Street Fight’s Post

Digital out-of-home and its connected technologies enable highly accurate measurement, compared to traditional OOH, especially in sought-after locations such as retail venues. Measurement can differ by DOOH network — so advertisers should be aware of how audience data is collected for their own campaigns. Read our blog post to learn about DOOH measurement: https://loom.ly/sVAmqVw #digitaladvertising #programmatic #adtech #mediabuying #OOHadvertising #DOOH #adPlanet

🚀 Transforming OOH in Brazil! 🇧🇷 AllUnite’s real-time audience measurement is driving Brazil’s OOH market forward, delivering 20% more impressions for static screens and 50% more for dynamic screens. AllUnite integrates with CMS and DSPs, boosting targeting and revenue. 📈 From urban screens to key landmarks, we connect data with results. Interested? See how we're elevating Brazil’s OOH campaigns in the article below!

To unlock their competitive advantage in 2025, marketers can gain a competitive edge and leadership position by embracing what the programmatic channel has to offer. However, the evolution of the channel already offers advertisers and #agencies a unique opportunity to blend creativity, precision and scale. According to global industry #experts, in media, programmatic out-of-home has made that leap from a tactical add-on to a strategic pillar in planning. While data-driven targeting is at the heart of #programmatic OOH, the combination of that precision with #creative potential will truly set the channel apart in 2025. https://lnkd.in/eR2BXCNq

🚀 The Power of Programmatic Out-of-Home Advertising 🚀 Did you know Elonex is now live programmatically? Meaning it's time to get on board with the growth of Programmatic DOOH in the UK! Heres why it’s a game-changer: Precision Targeting: Use real-time data to deliver personalized, context-driven messages to the right audience, at the right time, in he right location. Efficiency & Flexibility: No more static campaigns! Programmatic OOH allows for speedy and unlimited content updates and the ability to optimize in real time for maximum impact. Easy Integration: Easily integrated with your other digital marketing , creating a unified and cross-channel advertising experience. Programmatic is changing how we think about outdoor advertising — smarter, faster, and more effective than ever before. Get in touch to find out more! https://lnkd.in/enStugkK #ProgrammaticOOH #DigitalAdvertising #OutOfHome #Elonex

We sat down with Tony Patel, the brains behind VenuEx, to dive deep into how this groundbreaking platform is revolutionizing the #TVOOH advertising space. VenuEx brings together contextual, geo, lifestyle, and behavioral data, leveraging over 800,000 screens across 100+ unique venue types, allowing advertisers to tap into precisely targeted audiences in relevant environments. From airports and gyms to bars, restaurants, and beyond – VenuEx is not only setting a new standard in #OOHadvertising but leading the front for TVOOH as new category altogether. Check out the full interview to see how Tony and his team are unlocking new opportunities for advertisers through cutting-edge innovations in TVOOH. https://lnkd.in/gqFD26Kq #DOOH #AdvertisingInnovation #AudienceTargeting #OOHAdvertising #ProgrammaticAdvertising #1Audience #AdTech #OOH

Revolutionising Sri Lanka’s Out Of Home Advertising!✨  With audience measurement and analytics, we’re bringing smarter, data-driven campaigns to life. It’s time to measure, optimise, and maximise your ad impact! Read more: https://lnkd.in/gKkV6WuS #richardsonoutdoor #movingwalls #outofhomeadvertising #datadrivenmarketing #smartadvertising #innovationinmarketing #techinadvertising

Digital ads are in our feeds, on our favorite websites, and in our watched videos😪 Naturally, as customers, we're fed up with them, and as ad businesses, we seek a way to solve this. Meet DOOH! Sure, Digital-Out-Of-Home ads are hardly the panacea. However, as the days of the infamous virus are in the past, DOOH is experiencing a true renaissance in user engagement. In this article, we explain: 🚀What DOOH is; 🚀How it stacks up against OOH; 🚀How to measure and benefit from DOOH ads; 🚀How to launch the DOOH campaign and where to look for references; It's time to go outside and touch grass. Click the link! #DOOH #AdTech #DigitalAdvertising #OOH

LG Ad Solutions expands global reach with Magnite partnership renewal: Partnership sees 103% growth in programmatic spend, introduces new ad formats and enhanced viewer targeting capabilities. #LGAdSolutions #Magnite #ProgrammaticAdvertising #AdTech #DigitalMarketing

As #sports viewership patterns evolve across multiple screens, how can brands sharpen their advertising strategy for the T20 World Cup? We spoke to ADGULLY about why #marketers need to take an #omnichannel targeting approach using dynamic creatives synced with match score & in-game moments to maximize advertising impact during sports events. Read the story here: https://bit.ly/3KEnbfT Discover how MiQ gives you a #winningedge in your TV and digital advertising campaigns: https://lnkd.in/g6P5cuBw

The Drum's latest article from Open Media is a must read! https://lnkd.in/eefcanQF 🔍 Various studies show that OOH advertising can impact consumer behavior, calling them to take action after exposed to an OOH ad. Now, with measurement and attribution technologies, like StreetMetrics, brand marketers and advertisers can quantify the actions, using those conversion insights to create highly targeted campaigns that drive big results. "Thanks to huge technological innovations, and the need for more accurate and data-driven insights, advertisers can now update content in real-time, responding quickly to local events, trends, or promotions. This is a great way for targeting specific communities with relevant messaging." #ooh #oohmedia #marketing #conversions #results