South West Visitor Economy Hub’s Post

📈 How Businesses are Using Spending Data Spending data provides actionable insights for businesses, from understanding the impact of festivals to adjusting marketing strategies. Beauclair Ltd has helped clients identify opportunities to drive local customers back into city centres and increase overall spending, and their data is available to all users of the South West Visitor Economy Hub. Join the South West Visitor Economy Hub today to take advantage of these insights and more. 📋 Sign up to the Hub for free to access these insights in return for uploading a small amount of confidential data each month: swvehub.co.uk/sign-up 💼 Not in the tourism sector? Pay to access the Hub: swvehub.co.uk/sign-up 🖱️ Explore our monthly reports for in-depth data: swvehub.co.uk/reports #TourismData #TourismTrends #BusinessGrowth #SouthWestTourism #SWVEHub | Destination Plymouth | Visit Exeter | Visit Devon | East Devon Tourism Network | Visit Somerset | PASC UK | English Riviera BID Company Ltd | Visit Exmoor | Visit South Devon | Devon and Partners LVEP | North Devon UNESCO Biosphere

📊 The Power of Quality Data Beauclair Ltd powers the South West Visitor Economy Hub with insights drawn from a robust sample of £47 billion in debit card transactions, representing 7% of UK debit card spending. These sophisticated techniques provide unmatched insights for businesses in the region - thanks to Nicola Butler from Beauclair for explaining how it all works! 📋 Sign up to the Hub for free to access these insights in return for uploading a small amount of confidential data each month: swvehub.co.uk/sign-up 💼 Not in the tourism sector? Pay to access the Hub: swvehub.co.uk/sign-up 🖱️ Get the latest reports to explore the data further: swvehub.co.uk/reports #TourismData #TourismTrends #BusinessGrowth #SouthWestTourism #SWVEHub | Destination Plymouth | Visit Exeter | Visit Devon | East Devon Tourism Network | Visit Somerset | PASC UK | English Riviera BID Company Ltd | Visit Exmoor | Visit South Devon | Devon and Partners LVEP | North Devon UNESCO Biosphere

We’ve been making some great progress on data collection these past two weeks and the system is growing fatter every day from all the lovely numbers we’re feeding it! 😋   Amongst some of the data we now have in the system: 🎯 Daily car park figures for 105 car parks across Somerset. This shows us the number of tickets sold every day in all 105 car parks. Using this analysis we can see how long visitors are choosing to park when visiting the various destinations. Other areas to follow soon… 🎯 Self-Catering data for 32 different zones across Devon and Somerset. This data allows us to track the number of listings, accommodation occupancy and Average Daily Rate of self-catering properties. Further in-depth analysis of self-catering stays will also be available in due course. 🎯 Daily Traffic Counts for major tourism routes across Devon and Somerset Weather insights. So useful to look at alongside other trackers to help understand what caused a spike or a dip in performance.  🎯 Survey results – we’ve begun an ongoing survey of a nationally representative sample of non-visitors to Devon and Somerset to understand what people’s perceptions are of the Counties and some of the hotspots within them. With two months of results back in we can already spot some interesting trends…   We’re thoroughly enjoying the development of this system for the region and are already excited by some of the insights emerging, even at this early stage! 🤓   Sign up to our monthly newsletter https://lnkd.in/dUs9k3VJ , or follow us here on LinkedIn. Destination Plymouth Visit South Devon Visit Exmoor Visit Exeter Visit Devon English Riviera BID Company Ltd Torbay Council Visit Somerset John Turner MCIM Giles Adams East Devon Tourism Network North Devon UNESCO Biosphere

Uploading your data to the South West Visitor Economy Hub is simple - and it’s also the key to unlocking big benefits for your business. By contributing to the Hub each month, you’ll gain access to: ✅ Real-time data on how your business compares to others in your region ✅ Consumer spending insights that weren’t available before ✅ Data-driven tools to guide your business strategy The Hub is free, but only if businesses like yours participate. Log in to the Hub at sw.t-stats.co.uk/login or download the app to upload your data today. #TourismData #TourismTrends #BusinessGrowth #SouthWestTourism #SWVEHub | Destination Plymouth | Visit Exeter | Visit Devon | East Devon Tourism Network | Visit Somerset | PASC UK | English Riviera BID Company Ltd | Visit Exmoor | Visit South Devon | Devon and Partners LVEP | North Devon UNESCO Biosphere

Edinburgh Ranks 3rd for Visitor Spending Among UK Cities New research from Centre for Cities highlights Edinburgh as one of the UK’s top-performing cities for visitor spending, ranking third overall and significantly outperforming cities of a similar size. Visitors account for 9.4% of local spending, reinforcing Edinburgh’s position as a key driver of Scotland’s visitor economy. The study also shows the economic power of overnight stays, with visitors spending more than twice as much (£100 per person) compared to day trips (£42 per person). Edinburgh’s ability to attract overnight visitors brings substantial benefits, supporting a diverse range of local businesses and enhancing the city’s global reputation. #EdinburghEconomy #VisitorSpending #ForeverEdinburgh

