Starcom’s Post

Embark on a captivating adventure with Lancôme at the V&A Waterfront! This campaign transcends traditional advertising, immersing audiences in a unique and unforgettable brand experience. 🌸 Immersive Atmosphere: Leveraging a variety of Digital Screens and Ambient Media, we've crafted an environment that not only captivates but also deeply engages visitors, igniting their curiosity. 🌸Multi-faceted Experience: Weaving together sight, sound, and touch, we craft a lasting impression that resonates long after the moment has passed. 🌸 A Seamless Blend: Merging digital and physical realms, this campaign invites audiences to enjoy a unique, integrated brand interaction. 🌸 Custom Engagement: Tailoring our approach, Lancôme reaches its audience with precision, ensuring impactful and memorable encounters. Experience the innovative union of digital and ambient media at V&A Waterfront. Making life beautiful in unexpected, captivating ways. #Innovocean #Lancome #OOH #DOOH #VandAWaterfront

Imagine bringing your brand to life with breathtaking 3D anamorphic advertising. Elevate your brand and rocket into the future by showcasing your brand with impressive visuals and interactive nature with your audience. Did you know the benefits of Visual Interactive marketing allow businesses to deliver interesting and immersive browsing and shopping experiences to customers, enabling them to actively engage and relate visually with products and services before making a purchase decision? At Immersive Media, we specialize in 3D/Anamorphic Production and Projection Mapping, transforming ordinary spaces into extraordinary experiences. Our future-forward innovation and pioneering design for tomorrow set new standards in advertising. 3D advertising is more than just eye-catching visuals. It captivates audiences, leaving lasting impressions that elevate your brand's presence. Whether it's showcasing your latest product or service, our cutting-edge technology ensures your message stands out. Ready to revolutionize your brand? Transform your brand's story like this >>>>> https://lnkd.in/drMMcRrG #CreativeMinds #Innovation #ImmersiveMedia #3DArt #Innovation #CreativeProcess #EngageWithUs #ClientSuccess #3DCreativity

Case Study: Pepsi Max’s “Unbelievable” Bus Shelter Campaign At Pinpoint Media, we love spotlighting groundbreaking #OOH campaigns that push the boundaries of creativity and innovation. One of the most iconic examples? Pepsi Max’s “Unbelievable” bus shelter campaign in London! Pepsi Max transformed ordinary bus shelters into extraordinary experiences using augmented reality, turning them into realistic real-time windows that showcased thrilling, unexpected scenarios—from a tiger on the loose to a UFO invasion! The result? An unforgettable, immersive experience that captivated the public. Impact in Numbers: Sales Boost: +35% increase in Pepsi Max sales Reach: Over 385 million people Awards: More than 20 prestigious awards This campaign is a masterclass in how a product can become its own best advertisement. By creating an experience that people couldn't stop talking about, Pepsi Max didn't just advertise; it became a cultural moment. At Pinpoint Media, we’re inspired by these innovative uses of digital OOH. Let’s bring your brand’s story to life with unforgettable campaigns that drive real results. #PepsiMax #Unbelievable #OOH #Advertising #PinpointMedia #AugmentedReality #Innovation #DigitalOOH #MarketingMagic #viral #share #like #follow

Very interesting piece on LVMH’s move into entertainment as a strategic response to the evolving media environment. Their goal here is to... - enhance brand storytelling and  - forge deeper connections with their audiences  Effectively leveraging entertainment whilst ensuring that the core of their brand identity remains intact will be the challenge, but I am very interested to see how this plays out. As the last line of this piece states..."the trick now is to tell the right stories". Amen to that! https://lnkd.in/g9QmNnGt

L'Oréal’s latest DOOH campaign is a perfect example of how the line between digital and physical is disappearing. By seamlessly integrating CGI with traditional ads, they’re redefining what’s possible in advertising. Excited to see how this approach will shape the future of brand experiences! 🚀✨ #AdvertisingInnovation #DOOH #CGI #BrandExperience #MarketingTrends

Is this real drama...? I have seen few examples of Fake-Out-Of-Home (FOOH) campaigns here in Denmark but I'm excited to see a company like L'Oréal taking one of the first steps to use this eye catching content that is using #CGI technology on a Physical video to make people wonder "how did they do that?" I think #FOOH is an new and innovative way to drive interest to your digital content and I believe we will see much more of this use of the technology in the future. It's eye catching, fun and fairly simple to produce. In a world where we are bombarded with thousands of ads and messages online, #FOOH can do something different, it creates an element of surprise for viewers and makes them naturally stop and watch your content because it stands out. Very well spotted L'Oréal team: Sophie Rauff-Manco, Ida Caroline Birksted, Katharina Fellgiebel Hansen and Wavemaker 👏 If you're looking to create #FOOH campaigns, give me a shout:) L'Oréal #lancome #CGI #loreal #mascara #FOOH

TFN SPOTTED: Crocs Go Full Sports Mode in CGI Video with Porsche Porsche AG and Crocs show the power of collaboration and tapping into trends with a recent virtual OOH clip which in just 24 hours gained 3.2mil views; 505k likes; 3.8k comments & 47k saves. A really effective example of engaging your target audience to create fun and successful content. It goes to show that by favouring entertainment over plain product advertising - the outcomes can work massively in your favour! Any thoughts on this? Something new to add to the virtual OOH video trend we’ve been seeing this past year? Let us know below… 🤔💬 #marketing #digitalmarketing #OOH #CGI #trends #fashion

Unfold Your Brand’s Story with Sequential Domination at Yonge & Dundas! Imagine your brand coming to life across Canada’s largest digital displays at Yonge & Dundas, where full-motion creativity thrives. Sequential Domination — an ACTIVATE capability — merges creativity and technology to craft immersive experiences. One of my favorite implementations of this capability is the simple yet powerful The Walt Disney Company campaigns at Yonge & Dundas. With Sequential Domination, the creative possibilities are limitless. Let’s chat and bring your brand’s story to life. #OOH #DOOH #sequentialOOH #sequentialadvertising #OOHdomination #marketing #advertising #innovation #technology #creativity #Activate #BrandedCities The Walt Disney Studios

Justice for Your Briefs How do we bring order to chaos and ensure every brief gets the attention it deserves? We believe in providing justice to every creative brief. From the initial spark of an idea to the final polished product, we bring your vision to life. Our process is simple yet effective: 1. Ideation: We brainstorm, bringing together the brightest minds to generate innovative ideas that align with your goals. 2. Collaboration: We ensure that every step of the process is transparent and that your feedback is integral to the project. 3. Execution: We plan and give attention to detail, we transform ideas into wow campaigns that talks with your target audience. Your briefs are met with clarity, creativity, and efficiency. This is the Justice Service we provide at Boldstreet Partners Limited Ready to bring justice to your briefs? #Advertising #CreativeDirector #JusticeServices #Marketing #IdeationToExecution #CreativeSolutions #ClientService #OOH #CreativeDirectorSammy.

Referred to as "3D", "Forced Perspective", "anamorphic". One thing is a constant: It is unbelievably eye-catching and has produced some amazing creative executions -- check out the Branded Cities latest "best of" video