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If you’ve heard the term “bleisure,” you won’t be surprised to learn that business events are an economic driver, representing 40% of all tourism spending in Canada.   Conferences, trade shows and other business gatherings take place year-round, filling hotels, convention centres, attractions and restaurants. Additional tourism dollars are generated when business visitors return later to vacation with friends and family.    The business events sector’s tremendous potential for growth is getting a boost from the new International Convention Attraction Fund, which provides funding to help cities attract major international business events to Canada. Minister of Tourism, Soraya Martinez Ferrada, said it best when she noted that business events “...showcase the best of Canada, extend our tourism season and attract business people – who typically spend twice as much as leisure travellers.”   Learn how Tourism Industry Association of Canada and Meetings Mean Business Canada are working to support the business events sector: https://lnkd.in/epAcHMwB   #MeetingsMeanBusinessCanada #MeetInCanada #eventprofs #meetingprofs #businessevents #meetings #cdnpoli #TIAC Minto Schneider, CDME Laura Pallotta Bradley Sutherland Grant Snider 💡Jeff Nearing Alexis Kereluk Angie Pfeifer John C. Dunn, ICD.D Bianca Kennedy Dave Gazley David Campbell, CPA, CMA David Woodward Heather Reid Jennifer Spear (she/her) Krista Marie LeClair, MBA Kurby Court, MA., CCP Laura Purdy, CEM, CMM Robert Lemieux Pearleen Mofford, CITP, CIS

Attraction, experience, destination and tourism trade calendar now with EVEN more updates: 🟣 Events listed by month 🟣 Events listed by location 🟣 Meet the media events added 🟣 More Ireland focussed events added BUT! I'm still missing: 🟣 Welsh focussed events 🟣 Any other events that take place in May 🟣 Any other key VisitBritain events that should be listed in their own right #traveltrade #vistorattraction #experienceeconomy 🔰 Link below

Choose your next event destination carefully 🌍 According to Chen and Tsai (2007), visitors use the perceived image of a destination as a factor to form expectations before the visit and compare these with the results of the travel experience. So, a positive destination image will increase the tendency to positively judge the stay and picking a destination with a good image can improve your delegates’ overall satisfaction. While choosing the right destination is pivotal to the success of your event, you need to consider factors such as time zones, accessibility, visa requirements, and local customs 🕐 🕜 🕗 Take a look at our tips for planning overseas events, pulled together for you by our Client Services Manager, Sam, here 👉 https://bit.ly/3Taew8W #BienVenue #OverseasEvents #EventManagement #Destinations

On #WorldTourismDay, we're spotlighting the economic impact of business events and tourism. Fact: International delegates spend significantly more per day, per head than any other visitor to Scotland - making business events delegates Scotland’s highest value visitor. Read more about how business events benefit wider society https://lnkd.in/e4e8tnnF

Today we delivered a significant Government election commitment for industry- something all public servants know is important - and I'm very proud of the Tourism Research Australia team in Australian Trade and Investment Commission (Austrade) for their work to measure #BusinessEvents in #Australia. A new interactive dashboard released today by the team thanks to funding provided by the Australian Government provides the official statistics on business events and related #travel expenditure and demonstrates the impact of events like conferences, trade fairs and expos within the Australian #VisitorEconomy. The new #data today shows business events contributed $20.9b to Australia's #economy in 2023 including: - $10.4b on food, drink, and accommodation, - $4.4b on domestic airfares, and - $1.1b on tours and entertainment. Of the $20.9b total, $2.6b was spent in Australia by international visitors. The remaining $18.3b of spend included $16.9b from domestic overnight travel and $1.4b through domestic daytrips to attend business events. International visitation for business events was in a recovery phase during 2023. International visitor numbers for 2023 (742,000) were at 71% of pre-COVID figures (compared to 2019).  Check out the interactive dashboard and information here and tell me what you think! https://lnkd.in/gaf6dHvE Australian Business Events Association Melissa Brown Dr Leo Jago OAM Sarah Gardiner Samantha Glass Michael Matthews Peter Savoff Nick Elliott Robin Mack Julia Swanson (GAICD) Glen Hingley Karen Bolinger Simon Westaway Rob Raulings Carlina Ericson Abby Keech Leanne Gollasch Margy Osmond Graeme Moses Mitchell Coveney Kiran J. McInnes Inga Davison Daniel Gschwind Luke Woolley Sonia McDonald Australian Business Forum (ABF) Australian Chamber of Commerce & Industry (ACCI) Tourism, Hospitality and Events — Western Sydney University Griffith Institute for Tourism CAUTHE Australasian Tourism and Hospitality Education Tourism and Events Queensland #Travel #Tourism #Events #Data #TourismData

