South West Visitor Economy Hub’s Post

📈 How Businesses are Using Spending Data Spending data provides actionable insights for businesses, from understanding the impact of festivals to adjusting marketing strategies. Beauclair Ltd has helped clients identify opportunities to drive local customers back into city centres and increase overall spending, and their data is available to all users of the South West Visitor Economy Hub. Join the South West Visitor Economy Hub today to take advantage of these insights and more. 📋 Sign up to the Hub for free to access these insights in return for uploading a small amount of confidential data each month: swvehub.co.uk/sign-up 💼 Not in the tourism sector? Pay to access the Hub: swvehub.co.uk/sign-up 🖱️ Explore our monthly reports for in-depth data: swvehub.co.uk/reports #TourismData #TourismTrends #BusinessGrowth #SouthWestTourism #SWVEHub | Destination Plymouth | Visit Exeter | Visit Devon | East Devon Tourism Network | Visit Somerset | PASC UK | English Riviera BID Company Ltd | Visit Exmoor | Visit South Devon | Devon and Partners LVEP | North Devon UNESCO Biosphere

Have your say on the NSW Visitor Economy Strategy review NSW is leading Australia's post-pandemic visitor economy rebound, surpassing $50 billion in visitor expenditure for the first time in history in the year ending December 2023. As the NSW Government’s tourism and major events agency, Destination NSW has ambitious plans to drive that economic growth to even greater heights. To unlock our state’s full potential, we are reviewing and evolving the NSW Visitor Economy Strategy 2030 to showcase a diversity of visitor experiences including arts and culture to ensure a visit to NSW is richer and more memorable. The review will seek to formalise the NSW Government’s focus on experience tourism and ensure that the state’s approach to the visitor economy, the NSW Government’s Arts, Culture and Creative Industries Policy (Creative Communities), the night-time economy agenda and the regulatory environments that underpin them are in lockstep. We are inviting visitor economy stakeholders from across the state to contribute their insights and expertise to the review. Your feedback will help identify the barriers to growth and most importantly, the opportunities and strategic initiatives that will turbocharge the growth of the visitor economy through to 2035. Provide your feedback here: https://lnkd.in/gjb-autQ Read the NSW Visitor Economy Strategy 2030 here: https://lnkd.in/g7-BwQEv #feelnew #feelnsw #visitoreconomy #destinationnsw #jobs #economy #visitoreconomy

📉 How Consumer Confidence Impacts Spending Consumer spending in the South West has reflected national trends, with an unexpected dip in confidence in September 2024. Understanding these patterns is crucial for tourism businesses to adapt and thrive. The South West Visitor Economy Hub uses consumer spending data supplied by Beauclair Ltd - never before accessible by businesses and organisations in Devon and Somerset. Thanks to Nicola Butler from Beauclair for giving an insight into how it provides businesses with insights into spending trends, helping you tailor your strategies effectively. 📋 Sign up to the Hub for free to access these insights in return for uploading a small amount of confidential data each month: swvehub.co.uk/sign-up 💼 Not in the tourism sector? Pay to access the Hub: swvehub.co.uk/sign-up 🖱️ Get the latest reports for a comprehensive look at spending trends: swvehub.co.uk/reports #TourismData #TourismTrends #BusinessGrowth #SouthWestTourism #SWVEHub | Destination Plymouth | Visit Exeter | Visit Devon | East Devon Tourism Network | Visit Somerset | PASC UK | English Riviera BID Company Ltd | Visit Exmoor | Visit South Devon | Devon and Partners LVEP | North Devon UNESCO Biosphere

There’s much more to the #VisitorEconomy than spend and trip data and now we’ve published a new interactive data dashboard to prove it! Australian Trade and Investment Commission (Austrade)’s Tourism Research Australia has issued the LIVE Framework - the Longitudinal Indicators for the Visitor Economy as part our the THRIVE 2030 Phase 1 action plan. See it here: https://lnkd.in/gXwCr84N Historically, the progress and sustainable development of the visitor economy has primarily been measured and understood in economic terms. However, in recent years, there has been increasing recognition, both domestically and internationally, that understanding the overall health of the visitor economy requires the collection and reporting of a wider range of metrics and indicators. The LIVE framework aims to provide that more complete picture by measuring and reporting on social, environmental and institutional factors, alongside the more traditional economic considerations. These additional factors also increase awareness of issues considered important for the sustainable development of the visitor economy. Reporting on both economic and non-economic factors is in line with broader reporting practices being adopted in other countries and global organisations, such as in the European Union. My favourite dashboard is the visitor density by resident over time - below you can see that Byron Bay peaks at 6 visitors per resident at some times and lower numbers at others. Having this data presented in this way at a regional level allows organisations to plan and shows seasonal peaks and troughs. How useful! One of many exciting presentations in LIVE. Thanks to the TRA team and our experts who helped us along the way to produce this. #Tourism

