Spark Emotions’ Post

For our latest brand and retail category review, we thought we'd delve deeper into the BWS aisles and see what the latest trends are along with some insight into what shoppers perceptions are. We focused on 4 key categories: Trading in the run up to Christmas. NYE, 'dry January' and the rise of 'low & no' alcohol. Drinking at home vs Popping to the pub. The rise of craft beer and spirits. BWS brands and retailers - keep an eye on our page or drop us a line if you want to see the report in full. #retail #BWS #customerinsight #categorymarketing

How do beer drinkers choose what to buy when faced with a dazzling array of brews on display? 🤔 🔍 Our latest survey and virtual shopper study took a closer look at European beer shopping behaviour and explored the decision factors - from brand loyalty to taste preferences - that can guide your strategies in the dynamic beer market. More coming soon… Get early access to our top 5 insights here: https://lnkd.in/dzyQdP_6 #Betterbeverages #GivaudanFoodExperiences #TasteandWellbeing

Shift in the Alcohol Beverage Sector: Why Big Box Stores Are Falling Behind In the ever-evolving alcohol beverage market, big box grocery stores are seeing a downturn, and here’s why: their strategy focuses heavily on “set” alignments and prioritizing “top” selling SKUs across regions. This broad approach is missing the mark! Meanwhile, smaller independent retailers are thriving. Their secret? A direct focus on customer preferences and a sharp eye for industry trends, spotting shifts long before they hit the mainstream. These nimble players are not just selling products; they’re curating experiences tailored to real-time consumer desires, setting them leagues apart from the giants. Big chains could take a leaf out of this book. The key to winning in this sector isn’t just about stocking bestsellers but adapting swiftly and effectively to what customers truly want. #RetailTrends #BeverageIndustry #CustomerFocus #MarketShifts Imperial Beverage Sazerac Company Iron Fish Distillery Great Lakes Wine & Spirits RNDC Michigan Scott Newman-Bale Shane Nicholson Short's Brewing Company

Despite the recent setback of Boisson, the alcohol-free cocktail market is booming! With over $162B in revenue, it's clear that the demand is there. https://bit.ly/3UFvvRj #RetailStrategies #BusinessLessons #MarketTrends #AlcoholFree #Mocktails #BeverageIndustry #Boisson

During the last few years, the online UK beverage sector witnessed significant growth due to the massive acceleration in online shopping 🍷🌐 🎯 Retailers like you can differentiate themselves through unique product offerings, competitive pricing models and superior online experiences. But to do so, you need to understand how competitors are positioning themselves and how they are competing in the marketplace. Discover more insights in our Market Report on the online private-label sparkling wine market 👉 https://vistex.link/3XH #MarketReport #UKBeverageIndustry #PricingStrategy

Identifying #opportunities is the best competitive Analysis. . By understanding your competitors' strengths and weaknesses, you identify gaps in the market and areas where you can differentiate. Identify your competitors Determine who your direct and indirect competitors are in the market with the help of #SWOT. Direct competitors offer similar products or services to the same target audience. They are typically your most obvious competitors because they operate in the same industry and directly compete for the same customers. For example, if you own a coffee shop, your direct competitors would be other coffee shops in the same area or those offering similar types of coffee beverages. Indirect competitors are businesses that offer different products or services but still compete for the same consumer dollars or fulfill similar customer needs. While they may not operate in the same industry or offer identical products, they can still impact your business by providing alternatives that consumers may consider instead of your offerings. For example, using the coffee shop analogy again, indirect competitors could include tea shops, juice bars, or even fast-food restaurants that offer coffee on their menus. While these businesses offer different products, they compete for customers' beverage preferences and spending on refreshments.

