Sourav Ganguly’s Post

 MISSION:2032 - CHARTING THE COURSE: ADVANCED RETAIL STRATEGIES FOR THE INDIAN MARKET As part of our MISSION:2032 series aimed at preparing RETAIL OWNERS FOR THE BURGEONING OPPORTUNITIES IN INDIAN RETAIL today we focus on ADVANCED RETAIL STRATEGIES These strategies are not just about keeping up they're about leading in a market poised to become a GLOBAL RETAIL POWERHOUSE   WAY FORWARD STRATEGIES FOR RETAIL OWNERS TO BE THE WORLD LEADING RETAIL MARKET   EMBRACING CUTTING-EDGE TECHNOLOGY: In a market as diverse and dynamic as India's, leveraging the latest technology is key This includes HARNESSING AI FOR CUSTOMER INSIGHTS, USING BIG DATA FOR PREDICTIVE ANALYTICS & ADOPTING IOT FOR ENHANCED IN-STORE EXPERIENCES These technologies can PERSONALIZE SHOPPING EXPERIENCES & STREAMLINE OPERATIONS, setting the stage for retail success OMNICHANNEL RETAILING: With India's growing digital footprint OMNICHANNEL RETAILING BECOMES ESSENTIAL It's about CREATING A SEAMLESS CUSTOMER JOURNEY ACROSS ONLINE & OFFLINE PLATFORMS This strategy helps tap into the VAST POTENTIAL OF BOTH RURAL & URBAN MARKETS ENSURING A WIDER REACH & A MORE COHESIVE BRAND EXPERIENCE SUSTAINABILITY AND ETHICS: With the INCREASING AWARENESS OF SUSTAINABILITY AMONG INDIAN CONSUMERS retailers need to focus on ETHICAL PRACTICES & SUSTAINABLE SOLUTIONS This involves RESPONSIBLE SOURCING, ECO-FRIENDLY OPERATIONS & TRANSPARENT SUPPLY CHAINS Such practices resonate with the VALUES OF THE MODERN CONSUMER & CAN SET YOUR BRAND APART CREATING EXPERIENTIAL RETAIL SPACES: IN THE INDIAN CONTEXT RETAIL IS NOT JUST A TRANSACTION BUT AN EXPERIENCE CREATING UNIQUE, CULTURALLY RESONANT RETAIL SPACES CAN SIGNIFICANTLY ENHANCE CUSTOMER ENGAGEMENT This strategy is about turning every store visit into a memorable event, FOSTERING LOYALTY AND ADVOCACY AMONG CUSTOMERS SOCIAL COMMERCE AND DIGITAL ENGAGEMENT: In a socially connected market like India INTEGRATING SOCIAL MEDIA WITH COMMERCE IS CRUCIAL SOCIAL COMMERCE INFLUENCER COLLABORATIONS & DIGITAL MARKETING STRATEGIES can effectively engage the TECH-SAVVY INDIAN CONSUMER DRIVING BOTH ONLINE & IN-STORE TRAFFIC So as we journey toward 2032 these ADVANCED RETAIL STRATEGIES will be pivotal in harnessing the potential of the #indianretail market By adopting these innovative practices #retailers can not only thrive in the competitive landscape but also lead the way in shaping the #futureofretail in India TUNED as we continue to explore transformative aspects of #retail in our MISSION:2032 series   Are you a #retailowner ready to be a pivotal part of this monumental revolution? COMMENT WITH YOUR THOUGHTS & SPREAD THIS MESSAGE FAR AND WIDE AMONG FELLOW RETAIL VISIONARIES TOGETHER WE CAN SHAPE THE FUTURE OF RETAIL John S Tamang #retailindustry #retailnews #retailexcellence #retailoperations Croma Patra Electronics Shoppers Stop Retail Owners Reliance Retail Reliance Digital Retail Ltd. Landmark Group Emax

India's #Retail Market To Cross USD 2.2 Trn by 2030: Report #RetailMarket #RetailIndustry #OfflineMarket #Growth https://lnkd.in/eBeU-TAK

