Stefan Pfeifer’s Post

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Managing Director Unilever Germany

An Important Next Step for Nature and Sustainability in Europe! 🌿   I would like to come back to a topic that I raised a year ago and that has bothered me since then, when the EU Nature Restoration Law was rejected by the EU Parliament. Two weeks ago, this important law has now been approved and published.🌿   For background: a staggering 81% of European habitats are in poor condition and the Nature Restoration Law aims to restore 20% of damaged areas by 2030, and by 2050, all damaged habitats will be rehabilitated.   For me personally this topic is so critical and a key milestone in the European Green Deal agenda. And for us at Unilever, it is a key enabler to now get a robust framework across EU countries to further drive our Sustainability agenda and specifically our activities to shift global agricultural practices. As part of our Climate and Nature Fund, which amounts to 1 billion Euros, we champion regenerative agriculture.   Still, hard for me to understand why this was rejected in the first place and why the legislation is more or less unnoticed by public media. But it doesn’t matter anymore, as all the efforts of us and many other players have worked out and it is on us to act and to bring this alive, now. 🌱🌍   #UniquelyUnilever #NatureRestoration #ClimateAction #SustainabilityMatters  

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