Stratus’ Post

You've got 7 wonders of the world. 7 deadly sins. And me, celebrating 7 years with Luminous PR! Shocker – here are 7 things that might have surprised me along my journey...   1. 🙏 I was finally able to let down my walls to show my true vulnerable self. And the sky didn’t fall in, ‘Chicken Licken’. Picking the right time and right people is key to getting this right. I have never in my working life formed such a safe, trusting and respectful bond as I have with my partner in crime Kirsty Jarvis. She sits at the top of my gratitude list each and every day.   2. 😡 I have zero tolerance (maybe a bit of rage too) for Microsoft Teams. Gives me a twitch just thinking about it.   3. ✍ Communications folk are fecking smart and fearless and persistent AF. We take the most complex tech solution, digest it, chew it up and spit it out into accessible stories, getting them in front of the right people to help you achieve your goals. No tech is too tough for the Luminous crew to chew. Even me - that's a surprise too;) Though our head of editorial Jennifer Hood is the master!   4. 🍑 I get really grumpy if I don’t shift my butt during the work day - concentration levels, productivity, happiness, all down the plug hole. Yahdy yahdy yah - we’ve all heard it, prioritising your health makes a difference. Shouldn’t be a surprise. But when you finally ‘get it’ it’s like a slap in the face with an ice cold squid 🦑   5. 😞 This is a sad one… There’s way too many sub-standard PRs out there nowadays who have burned both clients and journalists alike. It makes everyone cautious, to the point that clients sometimes miss out on the real benefits PR can help them achieve. Not saying we're better than the rest, there’s always room for growth. - But we do work to standards and with integrity, transparency and honesty. - We do adhere to comms rules. - And we do deliver on our promise.   6. ⭐ Performing at the top of your game while going through perimenopause is really shit. And it’s not talked about enough. I’ve mentioned brain fog before on here. It’s real. It’s debilitating. And we don’t take a single day off, just ‘plough through’. Enough. Flexible working policies should allow you time and space to be both an outstanding player and a woman who is navigating change. 💪 Kudos to us at Luminous for taking flexibility seriously.   7. 😻 Tech Clients - with all your crazy, quirky, idiosyncratic ways and ideas - might drive us secretly round the twist, but boy, we LOVE it and you make it all worthwhile. Each and every client that comes to us comes armed with an idea, a story, passion, a promise of making positive differences. We are lucky to be invited along for part of the journey. I never tire of the ride. And I never cease to be surprised. Here's to 7 more Luminous years. If you'll have me. xx #agencylife #techpr #careerdevelopment #communications #workiversary

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2 weeks ago I celebrated my 8th anniversary at Anyline Here are some learning for everyone, who isn't sure if he/she/they is qualified enough for a job or company. My journey so far was quite a roller coaster. From a team of 15 to team of 100, from internship to leading a team. There will be never an easy, linear way within your career - but exactly this makes it exciting. These are my learnings so far from my 8 years journey: 11.2015 Internship Design & Marketing It took me 3 weeks to apply for this internship, because I didn't know anything about OCR, SDK, or the software business overall and wasn't sure if I fit. Learning: If you don’t try, you will never now. 02.2016 Product Designer After 3 months of internship, the team saw my potential and hired me. It didn’t matter that I didn’t know about our products when I started, but it did matter that I was highly motivated to learn about it and contribute to the companies success. Learning: A really good leader sees your potential and supports it. 01.2017 Brand Manager My passion was always in branding and creating awareness. With the culture we have at Anyline I talked to my team lead and I got the possibility to develop myself further. Learning: There will be no change, if you don’t speak up for yourself. 01.2019 Senior Brand Manager I started to have a small team of designers and event managers and started to do less design by myself, as I realised my strengths are within other areas. Learning: Accept your strengths & weakness. 03.2020 VP of Branding Strategy My contribution was recognised and I got a promotion to VP of Branding Strategy Learning: Resilience and loyalty will pay off (most of the time) 05.2021 VP of Strategic Partnership Due to some restructuring a new opportunity was offered to me and I decided to develop in a different direction, by leading our strategic partnerships. In this 12 months I learned so many new things, that I was a bit scared about: like working on 100 pages of legal contracts Learning: Try new things - the time is never lost as you gain new experience. 07.2022 Head of Awareness Marketing After 1 year within a new area, I realised my heart still beats for branding and creating awareness. And thankfully there was another door opening within Anyline for my next step. Learning (all of the above) - My team lead saw my strength & potential - I spoke up for myself & addressed my need - I gained new experience, which helps me in my new role - I accepted that my strengths lies within branding & awareness If you are wondering, what I'm exactly doing today, you can watch my 60 seconds video

Together We Can Achieve Everything......

