🤔🧠Now that I’ve had a little time to digest… These are my four favorite ads from the #Superbowl
also would have included the Ram Trucks ad Jeff Summers and company worked on. But I didn’t see it actually air:(
1️⃣ “Perfect 10” This spot tugged the heart strings, made my mom cry, and everyone watching say “I liked that one” right after. I especially loved how at first like many great ads, they make you wonder… when that seat was missing. It made me think and want to find out why?
Huge kudos to Kia WorldwideRussell Wager and David&Goliath and everyone involved. A truly Perfect 🔟
2️⃣ “Dareful Handle” Now this spot just hit the “mural respect” ad to the tee. I loved the fact that almost everyone who has done some “adventurous” stuff in their vehicles knew exactly what they meant. So this was targeted towards the adventurers, what a spin off from the original saying.
Great job Toyota North America and Saatchi & Saatchi (We Are Saatchi) for absolutely crushing this spot!
3️⃣ “Almost Champions” M&M’s once again came out with a classic commercial. Loved the feature of T.O and Scarlett Johansson, such a solid casting and overall a super funny spot.
Good job! Mars and BBDO Worldwide
4️⃣ “Mullets” A super original idea, simple messaging and great visuals. That new Ridge looks Badass as well!
Again, congrats on the spot! Kawasaki Motors Corp., U.S.A. And Goodby Silverstein & Partners
Now there were so many great commercials, and I couldn’t list them all, but these were my top 4, top 5 technically.
Did I miss any?
#advertising#creatives#thebiggame#advertisingcampaign#superbowllviii
Escape The Golden Cage | Live Free, Live a life of your design & choice | Become a PCC credentialed Coach | Rapidly get paid clients & coaching hours | Quit your employment | Build a passive wealth creation engine
Squeaky Car - 8 Fabulous Lessons in Marketing From a 1990 TV Commercial
What a memorable ad! The 1990 Volkswagen commercial featuring a squeaky earring is a cult classic. Here are some marketing lessons you can learn from this iconic ad:
1. Emotional Connection: The ad creates an emotional connection with the audience by using humor and a relatable scenario. People can identify with the frustration of having a squeaky sound in their car, and it becomes a shared experience that bonds viewers together.
2. Focus on the Product Benefit: The ad doesn't just showcase the earring; it highlights the benefit of owning a Volkswagen: peace of mind. By emphasizing how the earring stops squeaking, the ad conveys that VW cars are built to be reliable and quiet, which appeals to consumers' desire for a smooth ride.
3. Surprise and Delight: The unexpected twist of the earring suddenly stopping squeaking grabs viewers' attention and creates a lasting impression. This surprise element keeps people engaged and interested in the brand.
4. Storytelling: The ad tells a simple, yet engaging story that's easy to remember. By using a relatable scenario and an unexpected twist, it creates a narrative that sticks in viewers' minds.
5. Brand Association: The ad associates Volkswagen with quality, reliability, and attention to detail, reinforcing the brand's image as a manufacturer of high-quality vehicles.
6. Attention to Detail: The ad showcases VW's attention to detail by highlighting how even small features, like the earring, are designed to provide a positive driving experience. This emphasizes the brand's commitment to craftsmanship and attention to detail.
7. Memorable Visuals: The ad's visuals are memorable and have become iconic. The image of the squeaky earring has become synonymous with Volkswagen, making it an effective way to reinforce brand recognition.
8. Cultural Significance: The ad has become a cultural reference point, with many people referencing it in popular culture. This kind of cultural significance can be difficult to achieve but can lead to increased brand awareness and loyalty.
By studying this ad, marketers can learn how to create engaging, memorable, and effective campaigns that connect with audiences on an emotional level and reinforce their brand's values and message.
#AdvertisingStrategies#BrandBuilding#EmotionalMarketing#StorytellingInMarketing#AnilDagia#SellCoaching
Squeaky Car - 8 Fabulous Lessons in Marketing From a 1990 TV Commercial
What a memorable ad! The 1990 Volkswagen commercial featuring a squeaky earring is a cult classic. Here are some marketing lessons you can learn from this iconic ad:
1. Emotional Connection: The ad creates an emotional connection with the audience by using humor and a relatable scenario. People can identify with the frustration of having a squeaky sound in their car, and it becomes a shared experience that bonds viewers together.
2. Focus on the Product Benefit: The ad doesn't just showcase the earring; it highlights the benefit of owning a Volkswagen: peace of mind. By emphasizing how the earring stops squeaking, the ad conveys that VW cars are built to be reliable and quiet, which appeals to consumers' desire for a smooth ride.
3. Surprise and Delight: The unexpected twist of the earring suddenly stopping squeaking grabs viewers' attention and creates a lasting impression. This surprise element keeps people engaged and interested in the brand.
