🚀 A survey of 500 Adults was carried out earlier this year by LG, all with intent to watch / stream the Euro 2024 games. The findings were exciting… 📊 The Big Screen Rules for Sports: Nearly 92% of CTV viewers are tuning into live sports on their biggest screen in! 📺 🕒 Time Commitment: 44% of viewers are dedicating over 5 hours per week to watch live sports. That’s dedication! ⏱️💪 👀 Ad Engagement: Over 64% of viewers are paying more attention to ads while enjoying their favorite sports content. 🎯📢 🔗 Brand Recall: A whopping 72% are more likely to recall brands featured in sports ads. 🧠📈 💬 Ad Relevance: 79% of viewers wish for more relevant ads during sports events, and 72% want ads to include game scores, stats, and updates. 🎯 This survey, conducted in 2024 in the UK highlights the powerful draw of sports on the big screen and the opportunities for advertisers. 📅🇬🇧 At Streamly, we are focused not just on which publishers you can reach across the MENA region, but accessing the right audiences, at the right time, with the most engaging advertising to capitalize on this premium slot of attention. Contact our team in Dubai to discuss how we can work together in elevating your campaigns together. #CTV #ConnectedTV #Euro2024 #EnglandNetherlands #OTT #MENACTV #Adtech
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What was the viewership for the Paris 2024 Olympic and Paralympic Games? Audimatic has released the audience figures for the opening and closing ceremonies, covering France, Saudi Arabia, Egypt, Tunisia, Algeria, and Morocco. Well done Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 and also for France Télévisions and more particularly to France 2 😀. With Audimatic, television channels, advertisers, broadcasters, and institutions now have access to data collected in real-time, second by second, providing continuous insights into how viewers interact with content. The tool offers an unmatched understanding of audience behavior. #Audience #viewership #satellite #IPTV #TV #metrics #Audimatic
We are excited to present the satellite audience data for the Paris 2024 Olympic Games ceremonies! Below, you'll find detailed insights into the viewership for both the opening and closing ceremonies of the Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 Olympic and Paralympic Games, which took place between July 26 and September 8, 2024. The audience data covers the following countries: France, Saudi Arabia, Egypt, Tunisia, Algeria, and Morocco. This is just a glimpse of the comprehensive data that AUDIMATIC can provide for your media analysis needs. With Audimatic, television channels, advertisers, broadcasters, and institutions now have access to data collected in real-time, second by second, providing continuous insights into how viewers interact with content. The tool offers an unmatched understanding of audience behavior. For more information, visit our website: www.audimatic.net #Audience #viewership #satellite #IPTV #TV #metrics #Audimatic
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🏅 Did you know the 2024 Paris Olympics could be a game-changer for both sports and advertising? Here's why: 🟢 NBCUniversal projects a staggering $1.2 billion in ad commitments. 💰 🟢 Peacock steps up with live coverage of ALL 329 medal events. 📺 🟢 Interactive features allow viewers to customize their Olympic experience. 🎮 🟢 Premium CPM at $60 for live events, but savvy brands can score with $40 CPM highlight packages. 📊 From record-breaking viewership to innovative streaming capabilities, the advertising landscape for Paris 2024 is set to be as competitive as the games themselves! Are you ready to go for gold in your Olympic marketing strategy? Let's discuss how your brand can make the most of this global event! https://lnkd.in/d9-wZa6w #Paris2024 #Olympics #AdvertisingStrategy #SportsMedia #NBCUniversal #Data #Technology #Audience
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EVP of Sales at Strategus | High-Performance CTV Advertising | Leading Revenue Teams | Sales Strategy & Growth
The Paris Olympics are making headlines for bringing in the largest audience since the 2012 London Games — with 28.6 million viewers tuning into the opening ceremony. But that’s not the only noteworthy thing about this year’s event. Here’s a look at how the Paris Olympics compare to previous years. 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 🎯 This is the first time that Olympic ads are being transacted programmatically, signaling a major shift towards data-driven CTV advertising in live sports. 𝗣𝗼𝘀𝘁-𝗖𝗢𝗩𝗜𝗗 𝗥𝗲𝘀𝘂𝗿𝗴𝗲𝗻𝗰𝗲 📈 Viewership for the Tokyo 2020 and Beijing 2022 Games was low due to the pandemic and other factors, making this year’s audience size a breath of fresh air. 𝗠𝘂𝗹𝘁𝗶-𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗩𝗶𝗲𝘄𝗶𝗻𝗴 🖥️ There are more ways for viewers to access Olympic content than ever before: live streaming, live on cable, on-demand streaming, clips on social media, the list goes on. 𝘼𝙣𝙙 𝙖𝙡𝙡 𝙤𝙛 𝙩𝙝𝙞𝙨 𝙪𝙣𝙙𝙚𝙧𝙡𝙞𝙣𝙚𝙨 𝙬𝙝𝙮 𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙚𝙧𝙨 𝙢𝙪𝙨𝙩 𝙗𝙚 𝙛𝙡𝙚𝙭𝙞𝙗𝙡𝙚 𝙞𝙣 𝙩𝙝𝙚𝙞𝙧 𝙖𝙥𝙥𝙧𝙤𝙖𝙘𝙝. Viewership is unpredictable, and there’s more fragmentation than ever before. But by following your audience across the programmatic ecosystem (rather than tying ad campaigns to specific content or channels) this isn’t a problem. Curious to learn more? Leave a comment or shoot me a message. #paris2024 #connectedtv #programmatic
