Songtradr’s Post

A killer marketing campaign for Spotify would be to secretly reach out to the biggest fans of a different artists or bands that year (judged by # of plays) and get them together with the artist/bands to create a series of videos on social media promoting #spotifywrapped. What y'all think? #marketing #spotify #art #artists #fans #brands #influencers #music #socialmediainfluencers #marketing #promotions #advertising

Tired of throwing money at ads and hoping for your music charts?❌ It's time for a smarter approach to music promotion. At 69 Agency, we believe successful music marketing isn't just about spending— it's about strategic planning, targeted execution, and building authentic connections. 🎯 Unlike the usual "spend and pray" mentality, we focus on: * Influencer Collaborations: Partnering with the right influencers to reach your target audience organically. * Content Creation: Crafting engaging, high-quality content that resonates with your fans. * Strategic Marketing: Our team expertly crafts PR campaigns and ad strategies to reach the right ears. • Targeted Audiences: Identifying and reaching the right people with battle-tested strategies * Optimized Social Media: Maximizing your online presence and engagement. * Strategic Playlisting and Offline Touring: We help you get your music heard on the right platforms and reach fans in person. * Long-Term Partnerships: Building lasting relationships with your brand. Ready to take your music career to the next level? Choose 69 Agency for a more effective and efficient approach #MusicPromotions #MusicPr #69Agency #69entertainmentbrand

Musicians pivoting to a new genre is not only an artistic decision but also a strategic marketing one. If a singer has fully saturated one segment of the market, they can only grow further by targeting another segment. So, they must reposition themselves. That's the STP principle (segmentation, targeting, positioning) in music. After that strategic decision comes the tactical 4 P ones: - Product: What songs to create - Price: What to charge that segment for CDs and downloads - Place: How to distribute the music to them - Promotion: How to get the new audience aware of them

I’m Naveen Chintala, an artist deeply passionate about music and music production. So, when I had the opportunity to work on my first major campaign with Boult Audio a brand built around sound it felt like the perfect harmony. The campaign was all about launching Boult’s tech products through influencers. At first, I was nervous since I had never handled anything like this before. There was no clear plan, and I was diving into something new. But with Pratik Sadavarti ’s support and the BOULT team backing us, we took on multiple back-to-back product launches. In the end, we launched 20 products successfully. Choosing the right influencers was key. Boult wanted tech creators, and with Pratik’s guidance, I learned how to select and approach the best fits. His experience in the tech category made all the difference. The real challenge? Getting influencers to submit their videos on time. I was on edge whenever deadlines were missed, but Pratik’s advice “Don’t dwell on the problem, chase the solution”—kept me focused on moving forward. One of the best moments of the campaign was when we sold out three Boult products within two days of their launch. That kind of success was electric, and I couldn’t have done it without the support of my colleague, Aditya Pillai Pillai, who was always there to help. I also want to thank the amazing Boult team, especially Anshika V. and Rania Samsudheen , who never pressured us. They understood the ups and downs and allowed us to find the best solutions at our own pace. This experience taught me so much about the importance of patience, discipline, and staying focused. Every campaign comes with its share of challenges, but it’s how you handle them that makes all the difference. #influencermarketing #brandcampaign #TheBoredMonkey #dreamteam

With Music Festival Season just around the corner, ensure your corresponding targeting campaigns strike the right chord by using these always-on, privacy-safe targeting segments from Semasio. Read our Spring Targeting Playbook to learn how to get started in your preferred platform today. https://bit.ly/4aXqJFf

What is CPV in influencer marketing? Cost per view determines the cost of the video deliverable by the influencer. How to calculate it? ▶ Divide your total cost by the total number of video views CPV varies category to category- ▶ Serious categories like personal finance, news and infotainment usually charges a higher cpv from 0.5 to 1 depending on the avg viewership and popularity of the channel ▶ Whereas entertainment, comedy and other non-serious categories mostly depend on the face-value to determine cpv In my experience, the lower cpv channels have been fact channels, animation channels, mythology story channels.

TikTok's recent decision to sever ties with Universal Music Group has resulted in the removal of a significant amount of music from the app 🤯🎵 While this move is sure to impact both platforms, Universal may feel the effects more deeply. On the upside, this change could help independent music creators get noticed more. However, influencers and brands are facing a downside, with thousands of muted videos and limited content options due to the absence of UMG's media. This highlights the core problem of platform dependency for influencers, whose livelihoods are tied to the whims of a single platform. Yet, it's uncertain how long this separation will persist. We believe this might not last. What are your thoughts? 💭 #universalmusicgroup #tiktokmarketing #tiktok #marketing #birminghammarketing #media #advertising

This week, I had the pleasure to attend the "Big Impact, Small Budget: Marketing for Artists" event organised by Youth Music and AWAL. Here are key takeaways for promoting your music on a tight budget: - Connect with local artists for collaborative content creation. - Share content in identifiable locations aligned with your interests. - Engage audiences using 'A day in the life' and carousel formats. - Utilize short, consistent content to showcase your uniqueness. - Start small events such as meet & greets, like pub meetups through IG polls. - Collaborate with nano influencers (5-10K followers) for wider reach. Remember to: 1. define your goals and objectives. 2. Understand your Unique Selling Point (USP) 3. Identify your story pillars 4. Identify target markets and audience locations. Successful examples include Bombay Bicycle Club, Lizzy MacAlphine, and CMat. Shout out to the AWAL marketing team - Joe Edwards Bethany Hamblin Fay Pritchard - for the precious insights on music marketing! #musicmarketing #youthmusic #awal #marketingtips

When creating a video on TikTok, start with a hook: ideally, the first second or two will reel in your intended audience. You can do this through audio or visual means. #socialmedia #tips #tiktok #advertising #digitalcampaign #engagement #influencer #socials