🌟 D2C Brands Expanding into Offline Channels: A Major Shift in Retail 🌟 In recent years, about 150-200 D2C brands have made their mark in offline channels and quick-commerce platforms, despite funding challenges. Physical retail still makes up over three-fourths of all retail sales, making this shift significant. 📈 Market Insights: • Since 2016, over 600 D2C brands have emerged, attracting $4 billion in investments. 💸 • The Indian D2C market is expected to grow from $16.9 billion in FY23 to $61.3 billion by FY27 at a CAGR of 38%. 🚀 Key Players & Strategies: • WickedGüd . has partnered with Reliance Retail, expanding its presence significantly. •Beyoung.in plans to open 100 stores by March next year, aiming for 300 stores by 2027. They are focusing on tier 2, 3, and 4 cities, with global expansion plans in the works. 🌍 • Pee Safe has established a strong presence in 25,000 retail outlets across India, especially in pharmacy stores. 💡 My Perspective: The move towards an omnichannel presence underscores the necessity of meeting customers where they are. While online platforms provide unparalleled reach, offline channels build trust and deliver tangible brand experiences. However, this expansion requires carefully aligning online and offline strategies and catering to diverse regional preferences. 🔮 Looking Forward: As more brands adopt this integrated approach, we can expect a seamless retail experience for consumers, blending the best of online and offline worlds. It’s exciting to see how these strategies will shape the future of retail in India! Your Thoughts? What do you think about this trend? How will the integration of offline channels impact the growth of D2C brands? Share your insights below! Thanks to Chandravadan Goritiyal, PhD, PMP® for the valuable guidance. Read the full article-https://lnkd.in/dRKsetAz https://lnkd.in/dMifqxmX #D2C #Retail #Omnichannel #Ecommerce #RetailTrends #BusinessGrowth #IndiaRetail

India's retail sector is poised to surpass $2.2 trillion by 2030, up from $1.1 trillion in 2023. Meanwhile, online retail is projected to grow to between $150 billion and $200 billion in 2030, from $64 billion in the previous year, according to the "Decoding Omnichannel: Strategies for D2C Brands" report by Accel , Fireside Ventures, and Redseer Strategy Consultants. Despite offline sales accounting for 90% of total sales, brands are increasingly adopting an omnichannel approach to create a virtuous cycle based on data, context, personalization, convenience, and customer cadence through a unified view of buyers across online and offline touchpoints. Prashanth Prakash, a partner at Accel, emphasized the importance of entrepreneurs understanding the need to scale beyond just 10 cities and reach 110 cities in India. He highlighted Indian customers are at varying stages of brand understanding and discovery, noting that a decade ago, only a handful of brands surpassed Rs 100 crore, whereas today, brands have achieved this milestone within 18 months and have the potential to become profitable Rs 1,000 crore brands. Prakash stressed that there is no way to simply spend one's way through this process. #India #retail #consumers

🚀 The Indian FMCG landscape is undergoing a seismic shift! Traditional distribution strongholds are being disrupted by the rise of Direct-to-Consumer (D2C) brands. With 650+ D2C brands, it's just the start. With projections of 20x growth in the next 5 years, the bets are massive on D2C in India. 🌍 For context, the US boasts 110,000 D2C brands and Europe has 175,000, despite having only 1/3 and 2/3 of India's population, respectively. What's driving this explosive growth? The answer lies in India's massive internet penetration: 📶 750+ million internet users, with nearly half from tier 2 and tier 3 cities. 🛒 250+ million online shoppers. 💻 Indians spend over 6 hours daily on the internet, offering D2C brands unparalleled distribution and visibility. E-commerce and q-commerce have revolutionized buying decisions, making instant or next-day deliveries. D2C brands thrive on smaller, sustainable customer cohorts, continually expanding with new categories and then challenging traditional FMCG giants. But the giants aren't sitting idle. They're rapidly enhancing their online presence and launching purpose-driven brands. 🔹 ITC leads with investments in Yoga Bar, Mother Sparsh, and Mylo. 🔹 Marico is on an acquisition spree and bought Beardo, Plix, and True Elements. 🔹 Tatas have built a robust digital distribution network with BigBasket, 1mg, and Neu. The future is Omni-channel for any sizeable company. And the more premium a product, the bigger is the reason to go Omni. The FMCG battlefield is evolving, and the race is on! Who will lead the pack? 🏆 #FMCG #D2C #Ecommerce #DigitalTransformation #OmniChannel

The Surprising Rise of Offline Retail in India: Blending Tech & Bricks-and-Mortar for Growth While online retail giants grab headlines, a fascinating trend is emerging in India: the resurgence of offline retail. Despite online's 8% market share, 92% of retail sales happen offline! Why the shift? Trust factor: 60% of Indian consumers trust physical stores more, valuing the ability to touch and feel products (80%). Omnichannel success: Brands like Lenskart leverage both online and offline channels, with stores boosting brand awareness by 50% and conversion rates by 30% compared to online alone. Challenges and Solutions: Tier 2 & 3 cities: Setting up stores in these areas faces infrastructure and logistical complexities. Data-driven approach: Replacing outdated methods with data analysis helps brands: 1. Select optimal locations: Analyze demographics, retail presence, spending patterns, and more. 2. Reduce risk: Minimize setting up stores in low-revenue areas. Optimize product offerings and pricing: Tailor them to local demand and preferences. 3. Street-level data is key: Going beyond pincode analysis, brands can gain granular insights to identify ideal store locations on a street-by-street basis. Examples: - Lenskart: Uses data-driven strategies for store placement, with increased brand awareness and conversion rates. - Cultsport: Plans to open a new store every month, leveraging data to tap into the under-penetrated sports retail market. The future of Indian retail: 1. Omnichannel harmony: Combining online and offline strategies for a seamless customer experience. 2. Data-driven expansion: Utilizing data insights to navigate challenges and optimize growth. This article by Inc42 Media highlights the importance of embracing both online and offline worlds to navigate the dynamic Indian retail landscape. By leveraging technology and data-driven decision making, brands can unlock the full potential of this vast and evolving market. #IndiaRetail #RetailGrowth #Omnichannel #DataDriven #BrickAndMortar #Inc42 #Technology #FutureOfRetail

