Inform your 2024 media plans with Guideline SMI's first ad spend forecasts for the Australian media. Forecasts for all major media and key product categories will be presented at our webinar on October 12. Tickets are available at this link: https://lnkd.in/grbhzGX4 #forecast #adspend #marketinganalytics
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Preparing your 2024 media strategy? Inform your plans with Guideline SMI's ad spend forecasts, to be presented at our webinar this Thursday. Grab your tickets at this link: https://lnkd.in/grbhzGX4 #forecast #adspend #marketinganalytics
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Nielsen's 2024 Annual Marketing Report delves into global marketers' budget allocation and success metrics. Amid economic uncertainties, there has been a notable shift towards performance marketing and digital platforms, including #RetailMedia, for measurable outcomes. Key findings include: 📱Over 63% of ad budgets are projected to go to digital channels in 2024. 📈 Nearly 70% of global marketers view retail media as more crucial than last year. 🛒 Retail media, search, and CTV are expected to drive the largest increases in ad spend. #Advertising #Marketing
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Can you truly afford to let whims and click data dictate your ad spend? It's time to treat advertising as the major investment it is. At Ipsos, we'll show you how to build a solid business case for creative effectiveness and insights-driven ad strategies that maximize ROI. Stop gambling your budgets on hunches - start justifying every ad dollar through proven consumer intelligence. Are you ready to confidently invest in advertising that delivers unbeatable returns? Click here to access our “Follow the Money” report: https://lnkd.in/gnfJe2Bi #AdvertisingROI #Ipsos
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Inform your 2024 media plans with Guideline SMI's first ad spend forecasts! I'll be presenting the detail at our webinar on October 12. Tickets are available at this link: https://lnkd.in/grbhzGX4 #forecast #adspend #marketinganalytics
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Are you curious about Nielsen and Comscore, the powerhouses shaping ad campaigns? Dive into our blog, where we demystify how these media measurement giants determine the success of advertising. Read the full scoop at buff.ly/3W3jc3N 🌐 #MediaMeasurement #AdCampaigns #InsiderInsights #NavigateTheData
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Analyzing $34 BILLION in advertising spend 🔍 The results are in… Analytic Partners have released their 2024 ROI Report, which draws on a truly staggering amount of data: • 200+ brands • 500+ studies • $34 billion in ad spend And the research reveals that Out of Home ROI is on the rise... brands increasing their investment in OOH see a +17% stronger return on investment (ROI). Check out some key findings from the report here: https://lnkd.in/gMv_EdVV And feel free to reach out to me directly to learn more. oOh!
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Media Execs - Want a successful Q4? Read our New Report: 2023 Media Ad Sales Trend Report - Q3 Flash Trends! Get macro-level insights on Q3 flash trends, budget realities, and categories making a comeback. Elevate your strategies with data-backed knowledge. Watch the video for highlights and secure your copy now! https://bit.ly/3uawj7j #MediaAdSales #AdSalesInsights #IndustryTrends #MediaSalesReport
