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No one can predict the future of ad spend, 🔮 but we CAN use historical data from 2023 to make better media planning decisions in 2024. And where can you access this valuable data? That’s where Guideline comes in: https://hubs.la/Q02nxCbc0 #MediaPlanning #MediaAdvertising #2023AdSpend #GuidelineData

What does 2023’s advertising data tell us about what to expect for the rest of this year? 📊 In our blog post, we reveal the major ad spending trends from last year and what they could mean for media planning in 2024. https://hubs.la/Q02nxHNR0 #MediaPlanning #MediaAdvertising #2023AdSpend #GuidelineData

Our Insights team keeps pushing our great content such as the 2023 recap. Check out our blog today to understand the latest industry spend trends. If you want to know how your agency can leverage this powerful data, don't hesitate to reach out. #guideline #dataisgold #accuracymatters #beintheknow

Take a look into the future of advertising in a cross-media landscape 👀 during our upcoming joint webinar with the ANA about the State of Gen Z. Join Comscore’s Danan Ren, Bo Liu and Caleb White on July 25 at 3pm ET as we share our latest insights about this digital-first consumer shaping industry trends at pace. Register via this link https://lnkd.in/e7EueGJq #genz #digitalfirst #crossmedia #comscore #mediameasurement Association of National Advertisers

“We’re at this unique inflection point in the market. So, for us, it’s about disrupting the concept of what traditionally has been thought about for cross-platform measurement." As an industry leader in cross-platform measurement, Comscore, Inc. is plunging into a future driven by data. Its Chief Commercial Officer, Steve Bagdasarian, shares how in this edition of 5 Minutes With: https://bit.ly/4cQO6RH #advertising #measurement #digitaladvertising

It was great having Chris Bruderle from the IAB join us for a fireside chat with Matt Barash to share insights from the IAB’s 2024 Ad Spend Outlook! Just a few of the highlights from this outlook include: ➡️ Media buyers anticipate increasing ad spend by 9.5% in 2024 ➡️ #StreamingTV will lead this ad spend growth ➡️ Buyers’ top challenges are driven by the economy and measurement   Read more here: https://lnkd.in/eW4dUefj   #LifeAtIndex

Ad Age Year in Review Look back at the biggest advertising stories, top trends and events of 2023, as well as ad experts’ predictions for 2024 ⏪ https://ow.ly/owt650QlltM

Media buyers rely on AAM’s Media Intelligence Center to find trusted cross-media publisher data. In April, individual publisher report downloads were up 80% year over year. Agencies download batches of these reports to power their planning systems and reference throughout the year. One of the top media agencies downloaded more than 800 reports in April. Learn more about maximizing your media investments and finding verified premium publishers: https://hubs.li/Q02xyg9S0 #media #data #mediabuying #digitalpublishers

Our CEO, Mark Gorman talks full visibility of enterprise-wide media ad sales data with IABM TV in this clip here. Hear how you can aggregate and normalize your data with Monarch and then roll-up or drill down to gain deeper understanding into your business. #MediaAdSalesPlatform #MatrixMeansMedia #MonarchforMedia

The great Tameka Kee kicks off the #BeetRetreat Berkshires with insights into the future of advertising, media and adtech!