As we are in the midst of developing King Street Aparthotel, in the heart of Stirling, it is very encouraging to read these VisitScotland survey results.    Highlights for us include -    - Some of the key motivators to visiting Scotland were cited as being its history and culture, attractions, ancestry, and food and drink – all of which can be found on our doorstep. 👍   - 30% of respondents were travelling as family groups – which we can accommodate with the inclusion of our larger than normal family rooms. 👍   - 80% are very likely to visit Scotland again – who we hope to meet upon their return. 🤞   - 71% rated their experience of Scotland a 9 or 10 out of 10 – confirming our decision to renovate 45 King Street, Stirling, into an Aparthotel. 👏   Well done Scotland, we can’t wait to open our doors.   #VisitScotland #ScottishTourism #KingStreetAparthotel #Stirling #45KingStreet Neil Munday https://lnkd.in/dce8WKfj

North Central Massachusetts continues to grow as a premier New England destination, with visitor spending reaching an impressive $496.9 million in CY2023—a 1.1% increase from 2022 and a remarkable 19.7% jump from 2019. The results come from a new economic impact study recently unveiled by the state. Our thriving tourism sector now supports 4,300 local jobs and generates $117.3 million in direct earnings, while contributing $8.2 million in local tax revenue and $33 million in state taxes. Our tourism impact extends deeper into the local economy through indirect spending, creating a powerful multiplier effect. When local hospitality, restaurants and other businesses in the local visitor economy thrive then they in turn invest in various local services and suppliers further contributing to our region’s economic growth. Read Full Story - https://ow.ly/zhBN50UBZPO

Buoyant Visitor Economy in West England. New research from Visit West shows that the visitor economy in the west of England is now worth a record £2.46 billion. The research which looked at the volume and value of the visitor economy in 2023 also showed that the sector supports almost 50,000 jobs. The largest beneficiaries of visitor spend were found to be the retail sector (with an estimated £409 million) followed by food and drink businesses (£342 million) and accommodation (£200 million). The research showed that inbound international visits to the region have seen a particular rise, growing by 21% to 957,000, just 14% behind the pre-pandemic record high in 2019. Bristol was listed as the seventh most visited destination by inbound visitors, while Bath came in 11th. #bath #england #visitors #tourism #retail #foodanddrink #cotswolds #buylocal #bristol

Washington, D.C., just smashed some records! 🌟 Last year, the city welcomed 25.95 million tourists, bringing in a jaw-dropping $10.2 billion in visitor revenue. It's official: our nation's capital is not just for politicians and lobbyists anymore. But let's get real for a moment. While these numbers are remarkable, they hint at some bigger trends and potential challenges. Here's what's likely coming down the pipeline: 📈 Local businesses, brace yourselves for the influx: More tourists mean more business, but it also means a higher demand for top-notch service. Is your company ready to meet these heightened expectations? 🍎 Local residents, get ready to share your favorite spots: With millions of tourists combing through the city, those hidden gems and local favorites might not stay hidden for long. Is your favorite brunch spot prepared for the sudden interest? 🛑 Infrastructure will be tested: More visitors means a greater strain on public transport, roads, and services. The city will need to ramp up efforts to ensure everything keeps running smoothly. Are we prepared, or will tourists start to see the cracks? ⁉️ What's next for D.C.'s tourism industry: With numbers like these, the bar has been set high. Innovative initiatives and strategic marketing will be paramount in sustaining and hopefully exceeding this growth. Are the tourism boards and local businesses equipped to innovate and adapt? This insanity of tourist traffic shows no signs of slowing down, and all eyes will be on how Washington manages this surge. Will we see more record-breaking years ahead or buckle under the pressure? Exciting times ahead, folks. Buckle up and get ready for the ride. https://lnkd.in/emdgfXDV

How's business? Complete the Business Survey. If you own or manage a visitor economy business in the Peak District and Derbyshire, please take five minutes to complete our latest Business Survey. We'd like to hear your thoughts on the last quarter (July to September 2024) and your expectations for the coming season, to help us form an accurate picture of the local tourism landscape. Consistent involvement in these surveys allows us to collect meaningful data that sheds light on the challenges, opportunities, and trends impacting our industry. Your answers will remain anonymous but the information you provide is essential in helping us monitor how the sector is performing and will help us identify the key areas that require support. Your answers will also play a vital role in helping us advocate on behalf of the sector, lobbying key decision-makers on your behalf and helping to inform tourism strategy for the area. The survey will only take 5-10 minutes of your time, and your feedback is greatly appreciated.   https://lnkd.in/eqHhYZh5 Visit Peak District and Derbyshire Derbyshire Dales District Council #derbyshire #hospitality #tourism #business #visitoreconomy #travel #nature #economy #survey #businessnews