Soulsight’s Post

Google has a ton of different - each incredibly complex - businesses under its umbrella: - Search  - Ads  - Android  - YouTube  - Cloud - Gmail  - Maps Just to name a few... However, Google consistently ranks as one of the world’s simplest brands according to Siegel+Gale's annual survey of consumers across the globe. Why is that? Consistency. Although Google has all these different business units, when you go to Google.com it’s still the simple search bar. Even in the era where their competitors were adding all sorts of things to their search home page, google stayed simple and consistent. This is just one of the insights Brian Rafferty shares in this discussion. We spoke for 40ish minutes, so there's a whole lot more if you're interested in the insights that drive the world's simplest brands.

Masterclass is right! Faisal drops some gems on positioning and how to implement (and how to goof up) this powerful marketing process for your brand or clients. GET AMONGST IT!! 👇 🎧 ✨

🎧 LISTEN: https://apple.co/47WMHHc On the latest episode of the Branding Deep Dive podcast, our Global Director of Business Analytics & Insights, Brian Rafferty, joins host Ahmed Cheema to discuss the tenth edition of World's Simplest Brands. Learn: 💡 Why its so important to keep your brand simple 💡 How big corporations with multiple business units like Google and Amazon stay simple 💡 How to strike the balance between digital and human experiences #SimplicityPays #WorldsSimplestBrands #Podcast

NEW EPISODE! | Positioning is a powerful marketing lever for brands and agencies, but pulling it off correctly can be difficult. Join Faisal Siddiqui, founder of Creative Business Company, for a masterclass on positioning, strategy, and how to find the comparative advantages of a brand to make competitive gains in the market. 🎧(link to podcast in Comments)🎧

Does your company understand the brand's place in consumer minds? “A company’s brand is insanely important – the idea that understanding it is not important is ludicrous,” Giles Palmer said on an episode of The Research Revolutionaries Podcast. “Brand management and story development should be among the most important functions.” Try these steps to understand your brand better: https://hubs.la/Q02tg85h0

🌟 Explore the key modes of building brand equity with Blogs, Podcasts, and Webinars! These dynamic platforms offer opportunities to engage, educate, and connect with audiences on a deeper level. Ready to elevate your brand's equity? Let's leverage the power of content to make a lasting impact! 💼 #BrandEquity #ContentMarketing #ThoughtLeadership #MarketingStrategy #MKTG1113

🎙️NEW PODCAST ALERT🎙️ APP Cofounder Adam Sinkus sat with BizBlend Podcast to discuss the secrets to building your brand. Check it out! 🎙️#PodcastAlert #BrandIdentity

What will insights do for your team?

The heart of any successful business and brand strategy is the customer! Think of successful businesses you interact with each day. . . they have something in common: Clear, Consistent, and Customer-Focused. Add this podcast to your rotation, The Marketing Book Podcast episode with author Rob Meyerson discusses his book, Designing Brand Identity. #brandstrategy #customercentric #podcast

🎤 "...A successful brand lift study is one that tells you why your ad campaign worked, or why it didn’t. But an even more successful study unpacks all the factors that made an impact, taking you from a simple black and white, binary picture to a rich technicolor perspective."-Paul Riismandel Signal Hill Insights #brandlift #brandmarketing #digitalaudio #podcasts #podcastadvertising