Standard Media Index’s Post

Between 2022 and 2023, the global programmatic advertising market had remarkable growth, rising from $7.31 billion to $8.87 billion. The impressive compound annual growth rate (CAGR) of 21.4% is seen in this growth. The wonderful thing about programmatic is that as technology advances, marketers have access to an increasing number of ways to identify and interact with their most important clientele. Programmatic marketers will need to stay on their toes to keep up to date with the latest trends and innovations. At Pairee Digital, we provide customized data analysis services to help enterprises gain insights into their datasets, improve their business, and earn more revenue. We help in spotting important trends, identifying issues and potential opportunities for growth. To know more: https://lnkd.in/d-Bu-JjK Chandrakanth B.N. Jack Demetris #programmaticadvertising #programmatic #decisionmaking #datainsights #datadrivendecisionmaking #strategicdecisionmaking #digitaltransformation #dataanalysis #realtimeanalytics

🔍 Uncovering a #Knowledge Gap: The Myers Report highlights a surprising reality in the #ad industry. Dive into the crucial findings that are reshaping the way we understand #media buying, #tech savviness, and client relationships in the #advertising. #News #BusinessNews

Minimize programmatic waste and elevate your ad standards! By optimizing ad buys, prioritizing transparency, cutting waste, and managing your media supply chains, you can maximize ROI and efficiency. Follow these insights from the ANA and industry experts. #ProgrammaticAds #MarketingStrategy #AdEfficiency #Transparency #AdOptimization

How can you plan next year’s media strategy without knowing exactly what your ad budget will be? Here's 3 ways: 1. Play “what if” — Calculate a couple of likely scenarios based on your first 3 quarters and historical data from last year. 2. Integrate your teams — Planning, performance, creative, and PR all need to put their heads together to align on goals and proactively anticipate what makes sense for your brand. 3. “Act as if” — Research what your biggest competitors are doing, and translate those ideas into ways that make sense for your business. Questions about media planning for next year? Drop 'em below 👇 #mediaplanning #mediabuying #paidmedia #mediaagency #marketingmixmodeling #dataanalytics #marketingstrategy

A major storm is building in the media industry, and nobody knows what its aftermath will be. Principal media has been around for a while, but recently it has become a widely extended practice at Holding companies and Network Agencies. Industry experts such as Nick Manning, Brian Jacobs, GORDAN DOMLIJA, Alex Lawton, Koen Smeets, or Sergio Maldonado (to mention a few) have been outspoken about the problems and destructive nature of this practice for some time. If you are a marketeer, an advertiser, a media sales rep, or a creative agency, you should know about this practice and its damaging effects on your business. Luckily, with the publication of the Association of National Advertisers "The Acceleration of Principal Media" Report, there is now an industry-wide debate. #agencyvsprincipal #postdigital #strategyfirst #planningfreedom #areyoubuyingorselling #desintermediation 💥 💣 ⚡ 🌪 https://lnkd.in/e6pA8rKM

The democratization of media is transforming the way marketers need to approach their buying practices. In a recent Association of National Advertisers study, it was discovered that only 36% of programmatic media spend actually reaches the consumer. With an endless supply of attention up for grabs, there's an immense opportunity to cut through the "murky" supply chain and significantly reduce waste in our media investments. As ID Comms' PJ Leary shares, this is where the role of media performance management and auditing transforms into something much more dynamic than the traditional price benchmarking. It's about ensuring every dollar is spent wisely, reaching the consumer effectively and efficiently. By embracing a more analytical approach, advertisers can navigate this complex ecosystem with greater visibility and control, optimizing their investments in real-time rather than relying on post-campaign autopsy reports. This constant refinement process ensures that less money is wasted, and more of it goes towards achieving tangible brand objectives. In essence, the narrative around media buying and management is changing. It's no longer just about who has the biggest budget, but who can navigate the intricacies of the market to make every cent count. Learn more about media investment management with ID Comms here 👉 https://lnkd.in/gMN-gzAw #MediaBuying #ProgrammaticAdvertising #MediaInvestment #StrategicMarketing

I have been following the buzz around the recent Adalytics report on MFA (Made for Advertising) inventory. It's a topic that's got a lot of us talking. Here’s my take: It doesn’t have to be this way. We can move the entire digital media buying industry forward and reduce the impact of bad-quality ads on marketers’ budgets. What strikes me is Ad Exchanger highlighted how The Trade Desk and Basis are stepping up to tackle it head-on. But they have been so low-key about their proactive measures against MFA. It’s like having a superpower but choosing to fly under the radar. I'm big on solutions. Not just pointing out problems but finding ways through them. Goodway together with FouAnalytics, put together a white paper, "Once and for All: A Guide to Programmatic Buying Excellence."  It’s our way to deliver a detailed explanation and guide that all marketers and agencies can use to make ad waste largely a thing of the past – and offer actionable insights and strategies to navigate and excel in the programmatic buying space. What are your thoughts? Let's chat. https://lnkd.in/gvgqvjCx #digitaladvertising #ProgrammaticBuying #AdQuality #MFAInventory

See why MediaVillage.org calls the A+E Precision + Performance toolkit “a testament to the power of innovation, customization and strategic foresight in transforming media buying, planning and selling” in their latest conversation with Ad Sales’ Erica Barnes: https://bit.ly/3J3ebQE

While every campaign is different, there's always one common goal—RESULTS! You want to know the money you're spending isn't wasted. You want to see a fantastic return on your investment. Do you like seeing a return on ad spend? You bet you do! RSVP Today! https://hubs.la/Q02GDXh70 #IPtargeting #digitalmarketing #targetaudience

Discover why #Attention is becoming the new fundamental currency for brand success in our collaborative piece with The Drum. Explore the ins and outs of this transition and how it impacts advertising outcomes. https://outbra.in/3RrleGY