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To understand consumers' connection to brands, Starcom examined how fandom drives that first spark of a relationship.   In our latest installment of our Fandom Series, we dive into the concept of Brand Fandom and explore the true drivers of devotion to brands and how marketers can reframe the lens around these complicated relationships to drive growth in today’s culture. Read the full report here: https://lnkd.in/g7ViPBAH

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