The days of relying on expos and conventions are long gone, and food companies need to embrace platforms like Instagram and TikTok to stay relevant. #food #foodindustry #influencers #socialmedia #marketing #strategy #tiktok #foodandbeverage #beverageindustry #CPG
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📲 Influencers are changing the game for food and beverage companies! Discover how brands harness social media strategies to reach new audiences and drive engagement. 🍔📈 Read more: [https://ow.ly/huq150SA7ut] #FoodIndustry #Influencers #SocialMedia #MarketingStrategy
How influencers are changing the way food and beverage companies harness social media
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Vice President of Marketing at Clear Demand. Price and Promotion Optimization. Storyteller. Problem-Solver. Retail Technologist.
How are influencers reshaping the food and beverage landscape? Major brands are now leveraging influencers to capture consumer attention and boost sales. Consumers typically follow the flock when it comes to purchasing decisions. There is opportunity for increased profit from promotions here, awareness is key, if you know what the consumers are flocking to, you can leverage that in your pricing and promotion strategies and rules. From targeted promotions to authentic content, see how influencer marketing is changing the game. Learn more here: https://lnkd.in/gXgpCGN7 (And if you don’t want to read this, South Park made a hilarious parody about Prime. Something most parents with young kids can relate to) #pricing #promotions #markdown
How influencers are changing the way food and beverage companies harness social media
grocerydive.com
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How are influencers reshaping the food and beverage landscape? Major brands are now leveraging influencers to capture consumer attention and boost sales. Consumers typically follow the flock when it comes to purchasing decisions. There is opportunity for increased profit from promotions here, awareness is key, if you know what the consumers are flocking to, you can leverage that in your pricing and promotion strategies and rules. From targeted promotions to authentic content, see how influencer marketing is changing the game. Learn more here: https://lnkd.in/g9a3cr2A (And if you don’t want to read this, South Park made a hilarious parody about Prime. Something most parents with young kids can relate to) #pricing #promotions #markdown
How influencers are changing the way food and beverage companies harness social media
grocerydive.com
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Taking Innovative Brands from Concept to National I Retail, Foodservice, Alternative Channels I First to Market Products I Center Store, Frozen and Refrigerated I Sales, Marketing, Development, Operations, Logistics
While influencers have become widely utilized in CPG I still don't see them as a one-size-fits-all-solution. The success of influencers varies greatly by category, customer base and a brand's unique attributes. Another problem? Unless you're Ecom it's difficult to measure ROI. For some brands TPRs, demos and coupons are still the way. #ecommerce #socialmedia #influencers #marketing https://lnkd.in/gueBENCx
How influencers are changing the way food and beverage companies harness social media
fooddive.com
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How influencers are changing the way food and beverage companies harness social media The days of relying on expos and conventions are long gone. Companies are now embracing Instagram and TikTok and working with influencers to stay relevant. https://lnkd.in/eFtGGP99
How influencers are changing the way food and beverage companies harness social media
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President, Chemistry PR | One of Forbes Best PR Agencies in America | SDBJ Most Influential Business Leader | PRSA Award Winner
This is a great read on the impact of influencers in the restaurant space. In 2023, our team partnered with dozens of influencers to launch products, generate buzz for promotions and grand openings, and to build community not only in the restaurant space but for a leading grocery store chain, consumer products, and hotels and resorts. We also vetted influencers for paid partnerships with major brands including Chobani, Grass Run Farms, and Farmer Direct Foods among others. If you are considering incorporating influencers into your PR and marketing programs, our team at Chemistry PR can help guide you. Feel free to DM me to connect and learn more. #influencermarketing #publicrelations #socialmediamarketing
Influencer marketing is ‘becoming a necessity’ for restaurant brands
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Founder | People-first leader | PRWeek Best Boutique Agency Finalist 2023 | WBENC | Inc. Best Workplace | PRWeek Woman to Watch
I had the opportunity to speak with Alicia Kelso of Nation's Restaurant News about micro and mid-tier influencer trends in 2024. Whether you're a national or regional brand, this topic is worth your attention. Micro and mid-tier influencer content (when done well) converts because it is perceived by consumers as more authentic, relatable, and trusted than brand-owned advertising. What I find fascinating is the rapid shift in consumer behavior related to word-of-mouth marketing. People are turning to influencers as validation for spending. When influencer partnerships are executed well, true peer reviews are often unnecessary for trial and conversion. This is your prod to evolve your influencer programs in 2024. Shift some of your advertising spend and measure the results. 📈 Run a trial and grow from there. Thanks to Alicia Kelso and Nation's Restaurant News for the opportunity to contribute to this important topic. #restaurants #cpgindustry #localstoremarketing #franchises #B2Bmarketing #influencermarketing #influencers #marketing
Our founder, Kate Finley, had the pleasure of chatting with Nation's Restaurant News about influencers in restaurant marketing. The takeaway? Influencer campaigns are no longer a 'nice to have' but are becoming more of a necessity. Don't just take it from us. Several chains have realized the awareness and bottom-line impact influencer partnerships have on business. Read on for top marketers' predictions on if the tactic is here to stay. ⬇️ https://lnkd.in/e9_U9KXS #InfluencerMarketing #InfluencerRelations #RestaurantInfluencers
Influencer marketing is ‘becoming a necessity’ for restaurant brands
nrn.com
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How influencers are changing the way food and beverage companies harness social media The days of relying on expos and conventions are long gone. Companies are now embracing Instagram and TikTok and working with influencers to stay relevant. Tick Tock Instagram
How influencers are changing the way food and beverage companies harness social media
fooddive.com
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Our founder, Kate Finley, had the pleasure of chatting with Nation's Restaurant News about influencers in restaurant marketing. The takeaway? Influencer campaigns are no longer a 'nice to have' but are becoming more of a necessity. Don't just take it from us. Several chains have realized the awareness and bottom-line impact influencer partnerships have on business. Read on for top marketers' predictions on if the tactic is here to stay. ⬇️ https://lnkd.in/e9_U9KXS #InfluencerMarketing #InfluencerRelations #RestaurantInfluencers
Influencer marketing is ‘becoming a necessity’ for restaurant brands
nrn.com
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For the past few years, restaurants have shifted their marketing strategies to include the "influencer." This has leveled the playing field for the smaller influencers. 😉 Do we have TikTok to thank for this shift? I look forward to moderating a panel on this topic this weekend at the LRA Tradeshow. #influencermarketing #digitalstrategy #TikTok
Influencer marketing is ‘becoming a necessity’ for restaurant brands
nrn.com
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