Simon Derungs’ Post

Finally found the way out with the help of this mind-blowing Volks Wagen's CGI AD! Volkswagen Group, Volkswagen #marktecons #marketing #marketingdigital #cgi #cgiads #cgivfx #brands #branding #brandadvertising #adsoftheworld #creativeadvertising #strategy #adcampaign #advertising #creativity #brandstrategy #brandads #VolksWagen #car #AdvertiseWithUs #advertisingagency #explorepage

Want to create a message that stands out? Look at what all your competitors are doing and run in the opposite direction. Here, legends Helmut Krone (AD) and Julian Koenig (CW) talk about their work on the iconic #VW campaign. #MondayMotivation #Creativity #Advertising #ThinkAhead (HT Volkswagen / DDB)

**"Embrace the Future of Advertising with LED Vans! 🚐✨** Today, yet another hoarding broke off and fell on nearby parked cars. Thankfully, no lives were lost, but the financial burden on our client was immense. How long will we continue using these conventional methods of promotion? It's time to move with the times and switch to LED vans for advertising. LED vans offer a more attractive and result-oriented solution. Choose nobility, choose LED vans. Make a smarter choice for your business. 💡 #ledvan #promotion #marketing #outdoor #advertising #showoffadvertisers #corporate #viral #viralvideos News courtesy: @jist.news

What principles form the foundation of your brand identity? . Recognizing your core values and maintaining focus is crucial for a successful strategy, reminding both existing and potential customers of your brand's foundation. Many brands tend to stray from these core values that initially built their identity. This ad resonates with me in terms of Volkswagen's emphasis on quality and the long-term reliability of their vehicles, ensuring they run as smoothly as when they were first built. . #marketing #marketingstrategy #values #valuematters

'The greatest ad campaign of the 20th century' In 1959 Volkswagen's "Think Small" campaign reshaped the advertising industry. Here's how: Conventional ads of the time bombarded consumers with features and used a hard-sell approach. However, Volkswagen dared to be different. They embraced minimalism and simplicity, challenging the norm with an honest soft-sell approach. Rather than overwhelming consumers with information Volkswagen left room to breathe, utilizing white space. This drew the eye to the headline and the tiny Beetle. A full stop was placed at the end of the headline, forcing forced the reader to stop and think. "Maybe we got so big because we thought small.” In an era where luxury cars symbolized status and power, the Beetle's humble origins posed a challenge. Instead of shying away from its differences, Volkswagen leaned into them. Think Small marked a shift in the perception of consumers within the advertising industry. Appealing to consumers intelligence, customers were suddenly smart, empowered to make their own decisions. 'The most powerful element in advertising is the truth.' - David Ogilvy #advertising #volkswagen #thinksmall

Henry Ford, the founder of Ford Motor Company once said "Stopping Advertising to save money is like stopping your watch to save time. Advertising is the magic of drawing your desired customers to your business. Invest in quality advertising today! #qvtmedia #mondaymotivation #inspiringquotes #henryford #ford #qualityadvertising #mediabuyingagency #mediaplanning #advertising #marketing

Which Superbowl ad did the general public like best?  It is remarkable that two German automobile companies are at the top here ... But be careful! Likeability alone do not automatically mean effectiveness! Advertising can be creative and funny - but still not communicate the relevant message to the target group. Therefore, the following still applies: Strategy is god of communication! Communication that is not targeted (usually to a decisive buying need) will not be effective. But: Strategy alone is of course not enough. Creativity and professional craftsmanship are also important. How do you rate the two commercials from BMW and VW in terms of effectiveness? https://lnkd.in/dXNVSc7G https://lnkd.in/dPPs3asP Marcus Schögel Torsten Tomczak Prof. Dr. Johanna Gollnhofer Dr. Dennis Vogt Alexander Haldemann Peter Felser Stefan Vogler #werbung #markenführung #advertising

Bringing back this classic print ad for Das Auto! #GoodAdsMatter Titled ‘Bad Part’, this Volkswagen ad was aimed at selling the brand’s original car parts. For this, VW chose a fun approach to highlight precisely the message they wanted to convey, which has also gone down among some of the brand’s most memorable ads! A crowd of young boys in training who are meant to mirror the exact pattern experiences a hole in uniformity when one in a thousand chooses to not comply. With the tagline, “A bad part affects the entire system,” VW proves its message incontestable through striking visuals that have stood the test of time. 𝗕𝗲𝗰𝗼𝗺𝗲 𝗮 𝗺𝗲𝗺𝗯𝗲𝗿 𝗼𝗳 𝗼𝘂𝗿 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 - https://lnkd.in/dg3JEGpK Country: Brazil Year: 2011 Brand: Volkwagen Agency: AlmapBBDO, Brazil Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Renato Simões Art Director: Bruno Prosperi Good Ads Matter 𝗶𝘀 𝘁𝗵𝗲 𝘁𝗼𝗽 𝟭% 𝗰𝗹𝘂𝗯 𝗳𝗼𝗿 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗮𝗱𝘀 𝗮𝗻𝗱 𝗮𝗱 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗿𝗼𝗺 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗮𝗱 𝗺𝗮𝘀𝘁𝗲𝗿𝗺𝗶𝗻𝗱𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios #Volkwagen #DasAuto #Automobile #Mechanics #Repair #Maintenance #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose

Skoda isn't a joke anymore, or is it? Remember when Skoda was the butt of every other punchline? But look at them now, a prime example of how brands can change perception with a clear strategy and patient, consistent execution. Skoda's story is a lesson in resilience. Even if it did take a quarter of a century. More here https://lnkd.in/etfkUnTS #brand #marketing #narrative #advertising

Check out how Mercedes Benz showcased the power of their headlights! This advertisement demonstrates the power of imagination in advertising. As the saying goes, a picture speaks louder than words! #MercedesBenz #advertising #imagination