In today's competitive environment, winning requires strategy and foresight.....Fuel your strategy and elevate your retail game!! if you haven't done it yet....enroll for this workshop. Limited spots available!!! #niq #omnichannel #workshop

Wonderful convergence of digital-first and established retail: highlights from the India D2C Summit At the India D2C Summit last week, it was a day of in-depth exploration of the fascinating worlds of D2C and existing brands (brick & mortar retail, traditional retail and consumer branded) striving to engage and delight digitally-savvy and connected consumers. The great convergence is accelerating - with e-commerce being faster channels of growth for retail and CP companies even as born-in-the-internet brands seek out traditional routes-to-market to expand into new markets and categories. For every player, product strategy has to be examined and realigned to channels. Each SKU stocking levels, pricing and promotion effectiveness vary depending on the channel. Growth and profitability varies significantly as customer service expectations and fulfilment approaches change. It is essential to have gradual channel-specific planning followed by unit-economics rebalancing to arrive at the optimum cost-to-serve. Data is the guide and so is the ability to be agile in driving operations to truly thrive in this omni-channel world. It was indeed a privilege and pleasure to discuss with my panelists - Akash Agrawal Co-founder of digital-first brand Zoff Zone of Fresh Foods and Vinod Kapote Head - IT, Tata Trent. It was interesting to learn about Zoff’s foray into omnichannel in addition to offering subscription-models through their D2C platform. Vinod won me over with referring to his consumers as she - demonstrated true customer centricity. He also shared excellent insights on inventory strategy for Trent’s multi-channel market expansion approach even as it lives by the benchmarks of excellence that the Tata brand is a marker of. #digitaltransformation #retail #omnichannel #d2c #consumerfirst #routestomarket #modernretail #retailanalytics

I came across a study, which I feel the need of sharing: "India's Retail Sector: Unlocking Unprecedented Growth! The Indian retail industry is witnessing a transformative journey, driven by evolving consumer behavior, technological advancements, and policy reforms. Key Highlights: - India's retail market expected to reach $1.5 trillion by 2025. - E-commerce penetration to increase to 10.7% by 2025. - Omnichannel retailing and experiential shopping on the rise - Government initiatives like GST and Ease of Doing Business boosting growth Opportunities Abound: - Tier 2 and 3 cities emerging as new growth hubs - Digital payments and fintech innovations expanding reach - Sustainable and conscious consumerism gaining traction Challenges Ahead: - Competition intensifying with global players entering the market - Need for robust supply chain and logistics infrastructure - Adapting to changing consumer preferences and technologies As retail professionals, let's embrace this growth wave and work together to: - Enhance customer experiences - Leverage technology and innovation - Foster sustainable practices Share your insights and thoughts on India's retail growth story! #IndiaRetail #RetailGrowth #Ecommerce #Omnichannel #Sustainability #Innovation #CustomerExperience #RetailRevolution"

Did you know that India's retail market is currently valued at a whopping $1 trillion? That's nearly a third of the country's GDP! But here's the real kicker: by 2030, experts predict this figure will skyrocket to over $2 trillion. A recent report by Accel Fireside Ventures and Redseer Strategy Consultants sheds light on this monumental shift, revealing that despite the rise of e-commerce, 90% of consumption will still happen offline. The report suggests it's not about online versus offline but rather a seamless integration of both. Picture this: you discover your favorite jewelry designs online, then head to the store to try them on for size. It's the perfect blend of traditional values and modern convenience. But what does it take to make the leap from digital to physical? According to industry experts, it's all about listening to your customers and taking strategic steps. Start small, understand your market, and tailor your approach accordingly. And while the journey may be challenging, the rewards are boundless. Now, here's the twist: to truly unlock growth, brands must balance performance marketing with brand-building and content-led marketing strategies. Performance marketing delivers short-term results, while mass media and content-led marketing lay the foundation for long-term growth. By integrating these approaches, brands can create a cohesive brand narrative that resonates with consumers at every touchpoint. So, to all the brands out there: it's time to think beyond the numbers and embrace the power of storytelling. Let's elevate our marketing game and create experiences that inspire, engage, and delight. Together at Zee Growth Capital we'll unlock a world of possibilities and chart a course for sustainable growth. 🌟 #RetailRevolution #OmniChannel #D2C #BrandBuilding #ContentMarketing #PerformanceMarketing #mediaforequity #zeemedia #zeegrowrhcapital #funding