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The Body Shop's story illustrates the importance of continued #innovation and #adaptation to changes in the market. Their original disruption and leadership in branding, products and retail did not ensure sustained success in the face of ongoing change such as the emergence of #socialmedia and #digitalnative consumers. We hope that, as a pioneer and driver of positive change, The Body Shop can turn their business around. In the meantime, it’s a valuable lesson in maintaining market #leadership.

The Body Shop Owners To Call In Administrators: What Now For Beloved Beauty Brand?

The Body Shop Owners To Call In Administrators: What Now For Beloved Beauty Brand?

forbes.com

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