Soulsight’s Post

Tomorrow is the Fourth of July and Keystone Light is ready for the festivities. The brand released a limited-edition, patriotically-themed package of its standard lager beer in honor of our U.S. service members. The American flag not only frames the box but also adorns each can. Consumers praised the star-spangled look: 68% preferred to purchase the limited-edition design, while only 32% preferred the original package. One consumer shared, “I like the red, white and blue package with the USO and support for service members. My spouse is a veteran, so this means a lot to us and all who support the military.” Another said, “The packaging is perfect for the upcoming 4th of July. It's very patriotic looking and eye-catching.” A salute to you, Keystone Light! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Molson Coors Beverage Company Soulsight

How to Watch The Macy’s Day Parade Live Online

DID YOU KNOW? Pepsi Nearly Had a Navy Blue Can: In the 1950s, Pepsi considered a navy blue can design to stand out from Coca-Cola's red. However, market research showed red resonated better with consumers, leading to the iconic red, white, and blue can design. [Source: "For God, Country, and Pepsi" by Frederick Allen]. #DidYouKnow #RedPower #ProductDesign #BrandPower #BrandAesthetics #BrandSolutions #BrandColors #AdvertisingColors #OMGFacts #ContentMarketing #AdvertisingDesign #ConsumerBehavior

This article comes out on the heels of a post I made yesterday. Not directly related- but outside of the ever evolving retail landscape and the move to shop online as Matt Garfield stated, department stores such as Macy's have been known to offer a vast amount of categories and sku's and a more than confusing promo pricing strategy. This almost always leads to an overwhelming shopping experience for the customer- especially if you are trying to attract a digitally savvy consumer as a way to evolve. More consumers are choosing quality over quantity and brands and companies that are experts in their specific niche. That niche💡, however, could be anything as long as its claimed, proven, and executed with excellence. ➡️ From a product category, to specific manufacturing processes, to their in store experiences, all the way to offering amazing value at the right time at the right prices ** 😉 aka off price. Cheering Tony Spring and the Macy's team on as they build their bold new chapter. Amy Pocsik Brenda M. Salamone Sally Marrer Meghan Houle, ACC #retailstrategy #retailinnovation

This pisses me off. It’s December 27th and already we’re advertising Easter. Let us finish enjoying one holiday before we start to monetize the next. I don’t know if this is the fault of Co-op or Cadburys Schweppes PLC but what happened to the 12 days of Christmas? Brands need to raise their game and protect the values they push hard in the run up to December 25th. Stop chasing sales and focus on values. #christmas #christmasseason #christmasmood #retail #retailindustry #retailmarketing #retailfuture

Powerful ad and remarkable that it is for a single business as opposed to a large chain - https://lnkd.in/gHrM3pxB

An Absolute MASTERCLASS in #Marketing right here by Molson Coors Beverage Company. In an era where ads are everywhere in sports (like on jerseys), Molson took such a brilliant approach here. Normally, someone's name would be on the top of the jersey but when many players have ponytails or longer hair covering their name, it's disappointing. It's a common problem in women's sports. So... for this new women's hockey league that just launched, Molson announced that instead of player's names being featured at the top of a jersey like normal and risking being naturally "covered up" they put their company advertisement at the top so that the COMPANY is covered up by hair. All player's last names will then be at the bottom of the jersey in full view for everyone to see. Molson will get so much positive press behind this and they should. It's a great way to naturally integrate while leading with value, not the sale. Will someone buy Molson because they like beer? Sure. Will more people (especially individuals who play/watch hockey) now buy Molson because they were at the forefront of something cool like this? 100%. Lead with value and integrate naturally. That's the key to success. https://lnkd.in/gncQk9mN #womenssports #womenshockey #hockey #advertising #adcampaigns #Adstrategy

Here's a fun one that I reckon we will NOT get a definitive answer for... but let's take a crack anyway. What do you call the different retail businesses owned by a single entity when referring down from that entity? JD Sports, for example, on their corporate site call JD, Size?, Finish Line etc: Brands. Kroger call King Soopers, Ralphs, etc: Banners. Kingfisher appear to call their businesses: Retail Banners. I was brought up to call them 'facias'. I've even heard 'marquees' regularly. Banner has always 'felt' American (though as is often the way, it is a pure old English word, where facia is Latin). #retail

I get so excited about simple but super sweet ads Marks and Spencer this is genius! #CreativeGenius #AdvertisingCreativity #SimpleCampaigns #CreativeAds #EffectiveAdvertising #TargetedAds #MarketingStrategy #AudienceEngagement #MarketingGenius #AdCampaigns #MarketingCreativity #OnPointAdvertising #BrandStorytelling #InnovativeMarketing #AdStrategy

Summer is Here!!☀️ Dive into a world of cool sips and refreshing flavors to beat the heat!🥤 Tell us your favorite brand of cold-drink in the comments. #levelupcreation #SummerRefreshment #ChillOut #branding #brandmarketing #marketing #creativemarketing #digitalmarketing #marketingagency #creativeagency #brandingagency #craftingawesomeness #coke #pepsi #monster #sprite #campacola #cocacola #drinks [Branding, Creative, Sprite, Campacola, Cocacola, Pepsi, Monster, Colddrink Summer, Trending]