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Glance: News, Sports, Entertainment are top 3 lock screen categories; regional content gets 2x more engagement than English Link in the comments Bikash Chowdhury Vasuta Agarwal Glance InMobi #mediabrief #Glance #InMobi #news #sports #entertainment #digital #media
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What would a super sports streaming service look like in MENA? 55% of The Streaming Lab readers believe it's a good idea ↓ First let's select the top sports platforms: TOD - Bein Media Group Shahid - MBC Group STARZPLAY - e& Group ADtv - Abu Dhabi Media Awaan - Dubai Media Smashi - Augustus Media Why it could be awesome? Facilitate access to international leagues & tournaments with one subscription. Give local MENA sports the platform and visibility they deserve to captivate a wider audience. Help local streamers secure sports rights against the future initiatives of global tech giants. Have a look at my newsletter if you need more reasons: Why a super sports streaming service in MENA is what we need... ...Or why it's not happening any time soon ;) --- ↓ The Streaming Lab is a weekly newsletter exploring the trends that matter to streaming professionals. If you are not already a subscriber, sign up in my first comment and join 2,500+ others who receive it directly in their inbox every Monday.
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Digital media and marketing I Media & Technology I Sports & Entertainment I Strategy & Business Operations
Some stats I've seen recently... => TV ad growth is 2.7% (GroupM) => Retail media network ad growth is 17.5% (GroupM) => By 2026, RMN will be greater than TV (Emarketer) => Sports sponsorship forecast to grow at 7.3% (PwC) [makes sense as sponsorship value is tied to TV but does have an outsized influence with live sports] My takeaway, sports should be focusing on providing "fan media networks" not just providing media exposure for sponsor logos. This requires new packaging and new tech. The good news, both are available. #sportsadtech #modernizingsportssponsorship
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Are you planning activity around the Euro 2024? 🏆 Sky Media can reach football fans outside the tournament too! We’ve identified those who watch a high amount of football content, using our unique 1st party viewing data taken from all TV channels. We then combine this with online browsing data of football content to Sky Sports apps and websites to build an audience of football fans ⚽ What does this mean for advertisers? ✅ Reach football fans outside the tournament ✅ Activate your campaign across Live TV, On Demand and Online ✅ Target using 1st party TV viewing data and online browsing behaviour, unique to Sky Download our one-pager for more information here 👉 https://lnkd.in/eKqAz7Qr 📺 To find out more about TV campaigns, contact your AdSmart from Sky sales rep 💻 To find out more about online campaigns, contact your Sky AdVance sales rep #Euro2024 #TVAdvertising #Advertising #TV
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Senior Automotive Media Strategist at Effectv | The Best of Digital, The Power of TV.
NBCU/COMCAST EXPECTS HUGE VIEWERSHIP FOR 2024 SUMMER OLYMPICS WITH RECORD AD SALES IN HAND 🥇 2024 Summer Olympics could be the most watched televised event in eight years . 🥈 NBCUniveral expects even higher viewership for this Olympic games as it is the first in several years to take place outside of Asia, providing Western audiences with better viewing times. 🥉 The company has set record ad revenues for this year’s Olympics, securing $1.2 billion in ad commitments, with over $350 million from new advertisers. Effectv can place your local business in the Paris Summer Olympics live games which begin in late July. Align your business with what many consider the most prestigious advertising environment in all of media. https://lnkd.in/ec658GJT #olympics #adsales #advertising #comcast #nbc #localadvertising #effectvinsights
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Programmatic is winning in Paris🥇NBCUniversal announced recently it's delivering the highest Olympic and Paralympic ad revenue in history -- more than $1.25 billion. Through programmatic, NBCU is expanding their advertising capacity and allowing more advertisers to access ad inventory. In short, there's more demand -- and more supply. Curious about how programmatic is helping to expand access to the biggest stage in global live sports? Dive into this Digiday article to find out more! 🏊🏻♀️ #Olympics2024 #ParisOlympics #ProgrammaticAdvertising #LiveSportAds
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⏩ 📖 Speed Read: Our latest dentsu Sports Analytics Decoding 360 research reveals trends in Australian sports fandom. 📊✨ The role of brands in nurturing emerging talent has never been more crucial. Plus, enhancing the fan experience with better ticket availability, upgraded facilities and music is top of mind. Dive into our findings to see how these insights can shape the future of fan experiences 🏟️👥. #movingatthespeedoffans #decoding360 #denstusportsanalytics #fanresearch #sportsmarketing