Edinburgh Ranks 3rd for Visitor Spending Among UK Cities New research from Centre for Cities highlights Edinburgh as one of the UK’s top-performing cities for visitor spending, ranking third overall and significantly outperforming cities of a similar size. Visitors account for 9.4% of local spending, reinforcing Edinburgh’s position as a key driver of Scotland’s visitor economy. The study also shows the economic power of overnight stays, with visitors spending more than twice as much (£100 per person) compared to day trips (£42 per person). Edinburgh’s ability to attract overnight visitors brings substantial benefits, supporting a diverse range of local businesses and enhancing the city’s global reputation. #EdinburghEconomy #VisitorSpending #ForeverEdinburgh

Your place-branding efforts are wasted without proper measurement and demonstrated ROI to your community. Dive into this free City Nation Place blueprint to do right by your stakeholders. And check out Resonance President & CEO Chris Fair’s insights on why your community’s wellbeing is a critical metric to prioritize. —- #placebranding #destinationmarketing #economicdevelopment #tourism #cities #tourismmarketing #placemaking #citizenengagement

📊 The Power of Quality Data Beauclair Ltd powers the South West Visitor Economy Hub with insights drawn from a robust sample of £47 billion in debit card transactions, representing 7% of UK debit card spending. These sophisticated techniques provide unmatched insights for businesses in the region - thanks to Nicola Butler from Beauclair for explaining how it all works! 📋 Sign up to the Hub for free to access these insights in return for uploading a small amount of confidential data each month: swvehub.co.uk/sign-up 💼 Not in the tourism sector? Pay to access the Hub: swvehub.co.uk/sign-up 🖱️ Get the latest reports to explore the data further: swvehub.co.uk/reports #TourismData #TourismTrends #BusinessGrowth #SouthWestTourism #SWVEHub | Destination Plymouth | Visit Exeter | Visit Devon | East Devon Tourism Network | Visit Somerset | PASC UK | English Riviera BID Company Ltd | Visit Exmoor | Visit South Devon | Devon and Partners LVEP | North Devon UNESCO Biosphere

How's business? Complete the Business Survey. If you own or manage a visitor economy business in the Peak District and Derbyshire, please take five minutes to complete our latest Business Survey. We'd like to hear your thoughts on the last quarter (July to September 2024) and your expectations for the coming season, to help us form an accurate picture of the local tourism landscape. Consistent involvement in these surveys allows us to collect meaningful data that sheds light on the challenges, opportunities, and trends impacting our industry. Your answers will remain anonymous but the information you provide is essential in helping us monitor how the sector is performing and will help us identify the key areas that require support. Your answers will also play a vital role in helping us advocate on behalf of the sector, lobbying key decision-makers on your behalf and helping to inform tourism strategy for the area. The survey will only take 5-10 minutes of your time, and your feedback is greatly appreciated.   https://lnkd.in/eqHhYZh5 Visit Peak District and Derbyshire Derbyshire Dales District Council #derbyshire #hospitality #tourism #business #visitoreconomy #travel #nature #economy #survey #businessnews

We’ve been making some great progress on data collection these past two weeks and the system is growing fatter every day from all the lovely numbers we’re feeding it! 😋   Amongst some of the data we now have in the system: 🎯 Daily car park figures for 105 car parks across Somerset. This shows us the number of tickets sold every day in all 105 car parks. Using this analysis we can see how long visitors are choosing to park when visiting the various destinations. Other areas to follow soon… 🎯 Self-Catering data for 32 different zones across Devon and Somerset. This data allows us to track the number of listings, accommodation occupancy and Average Daily Rate of self-catering properties. Further in-depth analysis of self-catering stays will also be available in due course. 🎯 Daily Traffic Counts for major tourism routes across Devon and Somerset Weather insights. So useful to look at alongside other trackers to help understand what caused a spike or a dip in performance.  🎯 Survey results – we’ve begun an ongoing survey of a nationally representative sample of non-visitors to Devon and Somerset to understand what people’s perceptions are of the Counties and some of the hotspots within them. With two months of results back in we can already spot some interesting trends…   We’re thoroughly enjoying the development of this system for the region and are already excited by some of the insights emerging, even at this early stage! 🤓   Sign up to our monthly newsletter https://lnkd.in/dUs9k3VJ , or follow us here on LinkedIn. Destination Plymouth Visit South Devon Visit Exmoor Visit Exeter Visit Devon English Riviera BID Company Ltd Torbay Council Visit Somerset John Turner MCIM Giles Adams East Devon Tourism Network North Devon UNESCO Biosphere

Uploading your data to the South West Visitor Economy Hub is simple - and it’s also the key to unlocking big benefits for your business. By contributing to the Hub each month, you’ll gain access to: ✅ Real-time data on how your business compares to others in your region ✅ Consumer spending insights that weren’t available before ✅ Data-driven tools to guide your business strategy The Hub is free, but only if businesses like yours participate. Log in to the Hub at sw.t-stats.co.uk/login or download the app to upload your data today. #TourismData #TourismTrends #BusinessGrowth #SouthWestTourism #SWVEHub | Destination Plymouth | Visit Exeter | Visit Devon | East Devon Tourism Network | Visit Somerset | PASC UK | English Riviera BID Company Ltd | Visit Exmoor | Visit South Devon | Devon and Partners LVEP | North Devon UNESCO Biosphere