We are celebrating our 1st year 🎗 Here is what I wish I knew before starting Credit: at the beginning stage, your company will not have any credit. Therefore, it can be extremely hard to move freight, unless you already have a big driver base that trusts you. In many cases, you can offer the drivers payment before the delivery, and they will still refuse to book, because of lack of trust. Niche down: choose a small niche, and start doing research. Learn the common issues that shippers face in this specific niche. Come up with solutions to those issues. Focus on these solutions, when doing cold calls or sales in general. Overhead: As you start growing, you will get many calls and emails from companies offering services (tracking services, TMS, marketing, customer leads, business optimizations, credit improvements, etc.). Most of these services will have a binding contract, meaning you will not be able to cancel these services unless the contract ends (some can last up to 3 years). Think twice, before accepting any of these services, because most of your customers can switch to a competitor in any day. This can result in a situation of low cash flow and high overhead, potentially leading to bankruptcy.

From 1 to 32 in 2 years :-)

It's almost time for our 10th anniversary celebration. Over the last few posts, we've looked at the elements of our newly refined brand, and today we reveal our Brand Purpose - the 'why' of what we do: 'Engineering Futures, Constructing Partnerships. We empower businesses by solving one of their biggest challenges: finding the right people. We're not just recruiters; we're problem-solvers and enablers, helping to lift businesses by ensuring they have the talent they need to succeed. We're about more than just recruitment; we're about powering the growth of our industries and the careers of our professionals, putting our customers at the heart of everything we do. We don't fill a vacancy; we understand the precise needs of both the role and the individual, to ensure the perfect match.' The tagline, 'Engineering Futures, Constructing Partnerships', works on a multi-layered system, talking to the literal aspect of engineering and construction, as well as the metaphorical idea of enabling clients, candidates, and our team to build their own futures through partnership with Mech Tech. We worked with @wearerebel_lion to enable us to shape our future journey, and we're looking forward to the next 10 years of Mech Tech. On May 20th, we'll be celebrating our 10th anniversary with a new video, where we sat down with the team to hear what their thoughts, feelings, and emotions are around the world of Mech Tech where we're Engineering Futures, Constructing Partnerships.

It's almost time for our 10th anniversary celebration. Over the last few posts, we've looked at the elements of our newly refined brand, and today we reveal our Brand Purpose - the 'why' of what we do: 'Engineering Futures, Constructing Partnerships. We empower businesses by solving one of their biggest challenges: finding the right people. We're not just recruiters; we're problem-solvers and enablers, helping to lift businesses by ensuring they have the talent they need to succeed. We're about more than just recruitment; we're about powering the growth of our industries and the careers of our professionals, putting our customers at the heart of everything we do. We don't fill a vacancy; we understand the precise needs of both the role and the individual, to ensure the perfect match.' The tagline, 'Engineering Futures, Constructing Partnerships', works on a multi-layered system, talking to the literal aspect of engineering and construction, as well as the metaphorical idea of enabling clients, candidates, and our team to build their own futures through partnership with Mech Tech. We worked with Rebel Lion Agency to enable us to shape our future journey, and we're looking forward to the next 10 years of Mech Tech. On May 20th, we'll be celebrating our 10th anniversary with a new video, where we sat down with the team to hear what their thoughts, feelings, and emotions are around the world of Mech Tech where we're Engineering Futures, Constructing Partnerships.

Peer to peer recommendation is one of the many benefits of influencer marketing, so ensuring we keep content authentic is vital to a successful campaign. Tune in to see me explaining to the wonderful Matt how we do influencer marketing to make it the Greatest Of All Time (see what I did there) 🐐

Today we celebrate our 4 year anniversary 🎉🎊🍾 We are very proud of what we've achieved as a team and look forward to what the future holds. Here's to the next 4 years.. #companyanniversary#celebration#yorkshirebusiness#construction#yorkshirebuilders#growingbusiness#success#teameffort#fouryears