Guideline’s Post

2023 Ad Spend & Attribution Insights (1 of many to come) As we close the chapter on 2023, a look back at the spending trends of Q4 2023 vs Q4 2022. Overall ad spend was up 18% - this is a contrast from some of the gloom and doom we saw in the news.  Wicked advertisers ratcheted up the budgets.

2023 Ad Spend & Attribution Insights As we close the chapter on 2023, a look back at the spending trends of Q4 2023 vs Q4 2022. Overall ad spend was up 18% - this is a contrast from some of the gloom and doom we saw in the news.  Wicked advertisers ratcheted up the budgets.

🎯 While we strive to keep up with the ever-changing digital world, forecasts can help us get a leg up on what’s to come. Good news for us: Magna and GroupM are predicting some serious growth in ad spending for 2024 – read more about it on Ad Age! For marketers, staying on top of trends is the name of the game, and these data-driven insights are like gold. This boost in ad spending is like a green light for the industry, opening up awesome opportunities for businesses—whether you're rocking it in traditional media or diving into the wild world of digital marketing. What do you think about these forecasts? Tell me if you’re planning to use these insights in your 2024 marketing game plan in the comments! ⬇️ https://lnkd.in/gcQUQbfw #MarketingAndAdvertising #ThoughtLeadership #BrandStrategy #GenZMarketing #MediaStrategy #StateFarm #Innovation

Attention, digital agencies, and media buyers 💰, According to WARC, global advertising spending is expected to exceed 1 Trillion USD next year - that's 1,000,000,000,000 - and its growth will be driven by social media, retail, and CTV. Learn who will attract the most ad budgets ⤵️ and stay tuned for more digital trends 📈 #AdvertisingTrends #GlobalAdSpend #DigitalMarketing #2024Trends

https://lnkd.in/dxnYe9J5 🌟 Engage the Young Minds: The Kid’s Digital Advertising Market is set to soar with a CAGR of 22.8%! 📈 Explore innovative ways to connect with young audiences across digital channels. 🚀 #stellarmarketresearch #KidsAdvertising #DigitalMarketing #YouthEngagement #MarketTrends

Advertisers, get ready for a boom! 2024 is predicted to see a significant rise in ad spend, fueled by a more stable economy and the ever-growing dominance of digital advertising. Expect to see budgets shift towards online channels, particularly video and audio, with local businesses also increasing their digital ad presence. To stay ahead, prioritize digital transformation, optimize your local strategies, and leverage data for smarter ad spend allocation. This is the year to grab your audience's attention and maximize your advertising impact! #AdSpendPredictions #DigitalMarketingTrends #VideoAdvertising #AudioAds #LocalMarketing #EconomicRecovery #DataDrivenMarketing #AdvertisingBudget #MarketingStrategy #MobileMarketing #ConnectedTV #SocialMediaMarketing #ProgrammaticAdvertising #ContentMarketing #OmnichannelMarketing #MarketingAutomation #CustomerEngagement #BrandAwareness #LeadGeneration #SalesFunnelOptimization #MarketingROI #FutureOfAdvertising #MarketingGoals #ThriveIn2024 #BusinessGrowth

Global ad spend is on the rise! eMarketer's March 2024 forecast reveals that worldwide ad spend will grow by 9.0% this year, driven by a 12.2% YoY increase in digital ad spend. Digital now accounts for 70.0% of overall media ad spend worldwide. With nearly every country experiencing growth, we're on track to surpass the $1 trillion milestone next year. Stay ahead of the curve with Evolution—your partner in innovative and impactful digital advertising strategies. #adspend #digitaladspend #digitaladvertising

🛒🚀 As a digital advertiser, the shift is clear: 61% of consumers now browse through 5+ channels before making an online purchase.    What does this mean for us?  - Diversify ad placements across channels.  - Analyze data to understand channel effectiveness.  - Personalize ads to cater to the consumer journey.  - Your strategy needs to be as dynamic as the consumer's path to purchase.  - Make sure your message is consistent and engaging.   How are you tackling this multi-channel challenge?    #DigitalMarketing #ConsumerInsights #AdStrategy #MarketingTips 

The newly released Attention Metrics 2023 report from eMarketer and Insider Intelligence reveals critical trends in the advertising industry worth paying attention to. The report mentions Adelaide’s contributions to the rise of attention metrics in programmatic channels: "Many of the largest demand- and supply-side platforms are integrated with Adelaide, offering private marketplaces of curated high-attention media, custom bidding algorithms, or pre-bid optimization levers based on its proprietary AU metric." We're grateful to be included in such an insightful report, and our team is eager to continue shaping the future of attention alongside forward-thinking partners! Read the full report: https://lnkd.in/ekUseY8A #attention #attentioneconomy #marketingeffectiveness