recognition for TikTok content globally - especially off-platform. 2. Drive a positive brand perception through sound. 3. Create a sonic identity that would be loved and adopted by the community, and embed within culture. And the below results speak for themselves! TikTok's sonic identity is officially one of the fastest-growing sonic identities in history, and has succeeded in driving highly positive associations with consumers, including trust and authenticity. What a rewarding journey it has been so far! #tiktok #boombling #sonicbranding #effectiveness #soniceffectiveness

What can a sonic identity achieve? These numbers say quite a lot, that's what! A year out of the blocks and TikTok's sonic identity is officially one of the fastest-growing sonic identities in history! Instantly recognised? ✅ Positive brand association? ✅ Expresses trustworthiness? ✅ Read more below. Hear more here: https://lnkd.in/eUk3u53A

🎵 Transform your sonic creations into distinctive brands! 🎵 Just like the impressive impact of TikTok's sonic identity, which has reached a wide audience with an 81% global recognition rate and an 84% positive association with brand attributes, it’s time for you to consider the power of your own auditory creations. Are you in the music industry, a creative studio, or an innovative producer? Have you thought about protecting your unique sounds by registering them as sound trademarks? Sound trademarks offer an exceptional opportunity to secure and enhance your auditory creations. Whether it's a catchy jingle, a distinctive melody, or an iconic sound, these elements can become valuable assets for your brand. 🔍 Why protect your sound trademarks? - Stand out from the competition: Create a unique auditory identity that resonates with your audience. - Protect your creativity: Ensure that your distinctive sounds are not used without your permission. - Generate new revenue streams: Leverage your sound trademarks through licensing and partnerships. - Avoid litigation: Reduce the risks of legal disputes by establishing clear and protected rights. As a specialist in intellectual property, I assist you with: - Registering your sound trademarks to ensure their protection in national and international markets. - Developing monetization strategies to maximize the value of your sonic creations. - Managing and optimizing your IP portfolio to ensure ongoing and effective protection. 💼 Ready to explore the potential of your sonic creations? Contact me to discuss how we can transform your sounds into powerful and profitable brands. 📩 Send me a message directly on LinkedIn or via email at fils-aim_anne-abigail@hotmail.com. #SoundTrademarks #IntellectualProperty #MusicIndustry #IPManagement #IPCommercialization #CreativeProtection #SonicInnovation #MusicStudio #Producers

The easiest way for luxury & premium brands to approach TikTok is to think of it as: Who your brand is on the weekend. TikTok isn’t like other platforms. It demands a fresh approach to creating content that is uniquely TikTok. Creative boundaries need to be pushed and authenticity needs to shine through. Your entire brand doesn’t need to change, but the way you deliver your message does. Do you agree?

🌟 Unpacking the Cool Factor: Why This Ad Captivates and Inspires 🎨 🖌️ Visual Dynamics: Each frame showcases the product's capabilities in action with vibrant colors and quality pigments. 📝 Messaging Precision: "Blend, Dab, Create" - 3 words for easy product use. Crucial for ads with limited time. ⭐ Customer-centricity: Featuring user ratings and swift delivery promises, the ad cleverly positions the product within the customer's journey, from discovery to satisfaction. 🎨 Aesthetic and Functionality: The ad sells an experience appealing to novice and seasoned artists with its mess-free creative environment. 👥 Community Building: "Join the Community of Happy Creators" isn't just a call to action; it's an invitation to belong, resonating with artists' collective identity. The key lies in showing the product and its story in a way that connects with and inspires your audience. Let's make your brand connect and inspire. Visit www.konstantkreative.com. ✨ #BrandBuilding #KonstantKreative #creativeagency

Everyone is moved sonically, but if you want to move Gen Z'ers you are gonna need a SONIC MEME. In the world cluttered with forgettable ads, it's the sonic memes, not logos, catching Gen Z's ear. Brands, take note: Your next viral moment should just be a memorable beat and not a billboard. Wake up and smell the audio branding, people. #sonicbranding #audiobranding #sonicstrategy #multisensory

Ever imagine if TikTok was actually a clock brand? 👇🏼 I'm not surprised if you said no. However, as you hopefully have seen, every Wednesday I've been challenging myself to create a Sonic Logo for an imaginary brand. I now want to start getting you lovely connections on LinkedIn involved too! Will you leave me an imaginary brief in the comments and I'll create a sound identity for the brand... 𝘋𝘪𝘴𝘤𝘭𝘢𝘪𝘮𝘦𝘳: 𝘈 𝘚𝘰𝘯𝘪𝘤 𝘓𝘰𝘨𝘰 𝘪𝘴 𝘰𝘯𝘭𝘺 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘢 𝘣𝘳𝘢𝘯𝘥'𝘴 𝘪𝘥𝘦𝘯𝘵𝘪𝘵𝘺 𝘸𝘪𝘵𝘩 𝘴𝘰𝘶𝘯𝘥, 𝘵𝘩𝘪𝘴 𝘪𝘴𝘯'𝘵 𝘢𝘭𝘭 𝘸𝘦 𝘥𝘰, 𝘣𝘶𝘵 𝘪𝘵'𝘴 𝘢 𝘧𝘶𝘯 𝘣𝘪𝘵𝘦 𝘴𝘪𝘻𝘦𝘥 𝘱𝘳𝘰𝘫𝘦𝘤𝘵 𝘧𝘰𝘳 𝘦𝘢𝘤𝘩 𝘸𝘦𝘦𝘬! ______________________________________ I’m George, injecting personality into brands with 𝘀𝗼𝘂𝗻𝗱 ❼ Learn 7 top insights about Sonic Branding 🆓 DM or comment to grab our 𝗳̲𝗿̲𝗲̲𝗲̲ ̲𝗲̲-̲𝗯̲𝗼̲𝗼̲𝗸̲ ______________________________________ 🗣️ Spread the word and 𝗲𝗺𝗽𝗼𝘄𝗲𝗿 your team 📖 Get the latest skills and insights? 𝘽𝙤𝙤𝙠 𝙢𝙚 𝙛𝙤𝙧 𝙖𝙣 𝙞𝙣 𝙥𝙚𝙧𝙨𝙤𝙣 𝙞𝙣𝙩𝙚𝙧𝙖𝙘𝙩𝙞𝙫𝙚 𝙬𝙤𝙧𝙠𝙨𝙝𝙤𝙥 🌍 #sonicbranding #soundmarketing #sonicmarketing #audiobranding #soundbranding #sonicbrand #branding #marketing #hearmeout

Whenever I make creatives for a new brand, I always make sure: 1. To capture the brand's vibe clearly. 2. To convey the message simply. 3. To connect with the audience easily See the pattern? Keep it easy, keep it impactful, and keep it easy to remember. No matter the scale of the project, try to bring simplicity and relatability to every design, especially when the brand is new to make an impact in the market. Have a creatively smooth day, everyone! P.S. What's your number 4 on the checklist?

'If it ain't broke' - The Daily Aus rebranding saga serves as both a cautionary tale and a masterclass in listening, adapting, and winning back your audience - one character at a time. Check out our latest blog for the details along with key takeaways for rebranding your org.

Very excited to get this blog out to the world 🌍 As both a marketer & an avid reader of The Daily Aus, the Fontgate saga has been a great lesson and reminder to brands that your followers maybe be more attached to your brand than you think... #Fontgate #branding #rebranding #marketing