SponsorUnited’s Post

Title: Prima Seguros and Pramac Racing Renew Sponsorship Agreement for 2024 Season Italy-based online insurance giant Prima Seguros and the racing team Pramac Racing, which competes in the Road Racing World Championship and MotoE World Championship, have officially announced the renewal of their sponsorship agreement for the 2024 season. This renewal aims to strengthen their partnership and achieve greater success in the world of motorsports. Last season, the Prima Seguros logo was prominently displayed on Pramac Racing’s bikes and racing suits, making the brand known to racing fans worldwide. This sponsorship has brought significant benefits to both parties through joint marketing activities and events, beyond just brand exposure. Paolo Campana, Team Manager of Pramac Racing, commented: "We are thrilled to renew our partnership with Prima Seguros. Their support has greatly contributed to the team’s performance, and we are confident that we will achieve remarkable results together this season." Ana Martinez, CEO of Prima Seguros, stated: "We are honored to renew our sponsorship with Pramac Racing. Their dynamic and passionate team spirit perfectly aligns with our corporate values. We look forward to taking on new challenges together and continuing to grow." This sponsorship renewal holds significant importance from a sports marketing perspective. Motorsports symbolize speed, technology, and excitement, serving as a powerful branding tool for sponsor companies. Through their partnership with Pramac Racing, Prima Seguros has achieved the following marketing benefits: Increased Brand Exposure: The Prima Seguros logo and brand message reach a global audience through race broadcasts, highlights, and social media, particularly strengthening their approach to younger and tech-savvy demographics. Enhanced Consumer Engagement: Collaborative events and campaigns with Pramac Racing have increased direct touchpoints with fans, fostering a sense of connection to the brand and enhancing brand loyalty. Strengthened Corporate Image: The dynamism and innovation of motorsports align with Prima Seguros’ corporate image, elevating the overall brand value. Expanded Business Network: Deepening relationships within the motorsports industry has opened new business opportunities and partnership possibilities. While the financial details of this sponsorship remain undisclosed, main sponsorship deals for MotoGP racing teams typically range from €1 million to €5 million per year, with logos prominently displayed on bikes and riders' suits. With this contract renewal, Prima Seguros will fully support Pramac Racing throughout the 2024 season, aiming to further enhance brand recognition in the motorsports world. The partnership between the two companies will continue to strengthen, providing new excitement and value to fans and partners alike. #PrimaSeguros #PramacRacing #MotoGP #Sponsorship #BrandExposure #ConsumerEngagement #BusinessNetwork #SportsMarketing

🏍️ [Sports Biz News]🇺🇸 Dunlop launches a new program to support amateur road racers in America👏 Dunlop Motorcycle Tires continues its official tire support for MotoAmerica while expanding its successful amateur racer support program to selected amateur road racers.   This initiative aims to provide a clear career path from amateur to professional, highlighting the performance benefits of using Dunlop tires. It also enhances brand engagement through social media features and nationwide advertising campaigns. The Team Dunlop Road Race program will start at the Mission Mini Cup by Motul National Final from August 9-11 at Road America. Riders will have the chance to earn the first two Team Dunlop Elite sponsorships for the 2025 season. Benefits include free allocated tire supply, national ad inclusion, exclusive apparel, and more. Additionally, winners of the MiniCup 160 and 190 classes will be awarded the first two Team Dunlop Elite program sponsorships during the 2024 Mission Mini Cup by Motul National Final. Dunlop hopes this new program will help riders progress to the professional ranks, much like their motocross alumni. The program will support riders with allocated tire supply, inclusion in national advertisements, and unique apparel, among other benefits. Dunlop plans to announce more details about application processes and additional sponsorship opportunities in the coming weeks. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #motoamerica #bikeracing #amateurrace #dunlop #motorsports #racingfans #motorcyclelife

Most racing drivers fail because of sponsorship…here’s why: 🏎️ Brands don’t have spare cash 🏎️ A day at the races can’t be claimed as marketing 🏎️ There isn’t enough money to go around! These are of course all FALSE excuses racing drivers make. Why? 1) Racing drivers off the same package to every company they speak to 2) A Logo on a car & hospitality isn’t marketing 3) There is definitely plenty of money in society! I believe that Racing Drivers need to change their attitude… 🏎️ How can I help brands sell more products / services? 🏎️ What does a brand want from their marketing budget? 🏎️ What can I do differently to help brands succeed? Find ways to help companies succeed and educate them how you can help them. Personalise your approach and act as a marketing consultant to help solve their problems. Then they are more likely to give you funding for your racing career! (The car below was from my time at Kimura Racing with our sponsors enjoying the Esports activations we gave them!) #motorsport #sponsorship #esports #marketing

Your perspective aligns with valid points, Rich Wharton. When considering sponsorship opportunities, it's essential to recognise the mutual benefits that arise. As a young driver, I find businesses are very skeptical supporting grassroots talent. Even though I contact businesses with a very fulfilling opportunity to collaborate where I can genuinely see a good opportunity for growth and return on the investment, businesses are very skeptical or reluctant to acknowledge the opportunity. While young talent may represents a developing career, it also symbolises fresh perspectives, unparalleled drive, and unwavering commitment to success. It will be fantastic if businesses could look beyond the initial uncertainty and engage in a conversation and recognise the potential that a young racing driver could bring to the business growth and success. Maybe we could write an article Mark Boudreau LL.B. about exploring the pivotal role of grassroots support in motorsports which unveils the essential relationship between emerging talent and corporate sponsorship, illustrating the transformative impact of nurturing grassroots initiatives on the future landscapes of the sport. #motorsport #sponsorship #marketing #grassrootsmotorsport #marketing

