Stellar Market Research Pvt Ltd’s Post

As we make up our media plan for the rest of Q2 and start forecasting for Q3, advertisers need to know: What can US ad spend data from last quarter tell us about the future of digital media trends? Here are the facts: 🔹 In Q1 2024 through February, digital ad spend increased by double digits, rebounding from stagnant performance during the corresponding period in 2023. 🔹 All digital media channels expanded during February, with video and display generating the greatest influx of incoming online ad dollars. 🔹 In February 2024, all digital media channels increased by double digits year over year, whereas only the outdoor category achieved that feat within traditional media. Looking for additional insights like these? Guideline’s got your back. https://hubs.la/Q02xwwB30 #AdSpendUS #MarketDataUS #AllMediaMarketBrief #AdvertisingTrends2024 #DigitalMedia #TraditionalMedia #PoweredByStandardMediaIndex

🔎 Looking to make the most of your digital media ad investments? Consider that half of US digital media professionals foresee social media as the prime hub for innovation in the next year. Unlock the potential of your ad strategies by assessing digital media investments wisely. https://bit.ly/3IcDVK6 Via Insider Intelligence #digitalmedia #digitaladvertising #socialmedia

Are you harnessing the power of retail media networks?🚀💻 The current ad spend on retail media represents 18% of all global digital advertising and 11% of all advertising. According to GroupM, retail media advertising is projected to grow by approximately 60% by 2027, surpassing the expected growth for all digital advertising. Ready to be a part of the advertising revolution?🌟 Our data-driven platform ensures that your ads reach the right audience at the right time!💥 Get in touch with us to learn more 👉 lnkd.in/gdN_RfJp #retailmedia #datadrivenadvertising

In Ireland, the integration of digital marketing has become more crucial than ever. As local enterprises strive to resonate with a discerning Irish audience while navigating the rapidly evolving global digital space, the role of a digital marketing agency is increasingly prominent. In our expansive guide, we’ll examine the top 10 reasons why your Irish business should consider partnering with a digital marketing agency.  Read here 👉https://lnkd.in/evERxeGc #DigitalMarketingAgency #onlinemarketing #irishbusiness

Explore any market in the world, anytime, with the most recent insights! A quick guide before advertising in a country makes global ad campaign planning smoother, and that's exactly what we offer. Receive up-to-date insights on any country worldwide, like market potential, location information, popular media, and consumer behavior. Now, use Global Media Kit to make smart choices when investigating new markets for advertising. https://lnkd.in/dddyzAGa #GlobalAdvertising #MarketInsights #MediaPlanning

🗑️ Global ad spend waste keeps growing, but yours doesn't have to... Using Permission, brands and advertisers are provided direct access to consumers’ volunteered data, building trusted relationships with verified opt-ins. Improve ROI building a quality, opt-in audience now 👇 https://lnkd.in/gxDbP36T #TrustedOneToOneRelationships #PermissionMarketing #OneToOneMarketing  #NoInterrruptions

When people are reading news online they are engaged. They are plugged in to things that actually impact their day to day life. Key stat: US consumers are most receptive to ads on shopping (36%), news (35%), social media (35%), and entertainment (34%) websites, per Q3 2023 data from Integral Ad Science. Let's talk about getting your message in front of one of the most engaged audiences with one of the most trusted names in local news! #digitaladvertising #LocalNews #marketresearch

✅ US consumers are most open to ads on shopping, news, social media, and entertainment websites. Businesses should evaluate where to allocate their ad budget based on consumer receptivity and tailor their ad content to align with the browsing intent of each website category. https://bit.ly/49njFkS Via Insider Intelligence #digitaladvertising

Demonstrating the campaign impact for an already famous destination requires data well beyond typical brand-lift metrics. Learn how the Las Vegas Convention and Visitors Authority's agency R&R Partners quantified the behavioral impact of its ad campaigns using the single-source methodology of DISQO's Brand Lift and Outcomes Lift products. By tapping into DISQO's 100% opted-in audience, R&R showed that their cross-media plan drove web traffic to Las Vegas domains and search traffic for highly relevant search terms. Download DISQO's case study here ➡️ https://lnkd.in/eMsxfH-Z

🇺🇸 US #adspending rose +4.3% over January 2023, according to MediaPost. Advertisers increased their budgets and 58% of ad spend was located in #digital channels 📈 Marketers who want to increase their profits, invest in digital ads. If you would like to reach your target group effectively on various devices, please feel free to contact us 📩 🌍 We deliver data about online users globally, so we can easily find your best target group: hello@tl1mkt.com #digitaladvertising #audiencedata #data #advertising #programmatic #report #targetaudience