Sports Loft’s Post

They were so great, folks couldn't ignore them. One livestream changed the WNBA's broadcast plan. The Chicago Sky vs. Lynx game got 3 million views. ↳On a cellphone social media livestream. That's some serious heat for a livestream. So, the WNBA took note. Sky's next game airs on WNBA League Pass. Believe it or not, that game wasn't even slated for TV. But TONIGHT's Sky game will be televised. That's the unfiltered strength of social media. When fans make noise, the powers that be listen. And when they band together, they spark change. This isn't just a basketball story. It's a testament to the power of a united voice. Every tweet, share and comment can amplify what's important. Be it sports, business or social issues. Your voice packs a punch. Flex it. Don't just spectate. Engage. Shape. Think about the shifts we can kickstart together. When we use our words and voice. Social media isn't just for mindless scrolling. It's a tool for molding futures. The takeaway? When we unite, we don't just spectate the game. We redefine the game.

Did you know that sports fans are over 60% more likely to watch a sports broadcast fully if it includes engaging elements during the game? 🤔 It's 2024 and fans instinctively grab their phones during telecasts. Leveraging this desire for a second-screen experience can transform how they engage with live sports. Picture real-time campaigns that transport home viewers into the stadium atmosphere. We’ve laid out how sports broadcasters can use fan experience technology to refine the content they're airing, promote fan loyalty, and collect first-party data to better serve their viewers. Check it out: https://hubs.ly/Q02slbZs0

Yesterday is a reminder why WSCR 670 The Score is the #1 undisputed HOME for Chicago Sports Fans...Broadcasting the Chicago Cubs series sweep of the Astros in the afternoon followed by expert analysis of the NFL Draft all evening...PLUS listener interaction on-air & online everyday. The Sports audience is a powerful demographic for helping advertisers sell products & services. According to Nielsen, The Score continues to deliver the most sports fans in Chicagoland. Listen on the Audacy App, your smart speaker, or in car on 670 or 104.3 HD2

In 2024, the technical barriers to reaching your fans are lower than ever, but there's a war going on for your audience's attention. It's not other clubs or rightsholders, and it's not even other sports—the competition is all other forms of entertainment. You need to cut through the noise of social media, big-budget TV series, podcasts, music, gaming, reading, education, and porn that shares the same 35-44 age demographic who are most engaged in sport. TikTok doom scrolling is real and sucks you in—it's designed to do that. Sports need to be as exciting and engaging as these platforms for all ages. At We Are Sweet, we believe the way to win the attention wars is to leverage the action and energy of live sport by telling compelling human stories using real-time data.

🏟️📊 First-party vs. Third-party data: What's the game-changer for sports teams? I dig into the differences between the two and how sports teams can use BOTH to improve their marketing, create personalized messaging for fans, and enhance their game-day experience. Tune into episode 80: Spotify:https://lnkd.in/gSBq4D38

🔥 Another can't miss panel at #StreamTVShow here. It's not too late to register, the show is going to break records for attendance - on top of that they are still offering discounts. I'll moderate two panels, first off: 💥 NEW FRONTIERS IN SPORTS, WEATHER & NEWS Ryan Murray of Roku Justin Tuggle of The Weather Company Steve Enders of Nexstar Media Group, Inc. John Turner of FloSports 💰 Teaser 1: The Weather Company only months ago spun-out from IBM under the ownership of Francisco Partners. They're well capitalized, have powerful assets, and sights on some big trends in consumer digital video advertising. First up? An automated, dynamic content creation system with amazing data & eye candy that you can use to create more useful & engaging content - including better 'Be Right Back slates'. (This happens to be my pet peeve, that few FAST channel publishers have good hygiene on this. OK, it's not your fault they can't fill your slots, but if you're not putting better BRB slates in the space -- that is a missed opportunity to inform, build brand, lengthen tune. 🤼 Teaser 2: FloSports is making a run at NCAA Division 2 & 3. They've already got a monstrously interesting business model & most major media companies ought to take a few pages from their playbook. We're in the FAST to Freemium phase of the market folks - ad-supported is here to stay but figuring out how to extract money directly from viewers is ultimately going to be essential. These guys have nailed it. #FutureOfTV.Live 📺 new research out shortly