As a European high-quality tourism-related business, Q4 is a prime time to unlock the potential of the Chinese visitor segment - the target segment  outside Europe with the highest intention to visit Europe in the upcoming months. Here are 3 Ways how to boost your revenue by attracting this high-value market: 1️⃣ Leverage Key Festivals The next big spending event is Chinese Singles Day on 11/11. Consider offering exclusive or limited-edition services to draw their attention. 2️⃣ Encourage Social Sharing Inspire visitors to post about your business by offering a small gift or discount. This small incentive can amplify your reach through their social networks. 3️⃣ Offer a VIP Experience Add perks like free dinners, room upgrades, or unique experiences for early reservations. These thoughtful touches drive lasting impressions and repeat business. Do you want to set your business up and look for support? DM me, and we’ll discuss how to make sure your European tourism business is ready for Chinese visitors returning to Europe. #Crackthechinacode #Boutiquehotel #Luxuryhospitality #Luxuryretail #Tourismeurope #CrackTheChinaCode

Did you know that business events were a major force in driving economic growth in 2023, contributing an impressive $20.9 billion? From food, accommodation, airfares to entertainment, attendee spend at events made a huge impact across Australia. Thanks to Tourism Research Australia we now have access to a business events dashboard! This tool offers important insights into business events and attendee expenditure across the country. The public data highlights the industry’s value and role in driving growth and job opportunities whilst encouraging collaboration, innovation, trade and investment. For us, this is an incredible tool to help promote northern Australia as a destination to host events for national and international audiences. It will also give us the ability to showcase the legacy and impact events can have on local businesses, our suppliers and the wider community. We look forward to using this tool to help strengthen and empower the business events industry even more ✨ https://www.tra.gov.au

When it comes to keeping your finger on the pulse of industry news, announcements, and events, look no further than the Tourism Training Australia newsletter.⁠ ⁠ Subscribe by visiting our website today and never miss a thing!⁠ ⁠ ⁠ #TTA #tourismtrainingaustralia #newsletter #subscribe #signup #industrynews #announcements #events

The search is on to find the best of the best in Scottish tourism as entries open for the 30th Scottish Thistle Awards. Tourism and events businesses across the country can now officially send in their applications to be recognised across a range of categories including Best Hotel Experience, Best Eating Experience, Best Bar/Pub and Best Visitor Attraction. For 30 years, the Scottish Thistle Awards have helped shine a spotlight on individual businesses, people and partnership working. They have become an annual celebration of excellence, collaboration and innovation within one of the country's most important sectors. Responsible tourism is at the heart of the Scottish Thistle Awards, supporting the aim for Scotland to be recognised globally as a leader in this field. Entrants to all 18 categories must evidence how they have embraced best practice covering the four key areas of a low carbon economy, inclusivity, thriving communities and Scotland’s natural and cultural heritage. This year's entries will close on 28 April 2024. Read more ➡️ https://buff.ly/43s8JAl The Scottish Chambers of Commerce Network is here to support your business - reach out to share your views, concerns and opportunities. #SCCnews #businesssupport #businessnetwork #businessvoice #businessleader Sign up for the Scottish Chambers of Commerce enewsletter at https://buff.ly/3CpsQnu

#GCBResearchInsights 51% of global business travel abroad with the motivation to attend a business event will have a European destination. That’s more than half of all business trips worldwide! Europe is THE Hub for Business Travel. Notably, Germany stands out as the world’s most popular business travel destination for attending business events, commanding a 10% share. This is one of the reasons why the Strategic Alliance of the National Convention Bureaux of Europe was established. The Alliance aims to strengthen Europe as a destination for meetings and congresses through cross-border cooperation. The German Convention Bureau is proud to be a partner in this powerful and innovative alliance. Future Meeting Space VDR - Verband Deutsches Reisemanagement e.V. HSMA Deutschland e.V. ICCA PCMA Events Industry Council JMIC Joint Meetings Industry Council IMEX