Harsha Abegunasekara 🚀’s Post

Another marketing flywheel?! Heaven forbid. We're going full curlicure. Experiential marketing isn't as simple as a wheel turning down a road; it's a marketing form that uses each touchpoint as momentum to carry your consumer to the next phase of their journey. When you consider touchpoints, it's not one-and-done; you have to keep the pressure on to reach a loyal fan. And that means never letting a moment of choice pass without strategic consideration. From events to brand homes and then, finally, to lifetime loyalty VIP benefits and personalized experiences. Then, they pass the baton to their friends, family, and every follower they've accrued on social media. And the current sweeps the new future advocates away again towards loyalty. What other shape do you think experiential can take? #experiential #marketingmodel #StrategySession #MarketingMastery

Guerrilla marketing offers small businesses creative, cost-effective strategies to boost brand awareness and drive sales. These tactics prioritize creativity and surprise over large budgets, allowing businesses to outsmart competitors. Successful approaches include street art installations, flash mobs, viral social media challenges, and unique product packaging. Collaboration with local partners and leveraging user-generated content can maximize impact while minimizing costs. https://lnkd.in/exvDjEZ4

Which Meta ad campaigns are perfect for a brand launch? Start with Meta’s brand awareness ad campaigns to grow your presence. Focus on awareness first, then shift to conversion campaigns for higher engagement and quality leads.

Experiential marketing isn't just about showcasing products but forging emotional connections. When consumers experience a brand firsthand, they're more likely to develop a lasting connection. How do you prioritize emotional engagement in your marketing strategies?

As far as I can tell, there are only two Marketing Communication Strategies left on the table: 1. Social, Too - which isn't very effective. 2. Social-First - which, when done properly, outperforms everything. But (as always) 🔥 Kara Redman makes a great point, even if you've embraced or are pursuing Social-First, that doesn't mean you can be Social-Only. To that end, Ms. Redman poses this haunting question: If social went away tomorrow, would your brand go away as well? #theattentioneconomy

Do you have an industry brand or a social brand? Marketing has become widely social-first, giving our brands a platform to grow in ways we couldn’t didn’t years ago. But if social went away tomorrow, would your brand too? A strong social presence is just the beginning of building a sticky brand. Keep going! To break your social bubble, consider: - a strong email list - press mentions - mvp customer gifting - digital OOH - brand partnerships - enhanced web experience - digital products - events & experiential - contributed content What would you add? #brandmarketing

Want your marketing to resonate with young people today?  Then, you need to think beyond traditional ads and basic social media posts.  That stuff just doesn't work on its own anymore. To really connect with Gen Z, you've got to give them experiences they'll remember and want to share with their friends: - Set up cool pop-up shops that draw them into your brand's world - Throw exclusive events that make them feel special  - Create photo-worthy backdrops and installations they can't wait to post - Run fun contests and challenges that bring out their competitive side When you give young people a one-of-a-kind experience, they turn into more than just customers.  They become loyal fans who can't stop talking about your brand.  Experiential marketing has the power to transform average customers into hardcore brand ambassadors.  And when it comes to marketing to Gen Z, that's the ultimate prize.

As a marketing professional, I'm impressed by Vida e Caffe's ingenious attention-grabbing feature wall. This lush, green backdrop with their iconic logo is a masterclass in creating shareable moments – experiential marketing at its peak. By crafting an aesthetically pleasing, branded space, they're turning customers into brand ambassadors. Each photo snapped and shared extends their reach organically. It's a win-win: customers get a great photo op, and Vida gets free advertising. This clever approach in 2024, often called 'Instagram marketing' or 'social media bait', exemplifies how physical spaces can be designed for digital sharing. It's a reminder that in today's digital age, every interaction is a chance to create a memorable, shareable experience. How are you incorporating experiential marketing into your strategy? Let's discuss innovative ways to engage audiences both online and offline! #Vidaecaffe

I've been guiding companies or start-up founder on marketing & strategy. I've configured two thing that Brands have two choices: 1. Continue to play cat‐and‐mouse with customers, trying to keep up with where they’re going and adapting messaging to the medium du jour. We call this the “push” option, which requires you spend money to chase your consumers to their next favorite medium and then figure out how to interrupt them with your message. 2. Take another path—one that taps into the core of our human DNA and virtually forces target audiences to stop, take notice, and participate. We call this the “pull” approach, and it is the central tenet of experiential marketing, a powerful strategy used more and more by leading brands to create true customer engagement that delivers measurable results.