Ditch the airplane peanuts, folks, because The ADOTAT Show just landed a supersonic episode hotter than a dragon's breath. Forget your average industry snoozefest, this is an ad tech throwdown with James Avery, the maverick mastermind behind Kevel. #retailmedia #marketing #adtech We're ditching the runway and taking a deep dive into the wild ride that transformed Adzerk into the Kevel behemoth it is today. Craving the intel on navigating a rebrand that's more thrilling than an escape room on Red Bull? James spills the beans, sharing tales of triumphs, tumbles, and enough innovation to make Elon Musk say "Whoa, dude." But that's not all! We're warping into the uncharted territory of retail media, where James reveals how Kevel is turning the whole game upside down like a cat in a sock drawer. Think you've got customer revenue figured out? Buckle up, because James is about to drop knowledge bombs that'll make that metric your north star, leading your business to financial galaxies far, far away. Ever wondered how to build a #remote team that crushes it, not just shuffles through emails? James has been there, done that, and has the participation trophy (upgraded to a participation trophy made of solid gold, obviously) to prove it. He'll share his battle-tested secrets for forging a stellar team culture across time zones and laggy connections, all while keeping the innovation engine roaring louder than a lion with a microphone. Expect side-splitting laughter, moments that'll leave you saying "wait, what?!" and an ad tech masterclass that'll have you hitting replay faster than you can say "beam me up, Scotty." This episode is denser with insights and entertainment than a black hole at a buffet. So, what are you waiting for? Warp speed over to that link, grab your drink of choice, and get ready for an episode that's as educational as it is electrifying. Trust me, you'll be binge-listening faster than you can say "podcast marathon." ️ https://lnkd.in/g4YmgU9J

Your ticket purchase history could be more valuable to your team than you think! In episode 80 of the podcast, I share how sports teams are leveraging fan data to: ✅ Personalize experiences ✅ Improve marketing ✅ Build stronger connections Listen in:🎙️🏆 https://lnkd.in/gYdEYVp8 #SportsMarketing #DataInsights #FanEngagement"

🏈 #SuperBowl LVIII set a new record since the Moon landing to become the second most watched program in US 📺 history in terms of average viewers with 123 million. What an accomplishment, but is it the full story? The US population grew from 202 mil in 1969 to ~340 mil in 2024. Once we adjust to population size, an entirely different picture arises. The non-football broadcasts rise to the top to occupy the 7 top spots of most watched and #LVIII drops from 2nd to 13th spot. To see the contrast between the two metrics I created the attached infographic. It is a follow up to my earlier post (https://lnkd.in/eXx8s9Eg). There is a lot going on in this chart. Please check out the interactive version and if you do give it a minute to load. 📊Interactive Chart: https://lnkd.in/ewr584hR 🤖Github Repo: https://lnkd.in/ezEJDQWN Kansas City Chiefs are on pace to become a dynasty as well as the National Football League (NFL) to finally overtake humanity's arguably biggest achievement in terms of TV viewers. I am sure the Mars landing will set out of this world records. Really excited for what the future holds for #TV, #sports and space exploration. **Notes** - 23 out of 31 most watched programs in the US #TV history are #Superbowl broadcasts (9 in the top 10). - Adjusted to population size, the top 7 most watched programs are non-football related (#LVIII drops from 2nd to 13th spot). - #Plotly does not allow using figures as subplots yet, so I had to use #ipywidgets to display graphs side by side. References: - Super Bowl LVIII Viewing Numbers: https://lnkd.in/ev_TJEAP - iSpot.tv Super Bowl LVIII Report:

The fans of tomorrow are built different. 🦾 Different game-day expectations. Different media habits. Different viewing patterns. This week’s blog is packed with insights to help you start preparing for those differences TODAY, including: ✅ A glimpse into the future of stadium tech at CES 2024 ✅ The growing prevalence — and importance — of customizable sports broadcasts ✅ And Netflix’s first foray into live sports (sort of?) Read those stories and more right this way >>> https://lnkd.in/gP8nwvPx