Startup Grind Lansing ’s Post

In the dynamic world of business, launching a new product can make or break an enterprise. Anika Jackson, in conversation with Narek Vardanyan, CEO of Prelaunch.com, delves deep into the art and science of mastering product launches. #BusinessInsights #MarketSuccess #StartupTips

The Top 5 GTM (Go-to-Market) Don'ts to Avoid!👇 Launching a new product or entering a new market represents a pivotal moment for any business. Your go-to-market (GTM) strategy is crucial, setting the stage for either the success or failure of your product. Although numerous factors can contribute to a successful launch, common pitfalls exist that can significantly derail your efforts. 👉Swipe right to discover the 5 GTM don'ts you need to avoid, ensuring your market entry is both smooth and successful. #GTMStrategy #MarketLaunch #BusinessGrowth #StartupTips #ProductLaunch #MarketingStrategy #EntrepreneurMindset #BusinessSuccess #InnovationManagement #AvoidMistakes

I am still on an absolute HIGH from Friday's ForgeX Account-Based Innovation Tour stop in Austin, TX. 🤠 It was an incredible and rare experience to meet and share ideas with so many people who are working on the exact same things as me. Here's just a sampling of what we covered: ✅ Enterprise vs Growth ABM deployment models and benchmarks ✅ Breakout sessions to share our top account-based GTM challenges and brainstorm/hear how others have solved them ✅ When cowboy law dictates wearing a felt vs straw hat ✅ The Account-Based GTM Architecture 🔥 ✅ Alcamo Marketing's own Journey Convergence Matrix I had so much fun that I may or may not have shattered a full glass of water while presenting. Sorry again to anyone in the splash zone. 🌊 If you haven't already registered for the upcoming stop San Francisco, then DO IT NOW before it fills up! https://lnkd.in/ev8E2CF6 Many thanks to: EVERYONE for coming out; our fellow sponsors Folloze and BuyerForesight; Miro for hosting in their beautiful space (shout-out to the 🐐 Coby Greenberg); fellow presenters Matt Steffen Amber Bogie 🙋🏼♀️ Zach Diamond Bret Lehnhof Mitch Speers Matthew Brown Kayleigh Wong Michael A. Brown Désirée Daniels, MBA for crushing your sessions; Jen Leaver for being the best breakout group leader and all-around badass; Rachel Curasi and Hannah Jordan for putting up with my crazy before/during/after our session and generally in life; and of course... the man - the myth - the legend himself - Davis Potter for bringing this incredible dream to life. WOW I can't wait for what's next! 🚀 #b2bmarketing #accountbasedmarketing #accountbasedgtm #abm

So, you’re ready to #launch. Great! 🤩 But a launch without a solid foundation? Yikes. 😣 If you want to take your product to market, you need a scalable, clearly defined, and repeatable strategy. This is how you'll turn that initial spark and idea into a well-crafted launch that covers all those #gotomarket essentials. So... where do you start? 👀 Well. Check out our ✨ Go-to-Market framework,✨ designed to guide you through every stage of your GTM process. Link is in the comments. #gtma

Do you know the 5 Myths and 5 Truths of GTM strategies? 🚀 Join us on May 8 for an insightful webinar on "Different Stages of GTM: 5 Myths and 5 Truths" hosted by Usersnap. 🚀 🔹 Speakers: Maja Voje, Renowned Author of "GTM Strategist" Emmet Gibney, CEO at Rewardful Emilia Korczynska, Head of Marketing at Userpilot 🔹 What You'll Learn: - Uncover the top 5 myths that could be holding back your #GTM efforts. - Discover the 5 core truths essential for navigating the GTM process effectively. - Gain actionable insights. Register here 👇 #GTM

Are you ready to take your company to the next level? When you work with MarketScale, you not only improve your thought leadership, but you also engage your community, save money on advertising, raise the profile of your people, create and store memories, and learn new technologies. We've built and done everything needed to deliver this value - so why wait? Let's bring this value to the market today and see your company thrive like never before! #MarketScale #ThoughtLeadership #Engagement #Innovation

Is your business a new SaaS GTM Startup on LinkedIn? Are you tired of early-stage startups being overshadowed by larger ones? Is your new tech getting lost in the shuffle? If you are looking to connect with more up-and-coming Startups on LinkedIn then look no further than RevGenius' Collab. I'm thrilled to be affiliated with a revolutionary referral program that redefines collaboration. RevGenius isn’t just a community; it’s a catalyst for growth, benefitting both the brands and individuals who contribute to our community's expansion. I believe in Jared Robin ⏭ and the power of collaboration. It's about fostering genuine partnerships and mutual support, and that's something I can get behind. Collaborative Growth embodies the essence of partnership, bridging connections between: 💪 People & Companies 🧠 People & People 📈 Companies & Companies I thrive on engaging with founders and senior GTM leaders within the RevGenius community. Together, we can drive meaningful change in our community and beyond. This is where the worlds of community, GTM, and innovation intersect. It's where the future is being shaped. It's where you belong. Are you ready to be part of our community? Join the Collab today and let's grow together. https://lnkd.in/gJgCWEhJ

At Revop, we know the impact of alignment in driving business growth. McDonald’s FD recently emphasized how essential marketing is to their success—a significant shift from when marketing was undervalued. How did they do it? The CMO and her team used data insights to educate leadership and aligned teams around common metrics. B2B tech brands can take a cue from B2C giants like McDonald’s. Aligning processes and data isn't just for fast food; it's a proven growth strategy. At Revop, we help tech startups and scale-ups leverage this alignment to unlock their full potential. Let’s follow McDonald’s lead - find the recipe to marketing excellence. #BusinessGrowth #MarketingStrategy #DataAlignment #Revop #TechScaleUp

Dan Buczaczer, CMO of MetaMap appeared on the latest episode of The Revenue-Driven CMO to share why an experiment-driven culture is so important for marketing teams. Watch below to learn more about his insights and 3 keys for building an Experiment-Driven culture. #marketingexperiment #marketingtest #saasmarketing #MetaMap

Who will be at the Acceleration Summit next month? Chris Patch and I are hosting a few events for DTC Executives/Founders. If you missed the events I helped host last year, here is your chance to attend one before my kids are out for the summer and I disappear for three months. 5 reasons you don’t want to miss out: ✅ Delicious food and drinks 🍹 ✅ Connect and Collaborate with 100 plus brands ✅ Fun Giveaways ✅ Levi Lindsay 💭 in a Cozy Earth rope (he isn’t aware of this yet) ✅ Helping you secure the most epic Mother’s Day gift ever! 💍 We have a few spots left if you want to sponsor. Slide into my DMs to learn more. If you haven’t purchased your ticket for Acceleration Summit link in comments with discount code! 🤌 #ecommerce #dtc #networking