An awesome opportunity for those in motor sports that are trying to get sponsored but do not have the insiders information. The next Sponsorship Summit will be June 12th for all disciplines of motorcycle racing. My dad helped to get some of the discussion panelist as and he will be on the panel. There are summits for off-road racing, sprint car racing, drag racing, and drifting that are being developed and are already scheduled. At these summits you get a chance to hear from industry leaders on what they are looking for when approaching a sponsorship. Better yet, you get face time with these industry leaders who make sponsorship decisions as well as ample opportunity to ask them questions. If you are trying to gain or grow your sponsorship program, I hope to see you on one of the summits. Use the code HOWELL to get 20% of registration. https://lnkd.in/g_xHRJjW

“In 2024, the global sports sponsorship market is poised to reach $76 billion, with projections skyrocketing to $134 billion by 2033." - Brad Zimmerman This is why motorsports marketing is so lucrative for brands. Your ROI skyrockets but let's be honest for smaller businesses motorsports sponsorships are hard to come by financially. F1 can cost you anywhere from $20M to $50M USD for prominent placement. NASCAR is in the millions too. Smaller racing organizations or local racers are where it's at! This is why all of Race Wife Unfiltered's podcast sponsorship packages include racecar placement for 1 year or more! So your cost is anywhere from $911 for 1 year or $6999 for a lifetime!  We don't change our wraps every race they stay the same for the entire season so once the wrap is done it's done! Our lifetime package includes driver & car appearances at your business location! (US only) To get first dibs on placement for the 2024 season, sign up for a sponsorship package before January 31st! DM me for more information! #motorsports #motorsportsmarketing #marketing #racing

The big news in motorsport this week is the (unsurprising) announcement that Mastercard have returned to Formula 1, by partnering with McLaren Racing 🏎 💳 ✨ It has been reported that McLaren Racing were in a battle with Mercedes-AMG PETRONAS Formula One Team for Mastercard's sponsorship, with the Woking-based team just winning out. However, for those in the industry, Mastercard's decision comes as no surprise. McLaren Racing is renowned for its strong sponsorship acquisition, largely credited to the commercial approach of CEO Zak Brown. Prior to his role as CEO of McLaren Racing, Brown owned Just Marketing International, one of the most successful motorsport marketing and sponsorship agencies of all time. One of the reasons JMI, and now McLaren, were so successful is because they saw the benefit in offering unbundled sponsorship packages, meaning rights are broken down into much smaller units. On this basis, rightsholders can create tailored proposals that suit the sponsor's needs. It's therefore no surprise that Brown (and his brilliant commercial team at McLaren Racing) have been so successful in acquiring sponsors over the last few years. But did you know that Zak Brown and JMI have also orchestrated some of the most iconic deals in motorsport history, including: 👉 UPS and Ferrari 👉 Unilever and Lotus 👉 Crown Royal Canadian Whisky and NASCAR 👉 GSK and McLaren Racing 👉 UBS and Formula 1 With McLaren's return to winning form recently, it just goes to show how important it is for rightsholders to have experienced sponsorship professionals in senior roles... If you're a brand looking to get involved in motorsport sponsorship, feel free to reach out at charlotte.mcging@dune23.me 🚀 📩 📸 Mastercard and McLaren Racing #sportsponsorship #sportspartnerships #motorsport

It's that time of year again, when hundreds of motorcycle enthusiasts converge for the annual Durban Motorcycle Toy Run. Christal Consulting has sponsored social media management and administrative support for the Durban Toy Run since 2021. #christalconsulting #socialmedia #eventmanagement #probono #sponsorship #marketingconsulting #marketing101 #marketingtips

In this week’s column I have two motorsport sponsorship events you should be attending, great tips on thinking outside the box when it comes to sponsor acquisition, more great articles on motorsport sponsorship from the sponsor’s point of view and a shopper’s guide to getting the best value in motorsport gear. #motorsportsponsorship #motorsportmarketing https://lnkd.in/gd9-jKG7

Starting at just €125, fans can now be part of their favorite MotoGP team like never before. Gresini Racing has teamed up with MotoGP Guru and Animoca Brands’ SPORTPASS to launch a groundbreaking fan-powered motorsport sponsorship program. Key Highlights: Affordable Sponsorships: Offering personal team sponsorship packages starting at €125, making it accessible to a wider and more diverse audience. Exclusive Fan Benefits: Sponsorships include VIP Paddock Experiences, name placements on bikes and team websites, Zoom calls with team members, custom merchandise, and a chance to win a Ducati Panigale V4S used by Marc Marquez. Decentralization at Its Core Empowering Fans: This initiative shifts ownership from corporate sponsors to the fans, decentralizing the sponsorship landscape. Engaged Community: Fans can now directly influence and participate in the MotoGP experience, fostering a more inclusive and engaging environment. Insights from the Experts: Graeme Warring, Founder of WePlay Media: “The biggest challenge is finding a product or market fit when you launch something new. We've developed the infrastructure to bring 'Life' into IRL experiences.” On Decentralization: “Decentralization as a concept is at the heart of this program. It’s about direct ownership of the fan experience by the fans.” Future of Professional Sports: Potential Impact: Decentralization could level the playing field in professional sports, just as it has in other sectors. It promises to bring fans closer to the action and democratize team ownership. #MotoGP #Sponsorship #Decentralization #FanEngagement #GresiniRacing #SPORTPASS #InnovationInSports