4. Storytelling: The ad tells a simple, yet engaging story that's easy to remember. By using a relatable scenario and an unexpected twist, it creates a narrative that sticks in viewers' minds.
5. Brand Association: The ad associates Volkswagen with quality, reliability, and attention to detail, reinforcing the brand's image as a manufacturer of high-quality vehicles.
6. Attention to Detail: The ad showcases VW's attention to detail by highlighting how even small features, like the earring, are designed to provide a positive driving experience. This emphasizes the brand's commitment to craftsmanship and attention to detail.
7. Memorable Visuals: The ad's visuals are memorable and have become iconic. The image of the squeaky earring has become synonymous with Volkswagen, making it an effective way to reinforce brand recognition.
8. Cultural Significance: The ad has become a cultural reference point, with many people referencing it in popular culture. This kind of cultural significance can be difficult to achieve but can lead to increased brand awareness and loyalty.
By studying this ad, marketers can learn how to create engaging, memorable, and effective campaigns that connect with audiences on an emotional level and reinforce their brand's values and message.
#AdvertisingStrategies#BrandBuilding#EmotionalMarketing#StorytellingInMarketing#AnilDagia#SellCoaching
In this 1962 ad by DDB Germany, we see how VW really honed in on the unique shape of the Beetle. Turning a possible negative into a huge selling point. “Ask any hen”.
#advertising#vw#beetle
If there is one print advert I think should be the most memorable in world, then it has to be the "Think Small" advert for Volkswagen by DDB ( Doyle Dane Bernbach).
I got know about this ads while going through some advert books in the library during my undergraduate days many years ago. The boom effect this ads created for Volkswagen was legendary.
This ad was created to market the brand’s iconic ‘Beetle’ car to young consumers who were looking for something different from the traditional American cars.
What caught my attention is the simplicity of the message. The ad creatively focused primarily on the Beetle’s size, which was considerably smaller than most cars being sold at the time. Size, which was considered a potential disadvantage to the bettle car brand was turned into a unique selling point. No wonder Beetle car became a household name in the world and in Nigeria in the 60s to 80s.
Sometimes, you don't need to overdo creativity to get the message across. Just keep the creatives or idea simply but inviting.
Like Albert Einstein says: "If you can't explain it to a six year old, you don't understand it yourself"
#AdCampaign101
In the vehicle industry, it is very competitive.
That’s why vehicle ads must look in new directions to evaluate their effectiveness constantly.
Not only is this ad creative but it also is very simplistic.
Which simplicity is a commonly forgotten tactic when trying to showcase a vehicle.
However, even a brand-new car can have a huge boost in sales from a simplistic ad.
So Ford seems to be getting ahead of the game by changing up the common ad you might see.
What do you think of this one?
#advertisement#business#creativity
Want to create a message that stands out? Look at what all your competitors are doing and run in the opposite direction. Here, legends Helmut Krone (AD) and Julian Koenig (CW) talk about their work on the iconic #VW campaign.
#MondayMotivation#Creativity#Advertising#ThinkAhead
(HT Volkswagen / DDB)
Campaign: Change is on the horizon
Client: BMW
We were tasked with creating the comms strategy for the new touchless sales process for BMW.
At this time of the pandemic, there was great uncertainty as to what the world was dealing with and where we were heading.
Our campaign was focused on an uplifting take. No matter what we endure, good is to come.
🔹Results🔹
🔹First line of creative out one month after brief
🔹New channel adopted with sales up, only one month after launch.
🔹Entire campaign in full force within 3 months
🔹 Increase in sales led to MINI tasking us with rolling out a similar campaign.
#brand#branding#marketing
🚗✨ Iconic Ad Campaigns: Week 1 - Audi's "What Do You Want in a Car?" ✨🚗
Welcome to the first post in our series where we share some of the most memorable and creative ad campaigns of all time! This week, we're kicking off with a standout advert from Audi.
🎬 "What Do You Want in a Car?" 🎬
In this iconic ad, Audi poses a simple yet profound question that resonates with every car enthusiast: "What do you want in a car?" The ad brilliantly highlights the key attributes that make Audi a preferred choice—style, performance, and innovation—while seamlessly connecting with its audience on a deeper level.
They say a picture is worth a thousand words, but a story? It's priceless. As a marketer, I've witnessed firsthand the incredible impact of storytelling on brand messaging. Chevrolet's recent commercial... This isn't just an ad, it's a powerful narrative that grabs you by the heartstrings and doesn't let go. Such a great reminder for brands - It's not about pushing products or services, it's about connecting with people.
Worth your time. Take a couple of minutes to watch, and I'd love to hear your thoughts.
https://lnkd.in/gWMMMK89#notSelling#storytelling#brandimpact
Congratulations!!!