Have you ever wondered what influences beer-purchasing decisions across Europe? 🛒 We recently surveyed nearly 4,000 beer drinkers from 6 European countries to uncover the key factors that drive these decisions. From brand loyalty to taste preferences, we gathered extensive insights on the evolving beer market. 🍻 Stay tuned for more updates! In the meantime, be among the first to access our top 5 insights here: https://lnkd.in/dzyQdP_6 #Betterbeverages #GivaudanFoodExperiences #TasteandWellbeing

📣 MARCH/APRIL ISSUE OUT NOW 📣 Following last month’s Drinks Retailing Awards, this issue features a full rundown of 2024 winners (pages 16 - 21). A huge congratulations to all of the winners and finalists, and a big thank you to everybody who attended and made it a night to remember! We’re also launching our annual Trends Report in collaboration with Ipsos and NIQ (23 - 32), offering a comprehensive view into the latest drinks trends across supermarkets and independent retailers. Also in this issue… 🎤 In only his second interview in 46 years of the business, Harry Georgiou, managing director of Amathus Drinks PLC Drinks, tells Lucy Britner about his ambitions for the company (14 - 15). 🍷 In wine, Luma Monteiro FWS Monteiro highlights the potential for deeper-coloured rosé (44 - 45), while in beer, David Jesudason explores cult British lagers that are often overlooked (39 - 43). 🗨️ As consumer demand for low/no drinks grows, Club Soda’s Laura Willoughby MBE gives advice for smaller retailers looking to make most of the category (8). Elsewhere, YesMore’s Tom Harvey shares his thoughts on calendar marketing, and offers insights into how drinks brands can create more meaningful connections with consumers (10). 🍏 This issue also comes with our annual Buyers’ Guide to Cider, offering an in-depth look at the category from flavour trends to cider’s growing international presence. PLUS, read all of our regular features such as Jason Millar’s wine column (12), retailer profile (52), meet the maker (53) and the Jeff Evans beer review (51). A big thank you to all of our readers and supporters! If you have a story to share, please contact Lucy.Britner@agilemedia.co.uk or Rachel.Badham@agilemedia.co.uk . . . . . #DrinksRetailing #DrinksIndustry #BeverageIndustry #DrinksRetailingAwards #DRAs2024 #TrendsReport #News #Magazine #Interview #DrinksTrade #Drinks #Beer #Lager #Cider #Wine #Rosé #Spirits #Cocktails #RTDs #Retailing #Retailer #IndependentRetailer #Supermarket

Ever heard of the "lipstick index?" While this economic phenomenon is prevalent in the beauty industry, food manufacturers and retailers would be wise to note its implications for categories like snacks, specialty coffee, and even premium spirits. Consider how your strategy can include a mix of affordable luxury and aspirational treats that encourage trial and support long-term relevancy. For example, Walmart’s recent display of Melinda’s mini hot sauces showcases a premium treat that is both convenient and covetable, as exemplified by this video from a TikTok "snackfluencer": https://ow.ly/uN5C50Qu48K #consumerinsights #value #foodandbeverage #foodindustry

"Thanks Kaleigh Theriault, great play by play on the first half, let’s take a look at what’s going to be needed to win the year." 🏈 Halftime Report: Preparing for the second half in the Beverage Alcohol Industry! 🏆 As we take a breather at the halfway point of 2024, it's clear that the beverage alcohol industry has seen some major plays and strategic moves. Let's huddle up and look at the game plan for the rest of the year: 🍺 Beer: The price increases in 2023 are putting pressure on consumers, with long-term inflation effects and multiple drivers pointing to lower volumetrics. To stay in the game, deeper price subsidization for core Beer categories is essential. However, Imports show potential for a positive finish. Maintaining consumer loyalty will be our MVP move here. 🍷 Wine: The $15-$25 range continues to be the sweet spot, driving consumer interest. But to achieve positive trends by year-end, we need to capitalize on Q4 gifting. A big comparable period is coming up, so some price adjustments might be necessary, especially for infrequent Wine shoppers. 🥃 Spirits: We're seeing a continued shakeout as consumers transition from traditional products to RTDs. Flavor and turn-key cocktails are the winning plays, making Q4 critical for gifting and entertaining. Price discounting is already in motion to boost revenue. 🍹 RTD (Ready-to-Drink): RTDs remain a game-changer this year. With their share of total Alcohol growing, we expect more stability in growth rates as the shift from Seltzers slows. Building consumer brand loyalty for Spirits RTDs is crucial, and we need to watch out for potential flavor fatigue in the second half. Let's get ready to tackle the challenges and seize the opportunities ahead! Here's to a successful second half of 2024! 🥂 "Why did the football team go to the bank at halftime? To get their quarterback!" 🏆 #BeverageIndustry #AlcoholTrends #Beer #Wine #Spirits #RTD #MarketInsights #SecondHalf #HalftimeReport Note: This report looks at the 26 week ending period thru July 6th, 2024