This week, we officially launched Fit Liberty: a free exchange service that removes the expectation of size fluctuation from the shopping experience. Fit Liberty was an idea that my dear friend and co-founder Alex had since we came together to start this brand eight years ago. A simple idea, really, that was strangely revolutionary.
Alex wanted to provide our customers with pieces that they could buy for the size they were at that very moment, without any worries... we would replace their purchase with a new size if theirs were to change within one year.
In Alex's words, "You shouldn't make an emotional payment when you buy clothes." I think of this often and believe that clothes should GIVE you a joyous emotion—a eureka moment, a content feeling that you've made the right choice. That's what Fit Liberty does.
"We believe your clothes should always fit, feel, and look good. And, women deserve to live their lives without feeling bullied by their size." - Alex Waldman
I've wanted to formally launch Fit Liberty for so many reasons. For our community, of course, but also for my late friend Alex whose legacy I cherish and want to weave into every single thing we do at Universal Standard. The brand was her deepest passion.
Fit Liberty is the true embodiment of our combined dedication to making the fashion industry a more inclusive place.
The official launch of Fit Liberty was eight years in the making. A note from Universal Standard co-founder and CEO Polina Veksler on this revolutionary initiative:
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2moHighly recommended!!!