As a music artist interested in integrating XR tech into my work (especially live performance), I'm particularly interested in Question 3: how can we use XR experiences to engage music consumers? Would love to hear some ideas and examples!
🚩 The problem with XR (Extended Reality = Virtual Reality, Augmented Reality) You’d think that a company that specialises in XR technology like us would never say there’s a problem with XR, but we’re gonna be honest here. Here are 3 main problems we see: 1️⃣ Nothing more than Novelty: Sure XR is cool and all, but why would I use an XR headset when I can easily do the same thing on my mobile phone? 2️⃣ High quality immersion in VR requires high-fidelity, which is very expensive to render. 3️⃣ Most XR experiences are a one-trick pony: How can the XR experience engage users to use it over and over again? So what are we doing to solve the above problems? We explore and research appropriate solutions. In fact, we often reject projects if we don’t believe XR to be a good fit for the projects. However, if we find a useful application for XR, you can bet we investigate it! #xr #researchanddevelopment #virtualreality #augmentedreality
Social Media Strategist & Content Creator, Music Producer & Creative
9moReggie Ba-Pe III have you seen any?